Core Insights - The "2025 Sixth FMCG Omnichannel New Growth Conference" was held in Nanjing, focusing on macro cycles, marketing trends, innovation practices, and transformation paths in the context of current market competition [1] - The conference aimed to gather industry wisdom and resources to guide companies through challenges and identify actionable strategies for growth [1] Group 1: Key Themes and Discussions - Liu Chunxiong emphasized the need to reconstruct the channel value chain in the FMCG industry, shifting from traditional delivery roles to operational roles for distributors, focusing on brand promotion and sales realization through effective channel management [4] - Shi Kunliang presented on supply chain innovations by Ande Intelligent Link, highlighting their inventory sharing and efficient fulfillment model that reduces logistics costs and enhances turnover efficiency [6] - The forum featured discussions on scene marketing and new retail channel transformations, with experts providing methodologies for capturing consumer needs within various scenarios [9][11][13] Group 2: Practical Applications and Case Studies - Qingdao Beverage Group shared successful case studies on scene penetration, demonstrating how brands can deeply bind with consumers' lives through targeted marketing strategies [11] - Various speakers discussed the importance of adapting to new retail formats and optimizing supply chains to enhance competitiveness and market share [22][24][26] - The roundtable dialogue highlighted the essence of competition in the current market, emphasizing the need for collaborative ecosystems to achieve mutual growth [34] Group 3: Future Outlook and Strategic Directions - The conference underscored the importance of precise connections between brands and distributors, facilitating resource matching and cooperation through dedicated networking sessions [38] - The overarching theme of "Omnichannel Breakthrough and Collaborative Growth" was reiterated, suggesting that focusing on ecosystem collaboration is essential for sustainable development in the FMCG sector [38]