Core Viewpoint - The Yungding River Ice and Snow World in Shijingshan District has become a popular destination, attracting families during the Spring Festival with its extensive ice and snow activities, enhancing local tourism and community engagement [1][2]. Group 1: Attractions and Activities - The ice and snow world covers nearly 20,000 square meters, offering various activities such as snow tubing, snow tanks, and treasure hunts, which have proven to be highly enjoyable for children and families [1][2]. - Visitors have reported a positive experience, with families spending quality time together and capturing memorable moments in the snow [2]. Group 2: Development and Future Plans - The Shijingshan District plans to further enhance the Yungding River area by expanding and improving the existing facilities, adding new elements like commercial boxes and ecological wetland areas to create a multifunctional waterfront space [3]. - The "Two Parks and One River" project aims to integrate leisure, commerce, and cultural experiences along a 1.6-kilometer waterfront, promoting a high-quality lifestyle that combines ecology and consumption [2][3].

Core Insights - The ongoing Service Trade Fair is driving a new cultural and tourism wave in the Shijingshan area, particularly around the Yongding River, attracting a steady flow of visitors [2] - Yongdingheji, a trendy market located between the Yongding River and Shougang Park, features many first stores in Beijing, blending fashion and nature [2] - The area has become a popular destination for young people, with visitors enjoying the relaxed atmosphere and various activities [2] Group 1 - Yongdingheji is characterized by its trendy shops, with about half being first stores in Beijing, emphasizing a harmonious coexistence with nature [2] - The market has seen a high volume of visitors, with many young people expressing their enjoyment of the environment and offerings [2] - Store owners are responding to the influx of customers by extending their hours and showcasing popular products, such as natural plant-based items [2] Group 2 - The "Shanchu" coffee shop, which opened its first store in Beijing at Yongdingheji, has been experiencing high customer traffic, selling over 200 cups of coffee daily [4] - New attractions have opened in the area, including the Shijingshan (Benshan) and various cultural and artistic events during the Service Trade Fair [4] - A new train-themed restaurant has opened near the Xinchao Bridge, offering Mediterranean and Spanish cuisine with scenic views of the Yongding River [4] Group 3 - Shijingshan District has launched a regional cultural annual pass, covering 11 scenic spots and offering various consumer benefits for visitors [6] - The district has partnered with Alibaba's Fliggy to create an AI assistant for travel planning, enhancing the visitor experience during the Service Trade Fair [6]