Core Viewpoint - The article discusses the negative feedback faced by Sam's Club due to the introduction of numerous non-Sam's branded products, leading to dissatisfaction among members who feel their membership fees are not justified [2][4]. Group 1: Customer Sentiment - Customers are frustrated with the presence of widely available brands like Wei Long and Xu Fu Ji in Sam's Club, feeling it undermines the exclusivity they expect from their membership [2][3]. - The emotional value associated with shopping at Sam's Club is diminished, as members seek unique products that cannot be found elsewhere [4]. Group 2: Suggested Strategy - A proposed solution for Sam's Club is to enhance product packaging by prominently featuring the Sam's logo and branding, which could improve customer perception and satisfaction [6][7]. - The emphasis should be on making the Sam's branding exceptionally visible on products, as this could quickly address customer concerns [8][10]. Group 3: Brand Identity - The article argues that the core competitive advantage of Sam's Club lies in offering unique products, and it is essential to highlight this uniqueness through branding [17][22]. - The perception of quality and value can be significantly influenced by the visibility of the Sam's logo, which serves as a key differentiator in the market [30][31].