Group 1 - Lei Jun revealed the use of the "Xuanjie chip trio," which includes the Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and Xiaomi Watch S4 eSIM 15th Anniversary Edition, showcasing Xiaomi's breakthroughs in chip technology [2][14] - The prices for the trio are as follows: Xiaomi Pad 7 Ultra starts at 5699 yuan, Xiaomi 15S Pro starts at 5499 yuan, making the total minimum cost for the trio 11302.15 yuan [5][6][14] - The Xiaomi 15S Pro features the self-developed Xuanjie O1 flagship processor, built on TSMC's second-generation 3nm process, integrating 19 billion transistors, and its performance is comparable to Qualcomm Snapdragon 8 Gen 2 and Apple A18 Pro [8] Group 2 - The Xiaomi Pad 7 Ultra also utilizes the Xuanjie O1 chip and boasts a 14-inch 3.2K OLED display, a 12000mAh battery, and supports 120W fast charging, making it one of the most powerful tablets from Xiaomi [10] - The Xiaomi Watch S4 eSIM 15th Anniversary Edition is the first smartwatch to feature a self-developed communication chip, the Xuanjie T1, which enhances network efficiency and offers a 35% improvement in battery life compared to its predecessor [12] - Xiaomi plans to invest 50 billion yuan in the chip sector over the next ten years to build a complete self-developed chip ecosystem, indicating a long-term commitment to chip independence [14]

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - On May 22, the company launched its self-developed 3nm chip "Xuanjie O1," along with several consumer electronic products including the Xiaomi 15S Pro, Pad 7 Ultra, and Civi5 Pro, as well as the Yu7 SUV, marking a significant milestone in brand premiumization and product matrix expansion [2][4]. Summary by Relevant Sections Product Launch and Innovation - The company has introduced the Xuanjie O1 chip, which utilizes second-generation 3nm technology, featuring a 10-core CPU and a 16-core GPU with a transistor scale of 19 billion. The chip's performance exceeds that of Apple's A18 Pro, with a benchmark score of over 3 million in AnTuTu [8]. - The Xiaomi 15S Pro smartphone, based on the Xiaomi 15 Pro design, is equipped with the Xuanjie O1 chip and starts at a price of 5499 RMB. The Pad 7 Ultra features a 14-inch OLED display and also uses the Xuanjie O1 chip, starting at 5699 RMB [8]. - The Yu7 SUV, the company's first SUV model, is positioned as a mid-to-large electric coupe SUV with a range of 835 km, which is the longest in its class. The vehicle includes advanced features such as a floating central control screen and a panoramic display system [8]. Market Position and Future Outlook - The company is recognized as one of the few manufacturers globally capable of designing 3nm mobile SoC chips, alongside Huawei. This positions the company favorably in the competitive landscape of smartphone and tablet manufacturing [8]. - The Yu7 SUV is expected to replicate the success of the SU7 model, contributing to increased average sales price and volume, with projections indicating a potential net profit turnaround in 2025 and single-vehicle profits exceeding 10,000 RMB [8]. - The company aims to achieve a 24% market share in the high-end segment by expanding its product offerings across various price ranges and energy types, with sales expected to exceed 2 million vehicles in the long term [8].

Core Insights - Xiaomi celebrated its 15th anniversary by launching several new products, including the Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and Xiaomi Watch S4 15th Anniversary Edition, all featuring the self-developed XRING chip [1][5] - The company plans to invest 200 billion RMB in research and development over the next five years, building on a previous investment of 102 billion RMB in the last five years [5][91] - Xiaomi's strategy emphasizes a "technology-first" approach, which has contributed to its growth, with a projected revenue increase of 35% in 2024 and an expected growth rate exceeding 30% for the current year [5][3] Product Launches - The Xiaomi 15S Pro is the first flagship smartphone equipped with the XRING O1 chip, utilizing advanced 3nm technology and featuring a unique design for the 15th anniversary [12][14] - The Xiaomi Pad 7 Ultra is the company's first OLED tablet, featuring a 14-inch display and a 12000mAh battery, designed for high performance and portability [50][56] - The Xiaomi Watch S4 15th Anniversary Edition includes a custom design and the new XRING T1 chip, offering enhanced performance and features for independent communication [76][80] Technological Advancements - The XRING O1 chip boasts a 10-core CPU and a 16-core GPU, achieving over 3 million points in AnTuTu benchmarks, positioning it among the top-tier processors [16][23] - The chip's architecture includes dual super-large cores, enhancing performance by 36% compared to previous generations, with a maximum frequency of 3.9GHz [24][21] - The Xiaomi Pad 7 Ultra also features the XRING O1 chip, resulting in significant performance improvements in application launch speed and multitasking capabilities [63][64] Automotive Developments - Xiaomi introduced the YU7, a luxury high-performance SUV, which reflects the company's commitment to expanding its automotive offerings [140][142] - The YU7 features advanced aerodynamics with a drag coefficient of 0.245, enhancing its efficiency and performance [155] - The SUV's interior includes high-tech features such as the Xiaomi HyperVision display and zero-gravity massage seats, emphasizing comfort and luxury [161][170] Market Position and Future Outlook - Xiaomi's smartphone division has maintained a position among the top three globally for 19 consecutive quarters, showcasing its competitive strength [3] - The company aims to close the loop on its "people, vehicles, and home" ecosystem strategy, solidifying its status as a comprehensive technology company [3] - Xiaomi's commitment to long-term investment in chip development, with a minimum of 50 billion RMB over the next decade, highlights its ambition to become a significant player in the semiconductor industry [87][91]