几年前，不少人认为经济型酒店的时代已经过去了。 新中产想要体验感，Z世代追求设计感，市场风口在中高端、在生活方式酒店——这是很多投资人和品牌方当时坚信的判断。 但2025年以来，这条"老赛道"突然变得热闹起来。 近日，美国酒店行业杂志《HOTELS》发布了2024年"全球酒店集团205强"榜单。前十名中，中国企业占据四席，分别为锦江、 华住、首旅如家，尚美数智。从2025年4月中国饭店协会发布最新数据显示，全国经济型酒店数量规模中排名第一的酒店品牌 是"汉庭酒店"其门店数4139家；另一边，被媒体誉为"小镇之王"的"尚客优酒店"也悄悄爬到了中国市场第二的位置，跑赢了一众 曾经响当当的老品牌。 | 排名 | 品牌名称 | 所属公司 | 酒店数量 | | --- | --- | --- | --- | | 1 | 汉庭酒店 | 华住集团 | 4,139 | | 2 | 尚客优酒店 | 尚美数智酒店集团 | 2,410 | | 3 | 格林豪泰 | 格林酒店集团 | 2,340 | | 4 | 七天 | 锦江国际集团 | 1,922 | | 5 | 如家 | 首旅如家酒店集团 | 1,593 | | 6 | 华驿 ...

Core Insights - The hotel investment landscape is shifting towards small-scale hotels due to lower investment costs and higher operational efficiency compared to larger hotels [2][5][10] - Small hotels are increasingly seen as a viable investment option in a market where larger hotels face challenges such as high management costs and long asset recovery periods [10][17] - The trend of "small but beautiful" hotels is gaining traction, with many investors recognizing the potential for quick returns and strong customer loyalty in smaller establishments [12][14][30] Investment Trends - Investors are moving away from large, high-cost hotel projects to focus on small-scale hotels that require less capital and have lower occupancy pressures [5][17] - The market is witnessing a rise in the number of small hotels, with data indicating that mid-range and economy hotels are dominating new openings [15][24] - The traditional belief that larger properties equate to higher value is being challenged as operational difficulties in large hotels become more apparent [9][10] Market Dynamics - The hotel industry is undergoing a reshuffle, with many large hotels struggling financially while smaller hotels thrive [15][17] - The entry barriers for small hotels are lower, allowing for more flexible and innovative business models that cater to niche markets [20][30] - The focus on unique and differentiated experiences is becoming essential for small hotels to attract customers in a saturated market [27][28] Operational Efficiency - Small hotels benefit from lower operational costs and the ability to quickly adapt to market demands, enhancing their competitive edge [30] - The operational model of small hotels allows for rapid iteration of services and offerings, which is crucial in meeting evolving consumer preferences [30] - The emphasis on location and pricing in small hotels ensures that investments yield better returns compared to larger counterparts [30]