小米创下新势力车企最快盈利纪录！ 11 月 18 日，小米集团正式发布 2025 年第三季度财报，小米汽车业务表现炸裂：单季营收 290 亿元，同比暴涨 199.2%，首次实现 7 亿元盈利，毛利率也拉 升至 25.5%。 更关键的是，小米从首车交付到单季盈利，只用了 6 个季度，比理想、蔚来、零跑等对手都要快，成为新势力中"最快赚钱的车企"。 | 干燥 | 首款车型交付 → 季度盈利 | 糖时 | | --- | --- | --- | | 小米汽车 | 2024.03 -> 2025.Q3 | 6个季度 | | 理想汽车 | 2019.04 -> 2020.Q4 | 7个季度 | | 赛力斯 | 2021.12 -> 2024.Q1 | 9个季度 | | 零跑汽车 | 2019.01 -> 2024.Q4 | 5年 | | 小鹏汽车 | 2018.12 -> - | 暂未盈利 | | 蔚来汽车> | 2018.06 -> - | 暂未恩利 | 制表：电车通 不过，比起"赚钱快"，更让人吃惊的是"交车快"。 在财报电话会上，小米总裁卢伟冰透露：本周之内，小米汽车将完成全年 35 万辆的交付目标。 从去年 1 ...

Core Viewpoint - Xiaomi's founder and CEO Lei Jun is shifting his focus from mobile phones to the automotive sector, indicating a significant strategic pivot for the company as it faces a trust crisis and seeks to reaffirm its market position [2][3][4]. Group 1: Leadership and Marketing Strategy - Lei Jun has stated that half of his energy will be dedicated to the automotive business, while only one-third will be allocated to mobile phones, highlighting a major shift in priorities [2]. - The recent product launch event on May 22 marks Xiaomi's 15th anniversary and is the first major event following a significant trust crisis, necessitating Lei Jun's return to the public eye to restore confidence [3]. - Lei Jun's personal branding is deeply intertwined with Xiaomi, making it difficult for him to abandon his previous marketing strategies despite recent controversies [3][4]. Group 2: Recent Challenges and Responses - Following a serious incident involving the Xiaomi SU7, Lei Jun reduced his social media presence, reflecting a period of introspection and strategic recalibration for the company [5][6]. - Xiaomi acknowledged issues with the SU7's carbon fiber hood, leading to customer complaints and a public apology, which indicates the company's responsiveness to consumer feedback [7]. - The legal department of Xiaomi reported the resolution of a network smear campaign against the company, which may help mitigate some of the negative publicity [8][10]. Group 3: Product Launch and Future Plans - During the recent product launch, Xiaomi announced a significant R&D investment plan, committing to 200 billion yuan over the next five years, emphasizing its focus on innovation and self-research [12]. - The new model, Xiaomi YU7, is positioned as a mid-to-large SUV, targeting a larger market segment compared to the previous SU7, which faced a more competitive environment [15]. - The launch event showcased Xiaomi's advancements in self-developed technology, including the mass production of its 3nm mobile processor, positioning the company as a key player in the tech industry [10][12].