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小体量酒店,开始在投资人中悄悄“上位”
3 6 Ke· 2025-07-09 00:46
"每天运营加房租成本160元,RevPAR能做到接近250元,26间房的小酒店两年多就能回本。" 前段时间去广西考察市场,跟南宁本地一位投资人L总聊起酒店投资前景。 相较于前几年投资的几家初始投资成本较高的大体量酒店,现在手里经营最稳健、人效比最高的居然是只有三十多间的小体量酒店。 随着城市存量酒店物业的增加,许多小体量、闲置的酒店物业逐渐被重新审视。 相比于大而全的酒店项目,越来越多的酒店投资人,将目光聚焦于轻量化、低投入、高灵活、快迭代的小体量酒店项目。 存量时代遇到市场疲软,越来越多投资人趋向于花小钱办大事,力求在有限的预算内实现效益的最大化,那么既省钱又低风险的小体量酒店便成为了首 选。 小体量酒店,开始悄悄"升咖" L总是个经验丰富的老酒店人,在广西已经投资了十几家酒店。 他表示,最近这几年自己手里多家大房量酒店的获客难度越来越大,经营数据不尽如人意。 随着酒店行业加速洗牌,小房量酒店因投资成本小、背负的入住压力低、抗风险能力强,投资优势逐渐凸显。 他敏锐地察觉到,在南宁土地稀缺、品牌密布的核心地段,布点机会确实不多,但绝非没有。 当前大部分连锁酒店品牌,基于连锁模型扩张,其选址模型基本套用以下三板 ...
布丁酒店再传退市讯,经营困局如何解?
Hu Xiu· 2025-06-30 03:12
Core Viewpoint - Pudding Hotel is facing potential delisting from the New Third Board due to negative net assets for three consecutive years, highlighting significant financial challenges and operational issues that need to be addressed [6][7][8]. Financial Situation - As of the end of 2024, Pudding Hotel's debt-to-asset ratio stands at 104.01%, with net assets reported at -15.7 million yuan [9]. - The company has limited cash resources, with only 17.58 million yuan in total monetary funds, including 69,000 yuan in cash and 17.34 million yuan in bank deposits [9]. - The operating revenue for 2022, 2023, and 2024 was 185 million yuan, 281 million yuan, and 239 million yuan respectively, while net profits were -81.31 million yuan, 5.55 million yuan, and -15.14 million yuan [13][14]. Operational Challenges - Despite a decline in revenue, the number of stores has continued to grow, indicating a complex relationship with franchisees [15][17]. - The increase in non-operating income in 2024 to 3.39 million yuan, up 22.56%, was primarily due to increased penalties from franchisees [18]. - Issues with franchisee management fees being uncollectible suggest a weakening brand appeal and operational challenges [19][20]. Brand and Market Position - Pudding Hotel has undergone a rebranding, transitioning from "Sumitomo Hotel Group" to "Xinyi Hotel Group," which reflects a shift in brand focus [25][27]. - The company is attempting to pivot towards mid-to-high-end brands, as indicated by the emphasis on "Zhishang" hotels in recent financial reports [28][32]. - The competitive landscape for budget hotels is evolving, with a trend towards "high-end budget hotels," necessitating differentiation in product offerings [47]. Industry Trends - The economic hotel sector is experiencing a shift, with a need for companies to balance user experience and investor returns [42]. - The market is moving from a phase of easy growth to one requiring more strategic planning and operational efficiency [49]. - There is renewed investor interest in small-room hotel business models, presenting potential opportunities for Pudding Hotel [45].