Group 1: Core Insights - The external trade environment is highly uncertain, and traditional domestic consumption is relatively weak, making it difficult to show an overall upward trend [1] - The investment logic suggests a bottom-up approach to select leading companies with differentiated competitive advantages and strong earnings certainty [1] Group 2: New Consumption Sectors - The overall consumption is under pressure, but some sub-sectors show high growth potential; companies are adapting to channel changes and industry opportunities [2] - In the personal care sector, domestic brands are leveraging e-commerce and product upgrades to gain market share, with recommendations for companies like Baiya Co. and Haoyue Care [2] - The AI glasses sector is expected to see accelerated product launches by 2025, with Mingyue Lens recommended for its unique advantages [2] - The emotional consumption sector is gaining traction, with recommendations for companies like Chenguang Co. that are investing in IP resources [2] Group 3: Traditional Consumption Sectors - The home and paper industries face pressure from the overall consumption environment; investment points include the ability of quality stocks to leverage policy support and operational advantages [4] - In the home sector, the expansion of subsidy categories and amounts in 2025 presents opportunities for leading companies like Oppein and Sophia [4] - The paper industry is closely tied to economic cycles, with recommendations for Sun Paper due to its cost control capabilities and upcoming production [4] Group 4: Export Sector - Due to high uncertainty regarding tariffs, companies with established overseas production capabilities are at an advantage; some export sectors are highly dependent on U.S. and Vietnamese production [5] - Companies with lower exposure to U.S. exports are considered safer, while certain sub-sectors still show high growth potential due to rigid demand and changing consumption habits [5] - Recommended companies in the export sector include Jiayi Co., Gongchuang Turf, and Deou Technology [5]

公司2025年第一季度IQOS HTU出货量达371亿支，同比增长11.9%，从销量占比来看，2025年第一季度 IQOS烟弹占公司总出货量(包含传统卷烟)的20.40%。IQOS在卷烟和HTU行业市场份额增长1.0个百分 点，市场份额超过9%，其作为现有市场第二大尼古丁品牌的整体地位得到进一步巩固，在全球加热不 燃烧品类里占据了约77%的市场份额。 天风证券主要观点如下： 菲莫国际25Q1新型烟草业务高速增长 智通财经APP获悉，天风证券发布研报称，近日，雷诺烟草500万美元收购12款PMTA在审电子烟，对 雷诺这种注重合规与长期布局的传统大烟草公司而言，收购这类产品无异于是获取合法市场准入的潜在 捷径。未来如果哪家公司能手握PMTA进展到实质性审核阶段的产品，将有很大可能因拥有合规资产成 为巨头并购热点，交易估值或进一步攀升。此外，随着美国新型烟草市场监管趋严，PMTA资产正在成 为全球烟草公司重点争夺的合规资源。业内预计，类似的并购交易将继续升温。 根据天鉴雾化产品合规实验室，2025年4月17日，查理控股公司(CHUC,Charlie's Holdings,Inc.)提交给美 国证券交易委员会(SEC ...

Investment Rating - The industry investment rating is "Positive" and maintained [6] Core Insights - Philip Morris International (PMI) reported Q1 2025 revenue of $9.3 billion, a year-on-year increase of 5.8% (10.2% adjusted) [3][4] - Revenue from smoke-free tobacco products reached $3.9 billion in Q1 2025, growing by 15.0% (20.4% adjusted), with its revenue share increasing to 42% from 39% in Q1 2024 [3][4] Summary by Sections Company Performance - PMI's heated tobacco unit (HTU) shipment volume reached 37.1 billion sticks in Q1 2025, an increase of 11.9%, with global market share for HNB products rising to 77% [9] - The number of IQOS users reached 32.2 million by the end of 2024, an increase of 3.6 million [9] Market Insights - In Japan, IQOS market share increased by 3.0 percentage points to 32.2% in Q1 2025 [9] - In Europe, IQOS products saw approximately 7.4% growth in Q1 2025, with market share in the EU rising by 1.2 percentage points to 11.4% [9] Product Growth - Nicotine pouch sales grew rapidly, with a shipment increase of 27.2% in Q1 2025, and the U.S. market saw a 53% increase in shipments [9] - PMI expects smoke-free product sales to grow by 12%-14% in 2025, with HTU products projected to grow by 10%-12% [9] Investment Opportunities - Recommended companies to watch include Yingqu Technology, Smoore International, and nicotine pouch-related companies due to the industry's growth potential [9]

菲莫国际：HNB 稳健增长，口含烟延续高增 [Table_Industry] 轻工制造 [Table_ReportDate] 2025 年 04 月 24 日 证券研究报告 行业研究 [Table_ReportType] 行业事项点评 | [Table_StockAndRank] 轻工制造 | | | --- | --- | | 投资评级 | 看好 | | 上次评级 | 看好 | 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮箱：jiangwenqiang@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦B 座 邮编：100031 [Table_Title] 菲莫国际：HNB 稳健增长，口含烟延续高增 [Table_ReportDate] 2025 年 04 月 24 日 本期内容提要: [Table_S [事件： Table_Summary 公司发布 ummary] ]2025 年一季报。2025Q1 收入为 93.01 亿美元（同比+5.8%， 经调整后同比+10.2%），其中新型烟草收入为 ...