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Core Viewpoint - The article highlights the vibrant consumer spending initiatives in Zhaoqing, Guangdong, as part of the "New Year Celebration" campaign, showcasing significant financial incentives and cultural activities to stimulate local tourism and consumption [2]. Group 1: Consumer Incentives - Zhaoqing has issued 4,876 consumption vouchers, generating a direct consumption boost of 332 million yuan as of January 2 [2]. - The "Old for New" subsidy program continues, offering substantial rebates: up to 20,000 yuan for cars, 1,500 yuan for home appliances, and 500 yuan for digital products [3]. - A new initiative called "Buy New, Get Subsidy" has been launched, with an investment of nearly 20 million yuan, resulting in a consumption increase of 530 million yuan, benefiting 17,000 participants [6]. Group 2: Dining and Lottery Promotions - Dining vouchers are available, providing discounts of 40 yuan for 200 yuan spent, 100 yuan for 500 yuan, and 200 yuan for 1,000 yuan, usable at 46 local merchants [7]. - A lottery campaign encourages consumers to obtain invoices for purchases over 100 yuan, with chances to win a Xiaopeng M03 car and local specialty gifts [7][8]. - The lottery will have two rounds, with the first round in early February 2026 and the second in early March 2026, offering additional prizes such as scenic tickets and local food [8]. Group 3: Cultural and Tourism Activities - Zhaoqing plans to integrate cultural resources into a series of events from early February to the Lantern Festival, expecting to attract over 3 million participants [9]. - Key activities include traditional lion dances, flower lantern exhibitions, and various cultural fairs, connecting historical sites and promoting local heritage [9]. - The events will also feature fireworks displays and sports competitions, enhancing community engagement and consumer spending [9].