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鸡排哥、尧仔同日“歇火、熄锅”,当流量拒绝变现焕发新价值
Xin Lang Cai Jing· 2025-10-08 04:16
Core Insights - The article discusses the phenomenon of individual vendors, specifically "Chicken Chop Brother" and "Yaozi Fried Noodles," gaining immense popularity during the National Day holiday, highlighting the emotional value they provide to customers [7][12][15]. Group 1: Emotional Value as a Flow Password - The success of these vendors is attributed to their ability to create emotional connections with customers, transforming simple food purchases into memorable experiences [9][11]. - "Chicken Chop Brother" offers a unique blend of humor and warmth, exemplified by his famous quotes that resonate with customers, creating a sense of community [8][10]. - "Yaozi Fried Noodles" gained traction through a heartfelt video showcasing the vendor's dedication to a friend's request, emphasizing the importance of friendship and emotional bonds in consumer behavior [14][16]. Group 2: Individual Impact on Local Tourism - The rise of these vendors illustrates a broader trend where individual stories and emotional engagement can significantly boost local tourism and economy [15][17]. - The article notes that modern tourists seek not just sights but also emotional experiences, making these vendors new symbols of their cities [15][17]. - The narrative of "one person igniting a city" is reinforced by previous examples of local figures who have similarly impacted their communities [16][32]. Group 3: Managing Flow and Individuality - Both vendors exhibit a careful approach to managing their newfound popularity, with "Chicken Chop Brother" embracing the attention while maintaining his core values and service quality [18][20]. - In contrast, "Yaozi" adopts a more laid-back approach, prioritizing personal comfort over commercial pressure, reflecting different strategies in handling sudden fame [21][24]. - The article emphasizes the importance of respecting individual choices in the face of overwhelming attention, showcasing how local governments can support vendors in maintaining their identities [33][34]. Group 4: Future Considerations - The article raises questions about the sustainability of such popularity and the potential for these vendors to remain relevant post-viral fame [17][38]. - It suggests that while emotional connections can drive initial success, long-term viability will depend on how these individuals navigate their roles within the community and the tourism landscape [38].
“鸡排哥”“炒粉哥”接连走红,“情绪价值”成假日文旅新密码
Zhong Guo Xin Wen Wang· 2025-10-06 03:28
中新网北京10月6日电(记者 刘越)"'鸡排哥'走红后,'炒粉哥'又火了?" 国庆前夕,一位在江西景德镇卖炸鸡排的摊主意外走红,被网友亲切地称为"鸡排哥"。与此同时,河南 济源一位炒粉摊主的暖心故事也迅速在网络发酵,同样掀起文旅市场的关注热潮。 两位看似不搭界的"普通人",为何能先后成为国庆假期里的"顶流"?这背后,正透露出当下文旅消费的 新密码。 "鸡排哥"为啥这么红? "鸡排免费,塑料袋6块。" "你可以拒绝我,但是你不能拒绝美味。" 在"鸡排哥"走红的同时,另一边,河南济源一位"炒粉哥"的暖心之举,也掀起了文旅市场的别样波澜。 "炒粉哥"的走红,源于一则视频。某博主为让车祸出院的好友小米吃上心心念念的"尧仔炒粉",请求老 板上门制作。当老板放弃黄金时段的客流,骑着电三轮载着孩子,带着炒粉全套设备出现在楼下时,小 米瞬间爆哭。 这份真挚的感动随后在网络上引发共鸣,截至目前,该视频收获近350万点赞,80余万转发。视频发布 后,有顾客让老板"好好休息,有一场硬仗要打",老板直言"我感觉没那么夸张"。话音刚落不足24小 时,"尧仔炒粉"店前就已排起长队。 来自天南地北的网友专程前来打卡,甚至有四川旅客搭乘8小 ...