Core Viewpoint - Xiaomi has returned to the spotlight with a new product launch event, showcasing its latest offerings, including the highly anticipated YU7 SUV, which is expected to replicate the success of its predecessor, the SU7 [1][4]. Product Launch - The event, titled "15th Anniversary Strategic New Product Launch," featured a range of new products, including the self-developed 3nm flagship chip, the Xuanjie O1, and various models like the Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and Xiaomi Watch 4 eSIM [2]. - The YU7 was the highlight of the event, with a comprehensive one-hour presentation covering all aspects except for its price [3]. YU7 Overview - Xiaomi defines the YU7 as a "luxury high-performance SUV," maintaining a similar formula to the SU7, which includes classic automotive design, excellent performance, and innovative features [8]. - The YU7's design has drawn comparisons to the Ferrari Purosangue, although it is not considered a direct copy, focusing instead on proportional references [10][11]. Performance Specifications - The YU7 features a 96.3 kWh lithium iron phosphate battery, with the standard version achieving a CLTC range of 836 km, while the Pro version has a range of 770 km, and the Max version has a range of 760 km [13]. - The standard model delivers a maximum power of 235 kW (320 horsepower) with a 0-100 km/h acceleration time of 5.88 seconds, while the Pro and Max versions offer higher power outputs and faster acceleration times [15]. Display Technology - The YU7 includes an innovative display system that projects information onto the windshield, enhancing visibility and reducing glare, with various customizable display options for vehicle information and navigation [17][20]. Market Strategy - Xiaomi aims to leverage the existing customer base of the SU7 to inform the configuration and features of the YU7, adopting a conservative yet effective strategy to maximize sales certainty [24]. - The company is also expanding its production capacity, with plans to begin YU7 production by the end of June, just ahead of its expected launch in July [23]. Financial Performance - Despite achieving quarterly sales of 69,000 vehicles, Xiaomi's automotive division is still facing losses of 700 million yuan per quarter, necessitating increased sales volume to reduce manufacturing costs [22].