Core Viewpoint - The article discusses the public relations crisis faced by XPeng Motors regarding its humanoid robot IRON, highlighting the challenges of advanced technology in public perception and the company's response strategies [1][5][15]. Group 1: Incident Overview - The controversy began during XPeng's Technology Day on November 5, 2025, when the new humanoid robot IRON was unveiled, showcasing its lifelike movements and features [5][8]. - The robot's realistic walking style led to accusations of it being a "human in disguise," causing XPeng's stock to drop nearly 4% [4][5]. Group 2: Response Strategies - XPeng's response to the crisis involved three levels: a humorous initial acknowledgment, a revealing video demonstration, and a dramatic live demonstration at a subsequent event [8][11][14]. - The company showcased the robot's internal mechanics to counter the "fake" accusations, emphasizing transparency and direct engagement with the public [13][14]. Group 3: Successes in Crisis Management - The rapid response within 24 hours effectively controlled the situation, demonstrating a proactive approach to public relations [14]. - The dramatic "leg-cutting" demonstration at the press conference transformed the narrative from a crisis to a showcase of technological prowess, enhancing public trust [14][16]. Group 4: Areas for Improvement - XPeng avoided deeper discussions on the robot's design features and potential societal implications, such as the "uncanny valley" effect, which could have provided a more comprehensive response [15]. - The initial light-hearted response may have been perceived as dismissive, potentially exacerbating public skepticism [15]. Group 5: Industry Insights - The incident serves as a case study for technology companies on the importance of transparency in addressing public concerns about advanced technologies [16]. - Companies should focus on bridging the "cognitive gap" between rapid technological advancements and public understanding to mitigate future crises [16]. - The situation illustrates that crises can be transformed into opportunities for brand showcasing, emphasizing the need for strategic communication during challenging times [16].