#山姆1小时达变隔日达还加运费#【#山姆回应订单配送加运费#】1月15日，广东一网友在社媒发帖吐 槽，称在山姆App下单"极速达"商品后，仔细查看订单发现商品自动变成"全城配"，并加收15元配送 费，该帖引发关注。针对该情况，记者致电深圳一山姆门店，工作人员回应称，顾客下单"极速达"商品 变成"全城配"是因为附近云仓缺货，结算时系统自动分类，跳转为"全城配"，送达时间也会延迟， 且"全城配"订单不满299元会收取15元配送费。同时，工作人员表示歉意，称App在付款时的提示可能 不够理想，但界面有写如遇缺货，可选择电话沟通，若顾客未注意，系统就会自动默认跳转成 "全城 配"。（密度财经 钱江视频） 转自：今晚报 （来源：今晚报） ...

Core Viewpoint - The article discusses the challenges faced by Sam's Club in China, particularly regarding its delivery system and market expansion strategy, amidst increasing competition and customer dissatisfaction with product selection [6][10][20]. Group 1: Delivery and Safety Concerns - Recent reports highlight safety issues with Sam's delivery personnel, who are seen overloading electric vehicles with goods, raising public safety concerns [6][10]. - In response to these issues, Sam's has announced measures to improve delivery safety by using three-wheeled or four-wheeled vehicles in certain areas, with plans to expand this initiative nationwide [6][8]. - The current delivery methods include "Express Delivery" (within 1 hour), "Citywide Delivery" (next-day delivery), and "Global Purchase," with partnerships including SF Express and Dada [8][9]. Group 2: Market Expansion Strategy - Sam's Club is shifting its strategy from targeting affluent suburban customers to expanding into urban centers and lower-tier cities, indicating a significant change in its market approach [6][16]. - The company plans to open 8 to 10 new stores annually starting in 2025, although this has not been officially confirmed [16]. - The rapid expansion has led to operational challenges, including issues with product selection that have sparked customer dissatisfaction, particularly with the introduction of more common brands [14][18]. Group 3: Competitive Landscape - Sam's Club is facing intensified competition from major players like Meituan, Alibaba, and JD, which have opened numerous discount stores in key regions [20]. - Despite the challenges, Sam's maintains a competitive edge in product selection and private label development, but must navigate increasing pressure from competitors [21]. - Analysts suggest that while Sam's may have a five-year window of opportunity, it must adapt its service capabilities to keep pace with its expansion efforts to maintain customer trust [21].