Core Insights - The article discusses the phenomenon of individual vendors, specifically "Chicken Chop Brother" and "Yaozi Fried Noodles," gaining immense popularity during the National Day holiday, highlighting the emotional value they provide to customers [7][12][15]. Group 1: Emotional Value as a Flow Password - The success of these vendors is attributed to their ability to create emotional connections with customers, transforming simple food purchases into memorable experiences [9][11]. - "Chicken Chop Brother" offers a unique blend of humor and warmth, exemplified by his famous quotes that resonate with customers, creating a sense of community [8][10]. - "Yaozi Fried Noodles" gained traction through a heartfelt video showcasing the vendor's dedication to a friend's request, emphasizing the importance of friendship and emotional bonds in consumer behavior [14][16]. Group 2: Individual Impact on Local Tourism - The rise of these vendors illustrates a broader trend where individual stories and emotional engagement can significantly boost local tourism and economy [15][17]. - The article notes that modern tourists seek not just sights but also emotional experiences, making these vendors new symbols of their cities [15][17]. - The narrative of "one person igniting a city" is reinforced by previous examples of local figures who have similarly impacted their communities [16][32]. Group 3: Managing Flow and Individuality - Both vendors exhibit a careful approach to managing their newfound popularity, with "Chicken Chop Brother" embracing the attention while maintaining his core values and service quality [18][20]. - In contrast, "Yaozi" adopts a more laid-back approach, prioritizing personal comfort over commercial pressure, reflecting different strategies in handling sudden fame [21][24]. - The article emphasizes the importance of respecting individual choices in the face of overwhelming attention, showcasing how local governments can support vendors in maintaining their identities [33][34]. Group 4: Future Considerations - The article raises questions about the sustainability of such popularity and the potential for these vendors to remain relevant post-viral fame [17][38]. - It suggests that while emotional connections can drive initial success, long-term viability will depend on how these individuals navigate their roles within the community and the tourism landscape [38].

Core Insights - The rise of "Chicken Chop Brother" and "Fried Noodle Brother" reflects a new trend in cultural tourism consumption, emphasizing emotional value and personal connection in the market [1][6][8] Group 1: "Chicken Chop Brother" Phenomenon - "Chicken Chop Brother" gained popularity due to his unique marketing approach, offering free chicken while charging for plastic bags, and engaging customers with humorous phrases [2][3] - The stall attracted long queues, with reports of customers traveling long distances, including foreign tourists waiting for hours to experience the interaction [2][3] - The success of "Chicken Chop Brother" positively impacted local businesses, with related food stalls seeing significant sales increases, and Douyin reported a nearly 70% increase in orders for local experiences during the holiday [2][3] Group 2: "Fried Noodle Brother" Impact - "Fried Noodle Brother" became popular through a heartfelt video where he delivered fried noodles to a friend recovering from an accident, which resonated with viewers and garnered over 3.5 million likes [4][5] - The emotional connection created by "Fried Noodle Brother" led to long queues at his stall, with customers traveling from afar to experience his service [4][5] - The story of "Fried Noodle Brother" highlights the importance of authenticity and warmth in customer interactions, contributing to a positive brand image [4][5] Group 3: Emotional Economy in Cultural Tourism - The concept of "emotional economy" is reshaping the cultural tourism market, where ordinary individuals providing emotional value become key attractions for cities [6][7] - The trend indicates a shift from traditional sightseeing to immersive experiences that prioritize emotional fulfillment, aligning with the evolving preferences of travelers [6][7] - The rise of individual stories, such as those of "Chicken Chop Brother" and "Fried Noodle Brother," illustrates how personal narratives can enhance a city's appeal and encourage repeat visits [6][7][8] Group 4: Tourism Trends During Holidays - The recent holiday period saw a significant increase in cross-regional travel, with an estimated 2.36 billion trips, marking a 3.2% growth compared to the previous year [7] - Data from Douyin indicated a surge in accommodation bookings in lesser-known cities, with some locations experiencing over 180% growth in orders [7] - Travelers are increasingly seeking unique and personalized experiences, moving away from crowded tourist spots to explore local culture and cuisine [7][8]