Core Insights - Ningbo Bank's Shenzhen branch launched the "Red Cat Plan" in collaboration with Xiaohongshu to support brand e-commerce enterprises in expanding their sales channels [1][3] - The event attracted representatives from leading regional brands, focusing on leveraging the power of "grass planting" to inject new growth momentum into brands amidst the digital economy wave [1][3] Group 1: Event Overview - The launch event included participation from Shenzhen Municipal Bureau of Commerce, Xiaohongshu's commercialization department, and official service providers, emphasizing policy dissemination [1][3] - The event featured nearly a hundred representatives from top regional brands such as Zhongshun Jierou and Weijian Medical, discussing strategies for growth in the digital economy [1][3] Group 2: Key Presentations - Ningbo Bank's Vice President, Gan Yu, highlighted the "Bobo Zhiliao" series as a key project aimed at creating value for enterprises by facilitating communication and empowerment [3][4] - The Shenzhen Municipal Bureau of Commerce provided a detailed introduction to practical policies for the e-commerce industry, aiming to foster innovation and development through a favorable business environment [3][4] Group 3: Marketing Strategies - Li Xiaoxiao from Juxing Media shared insights on optimizing content operations and aligning with advertising policies to create high-conversion content for brands [3][4] - Wang Jiawei from Juxing Media presented case studies from various industries, discussing how to overcome high customer conversion challenges by integrating content and advertising strategies [3][4] Group 4: Future Directions - Ningbo Bank's Deputy General Manager, Zhou Xiaoqian, introduced services under the "Bobo Zhiliao" initiative, including the "Red Cat Plan" and KOS services, aimed at transforming "grass planting" into sales [4] - The bank emphasized its commitment to a comprehensive support system through the "Bobo Zhiliao" series, focusing on professional, digital, international, and platform-based empowerment for consumer brands and the e-commerce sector [4]