小米发布 3nm 处理器玄戒 O1，国产 SoC 再添新军 [Table_ReportDate] 2025 年 5 月 25 日 证券研究报告 行业研究 [行业周报 Table_ReportType] | [Table_StockAndRank] 电子 | | | --- | --- | | 投资评级 | 看好 | | 上次评级 | 看好 | [Table_Author] 莫文宇 电子行业首席分析师 执业编号：S1500522090001 邮 箱：mowenyu@cindasc.com 杨宇轩 电子行业分析师 执业编号：S1500525010001 邮箱：yangyuxuan@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅 大厦B座 邮编：100031 [小米发布 Table_Title] 3nm 处理器玄戒 O1，国产 SoC 再添新军 [Table_ReportDate] 2025 年 5 月 25 日 本期内容提要: [Table_S [Table_Summary ummary] ] 请阅读最后一页免责声明及信息披露 ...

Core Viewpoint - Xiaomi's founder and CEO Lei Jun is shifting his focus from mobile phones to the automotive sector, indicating a significant strategic pivot for the company as it faces a trust crisis and seeks to reaffirm its market position [2][3][4]. Group 1: Leadership and Marketing Strategy - Lei Jun has stated that half of his energy will be dedicated to the automotive business, while only one-third will be allocated to mobile phones, highlighting a major shift in priorities [2]. - The recent product launch event on May 22 marks Xiaomi's 15th anniversary and is the first major event following a significant trust crisis, necessitating Lei Jun's return to the public eye to restore confidence [3]. - Lei Jun's personal branding is deeply intertwined with Xiaomi, making it difficult for him to abandon his previous marketing strategies despite recent controversies [3][4]. Group 2: Recent Challenges and Responses - Following a serious incident involving the Xiaomi SU7, Lei Jun reduced his social media presence, reflecting a period of introspection and strategic recalibration for the company [5][6]. - Xiaomi acknowledged issues with the SU7's carbon fiber hood, leading to customer complaints and a public apology, which indicates the company's responsiveness to consumer feedback [7]. - The legal department of Xiaomi reported the resolution of a network smear campaign against the company, which may help mitigate some of the negative publicity [8][10]. Group 3: Product Launch and Future Plans - During the recent product launch, Xiaomi announced a significant R&D investment plan, committing to 200 billion yuan over the next five years, emphasizing its focus on innovation and self-research [12]. - The new model, Xiaomi YU7, is positioned as a mid-to-large SUV, targeting a larger market segment compared to the previous SU7, which faced a more competitive environment [15]. - The launch event showcased Xiaomi's advancements in self-developed technology, including the mass production of its 3nm mobile processor, positioning the company as a key player in the tech industry [10][12].