工业旅游体验
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生产线缘何能成风景线(评论员观察)
Ren Min Ri Bao· 2025-11-24 22:31
工业旅游看的是大国制造的奋斗史、发展史,品的是生产与生活的跨界融合,探的是生态优先、节约集 约、绿色低碳的高质量发展新路 超级工程,怎么成为旅游打卡点?"'横竖'都是世界第一"的贵州花江峡谷大桥,桥体内部是1000多平方 米的玻璃观光大厅,配套低空跳伞、高空蹦极等业态,吸引众多游客前来体验。 生产前线,如何化身研学一线?在上海江南造船工业旅游基地,游客可组队拼接船模,学习船只的拆 解、组装以及分段制造,情境教学受到师生喜爱。 由"闲人免进"到"欢迎光临",近段时间,各地纷纷解锁工业旅游新场景、新玩法。可逛、可玩的工业深 度游、浪漫游,被很多人列入出游打卡清单。 工业旅游为何吸引人?消费者为何愿意为工业美学买单? "看风景"也"看制造",工业旅游看的是大国制造的奋斗史、发展史,游目骋怀,可聆听时代进步的铿锵 足音。 在甘肃玉门油田红色旅游景区,游客闻油味、摸油质,通过了解石油的形成、开采过程,感悟石油人艰 苦创业、为国奉献的奋进历程。 在海南文昌国际航天城,一大批"追火箭的人"拿着手机、扛着摄像机,近距离观看火箭发射全过程,现 场感受迈向航天强国、科技强国的点滴进步。 与观赏自然美景有所不同,工业旅游更多是参观 ...
工业旅游:从工厂到景区有多远
Jing Ji Ri Bao· 2025-11-05 22:07
Core Viewpoint - The article discusses the rise of industrial tourism in China, highlighting its integration with traditional tourism and the increasing interest from visitors in experiencing manufacturing processes and industrial culture [1][7]. Group 1: Industrial Tourism Growth - Industrial tourism is gaining popularity, with visitors flocking to factories and production lines, showcasing a new trend in the tourism sector [1]. - Notable examples include the Yili Grassland Dairy Culture Tourism Area in Inner Mongolia, which has attracted nearly 2 million visitors in three years [2]. - The Baotou Steel Pipe Plant and North Weapon City in Inner Mongolia have also seen significant visitor numbers, with 227,300 and 72,000 visitors respectively this year [3]. Group 2: Technological Appeal - The integration of technology in industrial tourism is attracting younger audiences, as seen in the Chery 5G Smart Factory in Henan, where students engage in hands-on learning experiences [4][5]. - The transparent factory of Tongrentang in Guangdong has received over 1.83 million visitors since its opening, emphasizing the blend of nutrition, technology, and tourism [6]. Group 3: Economic and Cultural Impact - Industrial tourism serves as a tool for brand building and consumer engagement, enhancing brand credibility and fostering long-term customer loyalty [7]. - It also plays a crucial role in regional economic development and cultural heritage preservation, particularly in areas with rich industrial histories like Inner Mongolia [8]. Group 4: Challenges and Future Directions - The industrial tourism sector faces challenges such as the need for innovative and interactive experiences, investment hesitance from manufacturers, and a shortage of skilled professionals [8]. - Recommendations for future development include creating a supportive environment for industrial tourism, enhancing the protection of industrial cultural resources, and improving market regulation [9].