Core Viewpoint - Meta's third-quarter net profit plummeted by 83% year-on-year, primarily due to a one-time non-cash tax expense of $15.93 billion resulting from the U.S. tax reform, which significantly impacted earnings per share (EPS) and overall financial performance [2][4][3]. Financial Performance - Revenue for Q3 reached $51.24 billion, a 26% year-on-year increase, but net profit fell from $15.69 billion to $2.71 billion, marking an 83% decline [4][8]. - The effective tax rate surged from 12% in the previous year to 87% due to the one-time tax expense [4]. - EPS was reported at $1.05, significantly below market expectations of $6.68, primarily due to the tax impact [4][8]. - Free cash flow stood at $10.6 billion, with cash reserves amounting to $44.5 billion [8]. Business Progress - Daily active users reached 3.54 billion, reflecting an 8% year-on-year growth, while ad impressions grew by 14% and average ad prices increased by 10% [11][8]. - Despite strong performance in the core advertising business, potential regulatory changes in the EU pose a significant threat to future revenue [12][13]. Strategic Adjustments - Meta is significantly increasing its capital expenditures, with projections for 2026 potentially exceeding $80-85 billion, driven by infrastructure investments and AI talent costs [17][21]. - Total expenses are expected to grow at a rate that will outpace revenue growth, raising concerns about profit margins [16][20]. Future Outlook - The Reality Labs division is expected to see a decline in revenue for Q4, raising questions about its profitability trajectory [19][20]. - The Q4 revenue guidance of $56-59 billion aligns with market expectations, but ongoing cost pressures may continue to impact profit margins [20][21]. - Despite a robust cash position and stock buybacks, investor sentiment remains cautious regarding the long-term returns of Meta's AI investments, as reflected in the post-earnings stock drop of over 8% [21][9].

第三季度净利润从去年同期的156.9亿美元暴跌至27.1亿美元，跌幅达83%。罪魁祸首是美国税改法案带来的159.3亿美 元一次性非现金税收支出，剔除该项影响后，EPS为7.25美元，净利润186.4亿美元。2026年资本支出可能突破800- 850亿美元甚至更高。Meta周三盘后重挫超8%。 这一戏剧性下滑的罪魁祸首是美国税改法案《大漂亮法案》带来的159.3亿美元一次性非现金税收支出，将有效税率从 去年同期的12%推高至87%。具体要点如下： 财务表现： 业务进展： 美国税改冲击与AI军备竞赛的代价，Meta季度盈利暴跌83%。 10月29日，Meta发布第三季度财报，营收512.4亿美元同比增长26%，但 净利润从去年同期的156.9亿美元暴跌至27.1 亿美元，跌幅达83% 。 广告引擎依然强劲，但欧盟监管阴云 Meta核心广告业务的数据仍然亮眼。 第三季度广告展示量增长14%，平均单价上涨10%，两者共同推动广告收入的健康增长。35.4亿日活跃用户同比增长 8%，显示用户基础仍在扩张。 但欧盟监管阴云正在变成实质性威胁。Meta CFO表示： 日活跃用户达35.4亿，同比增长8%；广告展示量增长14 ...