岁时令
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恺英网络董事长金锋:恺英网络协办春节文化论坛,“岁时令”IP助力传统节日破圈
Quan Jing Wang· 2025-12-25 06:19
Group 1 - The core viewpoint of the articles highlights the integration of digital technology with traditional culture as a key driver for the high-quality development of the cultural industry in China, with the digital cultural industry expected to exceed 7 trillion yuan by 2025, and the digital transformation of traditional culture growing at over 20% [1] - The second Spring Festival Cultural Forum, focusing on "Spring Festival Culture and Sustainable Development," was successfully held in Beijing, with the participation of Kying Network as a co-organizer, emphasizing the role of digital innovation in the sustainable development of traditional culture [1] - The "World Art Festival Calendar" was officially released during the forum, showcasing the achievements of the IP "Seasonal Customs" in promoting the international dissemination of traditional culture, which will be exhibited at Beijing Normal University Library for two months [1] Group 2 - The "Seasonal Customs" IP centers on Chinese traditional festival culture, transforming the essence and customs of festivals like the Spring Festival into contemporary digital content through creative expressions such as digitalization, visualization, and storytelling [2] - Kying Network plans to leverage its research and development capabilities and global distribution network to connect with a broader young audience and overseas markets through the "World Art Festival Calendar," promoting the global dissemination of Chinese festival culture [2] - The company's public welfare brand "KX Charity" will deepen its collaboration with the "Seasonal Customs" IP, expanding its efforts in cultural transmission and social responsibility through various forms such as educational outreach and course development [2] Group 3 - The collaboration in the Spring Festival Cultural Forum represents Kying Network's significant practice in the "AI + IP + Culture" integration sector, with plans to continue exploring digital innovation paths for traditional culture under the leadership of Chairman Jin Feng [3] - The company aims to support the construction of a culturally strong nation by leveraging its strengths in digital content creation and global operations, focusing on the creative transformation and innovative development of excellent traditional Chinese culture [3]
萧山:“百工灵”IP二创 传播阅读量破亿
Hang Zhou Ri Bao· 2025-05-23 02:18
Core Viewpoint - The "Bai Gong Ling" IP, developed by Hangzhou Kaiying Network Technology Co., integrates over 30 traditional handicraft projects listed in the "Intangible Cultural Heritage" directory, aiming to awaken traditional cultural memories among youth through engaging storytelling and interactive gameplay [1][2]. Group 1: Product Development and Engagement - The "Bai Gong Ling" IP includes games, animations, comics, novels, and cultural derivative products, with over 100 million views for secondary creation content and more than 60 million views for comics [1]. - The H5 mini-game allows players to create over 120 traditional handicrafts, combining cultural transmission with fun gameplay, while simplifying complex processes [1]. Group 2: Cultural Promotion and Community Engagement - In 2023, the company launched the "Kai Xin·Bai Gong Ling" intangible cultural heritage public welfare project, developing over ten sets of non-heritage handicraft courses and conducting public teaching activities in various minority-populated provinces [1]. - The project team has collaborated with institutions like the China Animation Museum and Zhejiang Provincial Intangible Cultural Heritage Foundation, hosting over 30 offline events across eight cities [2]. - The "Bai Gong Ling" IP will participate in the China International Animation Festival alongside another traditional culture IP, "Sui Shi Ling," which focuses on 17 traditional Chinese festivals and 24 solar terms [2].