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成都两个消费场景入选全国典型案例
Sou Hu Cai Jing· 2025-08-12 12:12
Group 1: Core Insights - Chengdu's Kuanzhai Alley and R29 Community Life Space have been selected as exemplary cases in the 2024 National Consumption New Scenarios by the National Development and Reform Commission, highlighting their unique appeal among 91 nationwide examples [1][5] Group 2: Kuanzhai Alley Cultural District - Kuanzhai Alley is a unique blend of Northern hutong culture and Sichuan courtyard architecture, fostering new consumption vitality rooted in the "Old Chengdu" ambiance [1][3] - The district operates under the principle of "one courtyard, one scene, one product," ensuring that each shop harmonizes with the street's cultural tone while showcasing distinct characteristics [3] - It has introduced several flagship stores and a "curated retail" space called "KuanChǎng," which integrates exhibitions, retail, and immersive experiences, enhancing the consumer experience [3] - Since its inception in 2008, Kuanzhai Alley has welcomed nearly 200 million visitors and generated over 4 billion yuan in revenue, earning multiple national accolades [3] Group 3: R29 Community Life Space - R29 Community Life Space is strategically located in a residential area with over 100,000 residents within a 1-kilometer radius, catering to all age groups [5][7] - The project adopts a "community commercial+" model, offering 24-hour services and a variety of facilities, including fitness centers, study rooms, and children's play areas [5][7] - Since its launch in June 2022, R29 has served over 600,000 residents, with occupancy rates increasing from 60% to 80%, effectively integrating public commercial services into daily life [7] Group 4: Economic Implications - The development of new consumption scenarios is crucial for enhancing domestic demand and economic vitality, promoting high-quality living standards [7][8] - Chengdu plans to continue implementing initiatives to boost consumption, aiming to create high-energy consumption scenarios that reflect the city's unique characteristics [7]