Core Insights - The demand for miscellaneous grain products is continuously growing due to diversified dietary structures, and Chaoyang City in Liaoning Province is leveraging its local resource advantages to promote the development of the miscellaneous grain industry [1][6] - The total planting area for miscellaneous grains in Chaoyang is projected to reach 1.054 million acres in 2024, accounting for 79% of the total in Liaoning Province, with a total output of 340,000 tons and a production value of nearly 8 billion yuan [1][6] Group 1: Industry Development - The Chaoyang region is located in the agricultural planting golden belt, characterized by favorable natural conditions that support the cultivation of high-quality products like "Chaoyang Millet" [3][6] - The recent high-quality development innovation conference for the miscellaneous grain industry resulted in the signing of eight cooperation agreements across three major areas, aimed at expanding market access for Chaoyang's miscellaneous grain products [1][6] Group 2: Sales and Market Expansion - Local enterprises are enhancing their e-commerce capabilities, achieving significant sales milestones, such as selling 60 tons of organic millet products in just 29.5 hours [6][7] - The physical market for miscellaneous grains in Zhuliu Ke Town is thriving, with over 90% of local growers signing contracts with enterprises, and some products being exported to countries like Japan, South Korea, and Malaysia, with annual export revenue exceeding 10 million dollars [6][7] Group 3: Challenges and Solutions - Despite being known as the "Capital of Miscellaneous Grains," Chaoyang faces challenges such as low scale, low added value, and passive market pricing, with average profits for miscellaneous grain products ranging from 0.1 to 0.15 yuan per pound, lower than mid-to-high-end products [6][7] - To address these challenges, the local government is promoting a "company + farmer + cooperative" model to create a shared benefits and risk-bearing system, which has already benefited 12,000 households and increased farmers' income by 12 million yuan [7]

Group 1: Industry Overview - The smart warehouse of Yikang Company in Mizhi County is the largest millet processing center in northern Shaanxi, featuring advanced digital management systems that eliminate the need for traditional warehouse staff [1] - Mizhi County is focusing on strengthening the deep processing segment of the millet industry, with nearly 10 companies involved in developing products like rice cakes, mooncakes, and instant millet powder [2][3] - The county government aims to establish a complete supply chain from "seed to table," having developed proprietary millet varieties through space breeding techniques [2][10] Group 2: Company Strategies - Yikang Company has adopted a large-scale production model, processing over 30,000 tons of millet in 2024 with sales revenue of approximately 200 million yuan, and plans to increase processing capacity to 60,000-70,000 tons [5][9] - High Xiaojun, a key figure in the millet industry, transitioned from bulk sales to branded small packaging, successfully establishing the "Mizhi Poai" brand [4][6] - Zhang Xiong Biao's company, Qingchuang Alliance, is diversifying millet products into various food and cosmetic items, emphasizing a lifestyle approach to millet consumption [6][7] Group 3: Product Innovation - The deep processing of millet is evolving, with products ranging from traditional foods to cosmetics, showcasing the versatility of millet as a raw material [6][8] - Zhang Xiaoqiang's company is innovating by utilizing millet by-products for alcohol and vinegar production, demonstrating a trend towards maximizing resource efficiency [8][9] - The industry is facing challenges in product refinement and market penetration, with a need for improved marketing and talent acquisition to enhance competitiveness [9][13] Group 4: Government Support and Brand Development - The local government is actively working on brand development and market promotion for Mizhi millet, aiming to establish a strong brand identity and quality standards [11][13] - Initiatives include collaborations with universities for talent acquisition and product development, as well as establishing a regulatory framework for brand usage [13][14] - The overarching goal is to transform Mizhi millet from a raw agricultural product into a recognized brand with a complete industrial system, enhancing agricultural modernization [15]