在我国杂粮产业竞争日趋激烈的当下，内蒙古赤峰敖汉旗与山西长治沁县作为北方小米核心产区， 凭借独特的自然禀赋与产业基础，分别走出了各具特色的发展路径。敖汉小米以"世界小米之乡"的历史 底蕴与全产业链布局领跑行业，沁县则依托"中国小米之乡"的生态优势稳步前行。12月28日，山西省沁 县人民政府与中国食品发酵工业研究院共建联合研究院揭牌，为这场"学中超、超中强"的产业升级战役 注入了核心动能。如何借力科研院所的技术优势，放大生态禀赋价值，在践行"两山"理念中持续擦亮绿 色GDP名片，成为沁县小米产业高质量发展的关键命题。 一、两大产区资源品牌营销对比：优势与短板的双向审视 首先聚焦资源禀赋：历史积淀与生态纯度的差异化竞争。 赤峰敖汉的核心优势在于不可复制的历史与规模双重背书。作为红山文化发源地，敖汉旗拥有8000 年谷子种植史，2012年被联合国粮农组织认定为"全球重要农业文化遗产"，这一世界级IP为品牌奠定了 深厚的文化根基。自然条件上，其地处科尔沁沙地南缘，光照充足、昼夜温差大，且旱作农业模式形成 了独特的土壤微生物环境，赋予小米颗粒饱满、香气浓郁的品质特征。产业规模更具压倒性优势，谷子 种植面积常年稳定在10 ...

Core Insights - The article highlights the successful transformation of the millet industry in Aohan Banner, Inner Mongolia, driven by improved seed varieties and agricultural technology [1][2] - The integration of processing enterprises and the establishment of cooperative models have enhanced the value chain and marketability of Aohan millet [2] Group 1: Agricultural Practices - The introduction of the Aogu 8000 variety has increased average yield by over 20%, with net profits reaching around 1200 yuan per mu [1] - The coverage rate of quality millet seeds in the region has reached 96%, supported by the establishment of a genetic resource protection base and the cultivation of 8 specialty varieties [1] - The implementation of advanced agricultural techniques, such as water and fertilizer integration and soil testing for fertilization, has stabilized millet planting area at over 1 million mu, with annual production exceeding 600 million jin [1] Group 2: Industry Development - The Aohan Millet Industry Development Group has unified 46 local processing enterprises under a "1+N" model, standardizing processing and sharing logistics resources [1] - The group has developed 9 deep-processing products, including millet oil and millet wine, along with 22 functional products like colored millet and selenium-rich millet [1] - The Hui Long Grain Planting Farmers' Cooperative has established a "cooperative + base + farmer" model, providing comprehensive support services to farmers, resulting in higher prices for their produce [2] Group 3: Marketing and Consumer Engagement - Efforts are being made to enhance the reputation and market reach of Aohan millet through the establishment of a millet museum and product exhibition hall [2] - A smart agriculture platform has been created to allow real-time monitoring of soil conditions, millet growth, and processing status, ensuring traceability and consumer confidence [2]

Core Insights - The demand for miscellaneous grain products is continuously growing due to diversified dietary structures, and Chaoyang City in Liaoning Province is leveraging its local resource advantages to promote the development of the miscellaneous grain industry [1][6] - The total planting area for miscellaneous grains in Chaoyang is projected to reach 1.054 million acres in 2024, accounting for 79% of the total in Liaoning Province, with a total output of 340,000 tons and a production value of nearly 8 billion yuan [1][6] Group 1: Industry Development - The Chaoyang region is located in the agricultural planting golden belt, characterized by favorable natural conditions that support the cultivation of high-quality products like "Chaoyang Millet" [3][6] - The recent high-quality development innovation conference for the miscellaneous grain industry resulted in the signing of eight cooperation agreements across three major areas, aimed at expanding market access for Chaoyang's miscellaneous grain products [1][6] Group 2: Sales and Market Expansion - Local enterprises are enhancing their e-commerce capabilities, achieving significant sales milestones, such as selling 60 tons of organic millet products in just 29.5 hours [6][7] - The physical market for miscellaneous grains in Zhuliu Ke Town is thriving, with over 90% of local growers signing contracts with enterprises, and some products being exported to countries like Japan, South Korea, and Malaysia, with annual export revenue exceeding 10 million dollars [6][7] Group 3: Challenges and Solutions - Despite being known as the "Capital of Miscellaneous Grains," Chaoyang faces challenges such as low scale, low added value, and passive market pricing, with average profits for miscellaneous grain products ranging from 0.1 to 0.15 yuan per pound, lower than mid-to-high-end products [6][7] - To address these challenges, the local government is promoting a "company + farmer + cooperative" model to create a shared benefits and risk-bearing system, which has already benefited 12,000 households and increased farmers' income by 12 million yuan [7]