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“天府粮仓”品牌之夜绽放成都 助力四川农产品拓展欧洲市场
Si Chuan Ri Bao· 2025-09-06 01:22
据介绍,中德农业周是中德两国农业合作的品牌项目,是国际农业技术、资源、人才的交流平台。 本届中德农业周系中德农业周首次在四川举办,将举办专题研讨、实地调研等系列活动,组织专家、学 者、商协会、企业家开展多方位、多层次研讨交流。(记者 王若晔) "天府粮仓"省级公用品牌涵盖川茶、川果、川猪等共计200个优质农产品。6月,"天府粮仓"品牌首 次在德国法兰克福推介,四川16家农业企业的特色农产品亮相。 "天府粮仓"品牌之夜是展示"天府粮仓"品牌的重要窗口。此次活动邀请德国代表团成员,以川味美 食为载体,以文化交流为纽带,全方位展现四川农业魅力。这不仅是四川农业成果的集中展示,也是中 德农业合作的新起点。以此为契机,四川将瞄准智慧农业、健康食品等领域,推动中德农业深化协作, 共同促进"川字号"优质特色产品拓展德国市场、欧洲市场。 9月4日,第十一届中德农业周在成都开幕。本届中德农业周重头戏之一——"天府粮仓"品牌之夜于 当晚在天府农业博览园举行。 会场内,川茶品鉴、川菜烹饪秀、川果展示、川绣非遗展演轮番上演,带领与会嘉宾感受"天府粮 仓"品牌发展成就;会场外,"天府源""成都造""新津风物"专属展区同步开放,地理标志 ...
加快打造“战略性支柱产业” 四川推进文旅深度融合
Mei Ri Jing Ji Xin Wen· 2025-06-18 14:13
Core Viewpoint - The Sichuan Provincial Committee aims to enhance the cultural tourism industry by establishing world-class landmarks, promoting international brand influence, and integrating cultural and tourism development to make it a strategic pillar industry by 2027 and 2030 [1][2][7]. Group 1: Goals and Measures - Sichuan plans to cultivate world-class cultural tourism landmarks such as the Ruoergai Wetland and Daocheng Yading, and support Chengdu and Leshan in becoming world culinary capitals [1][2]. - The province aims for the cultural and related industries' added value to reach 3.8 trillion yuan and total tourism expenditure to hit approximately 2 trillion yuan by 2027 [1][2]. - By 2030, the integration of culture and tourism is expected to be more robust, enhancing the influence of Bashu culture and the competitiveness of the cultural tourism industry [1][2]. Group 2: Economic Contribution - The cultural tourism industry contributes nearly 12% to the local GDP, showcasing its significance in the modern industrial system [2]. - The industry is characterized by a large scale but weak profitability, indicating a need for structural improvements [2]. Group 3: Brand Development - The initiative emphasizes the creation of the "Jinxiutianfu·Anyi Sichuan" cultural tourism brand, which aims to enhance the province's competitiveness and attractiveness [3][4]. - The brand reflects Sichuan's rich cultural heritage and aims to create a strong public image [3]. Group 4: Strategic Focus Areas - Sichuan will focus on building world-class cultural tourism landmarks and enhancing the recognition of existing attractions like Jiuzhaigou and the Giant Panda [4]. - The province will also invest in cultural and artistic projects, support the development of international tourism cities, and promote local culinary specialties [5]. Group 5: Financial and Policy Support - Sichuan plans to establish a 5 billion yuan investment fund to attract more social capital into the cultural tourism sector [6]. - The province will implement various financial policies, including tax incentives and special bonds, to support cultural tourism projects [6]. Group 6: Future Plans - The Sichuan government will issue detailed policy measures to further promote the integration of culture and tourism, including high-value support policies [7].