新华网沈阳7月15日电（记者崔师豪）近年来，随着人们饮食结构的多元化，杂粮产品市场需求持续增长。辽宁省朝阳市抓住这一机遇，立足 本地资源优势，大力推动杂粮产业发展。数据显示，2024年朝阳全市杂粮种植面积达105.4万亩，占辽宁全省的79%；杂粮总产量34万吨，产值近 80亿元。 在本月12日至14日于辽宁朝阳举行的杂粮产业高质量发展创新大会上，涵盖三大类合作领域、八项合作协议的集中签署成为会议一大亮点。 各级政府机关和各地企业代表分别在科技与金融支持、大宗粮食流通合作、拓展市场渠道方面签署协议，旨在为朝阳的杂粮产品打开更广阔的市 场空间。 在展会上记者看到，来自辽宁、河北、山西等地的杂粮企业集聚一堂，推广自家的杂粮产品，交流杂粮加工经验。"我们自主研发了胚芽提取 技术，开发出高营养价值的小米油产品，年产可达300吨，产值9000万元。"辽宁王老汉生态农业有限公司负责人王国辉说，公司以小米油为基本 载体，还开发出了小米面膜、小米洗面奶等美妆日化产品20余种，最大程度延伸产业链条。 图为在展会上参展的小米产品。受访者供图 ——"线上+线下"，双轮驱动杂粮销售。"除了依托优越的地理资源，在销售端我们本地企业的电商 ...

Group 1: Industry Overview - The smart warehouse of Yikang Company in Mizhi County is the largest millet processing center in northern Shaanxi, featuring advanced digital management systems that eliminate the need for traditional warehouse staff [1] - Mizhi County is focusing on strengthening the deep processing segment of the millet industry, with nearly 10 companies involved in developing products like rice cakes, mooncakes, and instant millet powder [2][3] - The county government aims to establish a complete supply chain from "seed to table," having developed proprietary millet varieties through space breeding techniques [2][10] Group 2: Company Strategies - Yikang Company has adopted a large-scale production model, processing over 30,000 tons of millet in 2024 with sales revenue of approximately 200 million yuan, and plans to increase processing capacity to 60,000-70,000 tons [5][9] - High Xiaojun, a key figure in the millet industry, transitioned from bulk sales to branded small packaging, successfully establishing the "Mizhi Poai" brand [4][6] - Zhang Xiong Biao's company, Qingchuang Alliance, is diversifying millet products into various food and cosmetic items, emphasizing a lifestyle approach to millet consumption [6][7] Group 3: Product Innovation - The deep processing of millet is evolving, with products ranging from traditional foods to cosmetics, showcasing the versatility of millet as a raw material [6][8] - Zhang Xiaoqiang's company is innovating by utilizing millet by-products for alcohol and vinegar production, demonstrating a trend towards maximizing resource efficiency [8][9] - The industry is facing challenges in product refinement and market penetration, with a need for improved marketing and talent acquisition to enhance competitiveness [9][13] Group 4: Government Support and Brand Development - The local government is actively working on brand development and market promotion for Mizhi millet, aiming to establish a strong brand identity and quality standards [11][13] - Initiatives include collaborations with universities for talent acquisition and product development, as well as establishing a regulatory framework for brand usage [13][14] - The overarching goal is to transform Mizhi millet from a raw agricultural product into a recognized brand with a complete industrial system, enhancing agricultural modernization [15]