Core Insights - The automotive market in 2026 is characterized by significant differentiation in sales targets among major car manufacturers, with a total target exceeding 21.55 million units, approximately 63% of the 2025 domestic sales volume [1] - Traditional automakers are focusing on stable growth rates of 10% to 30%, while new entrants and cross-industry brands are setting aggressive targets of 34% to 67.5%, indicating a strong push for market share [1] Summary by Company - **Geely**: Set a sales target of 3.45 million units for 2026, a 14% increase from 2025, with a focus on 2.22 million units of new energy vehicles (NEVs), achieving a penetration rate of 64.3% [1] - **Chery**: Aims for 3.2 million units, a 14.03% increase from 2025's 2.81 million units, with plans to launch 17 key models [2] - **Dongfeng Group**: Targets 3.25 million units, a 30% increase from 2025, with 1.7 million NEVs and 600,000 units for export [2] - **Great Wall Motors**: Sets a more conservative target of 1.8 million units, a 36% increase from 2025's 1.32 million units [2] - **Leap Motor**: Aims for 1 million units, a 67.5% increase from 2025's 596,600 units, leveraging core technology and a competitive parts system [2] - **Xiaomi**: Targets 550,000 units, a 34% increase from 2025's 410,000 units, emphasizing a stable expansion strategy [3] - **NIO**: Plans for a sales range of 456,000 to 489,000 units, maintaining a growth rate of 40% to 50% [3] - **GAC Toyota**: Sets a conservative target of 800,000 units, a 3.6% increase from 2025 [3] - **SAIC Volkswagen**: Aims for 1 million units, maintaining 2025 levels, with plans for 7 new NEV models [3] Market Dynamics - The automotive industry is shifting from incremental expansion to competition within existing market shares, with varying growth rates reflecting companies' strategies and market conditions [4] - Traditional automakers are generally targeting growth rates between 13% and 30%, with NEV sales growth rates significantly higher, indicating a consensus on NEVs as the main growth driver [4] - New energy vehicle sales targets are notably higher than overall sales targets, with Geely and Changan targeting 32% and 26.2% growth rates respectively [4] Strategic Considerations - The high growth targets set by new entrants are driven by the need for scale to improve cash flow and profitability, but achieving these targets will require strong organizational capabilities [5] - Key factors influencing the achievement of sales targets include the rollout of new energy products, success in overseas markets, and the overall capability of the companies [6] - The industry is expected to see a 4.3% growth in exports, with companies like BYD targeting 1.5 to 1.6 million units for overseas sales [6]

2026年车市大幕初启，主流车企陆续披露年度销量目标，勾勒出存量竞争下的发展图景。截至目前，已 有吉利、长安、奇瑞、零跑、小米等10余家主流车企明确今年销量目标，总量合计超2155万辆，约相当 于2025年国内汽车总销量的63%。整体呈现显著分化：传统自主车企锁定10%至30%的稳健增速，聚焦 新能源车与出海双引擎；新势力及跨界品牌则以34%至67.5%的激进目标抢占份额，凸显规模突围诉 求。这些数字背后既是车企对市场趋势的判断，更是对产品、技术与渠道体系的综合校验。 ● 本报记者 龚梦泽 销量目标呈现分化 从披露主体来看，已公布目标的车企覆盖传统自主巨头、造车新势力、合资品牌三大阵营，目标设定与 企业发展阶段高度绑定，核心领导的公开表态进一步揭示战略方向。 小米汽车以55万辆为目标，同比增长34%，在2025年超额完成41万辆交付后，计划推出多款新车完善矩 阵，小米集团创始人雷军在公开直播中强调"订单驱动产能"的稳健扩张逻辑。蔚来则采用区间目标表 述，公司创始人兼CEO李斌提出每年保持40%至50%的销量稳定增速，对应2025年32.6万辆的交付基 数，2026年销量目标区间为45.6万至48.9万辆，将增 ...