我国工业旅游市场潜力巨大，工厂游还有增长空间可供开发。对各地而言，将工业"锈带"转变成集城市 记忆、创意文化、休闲体验于一体的旅游"秀带"，需综合施策，加快工业硬实力与文化软实力融合和创 新步伐，不断满足人民群众多样化消费需求。 不久前，工业和信息化部公示了第七批国家工业遗产名单，江苏无锡宜兴前墅龙窑成功入选，成为江苏 省唯一获此殊荣的工业遗产项目。不只是前墅龙窑，眼下，越来越多的地方将工厂、园区或工业遗迹开 发成为旅游景点，推动工业旅游频频出圈，成为旅游经济的一道风景。 工业旅游作为工业与文旅融合的创新业态，对于盘活工业存量、提升旅游品质、促进经济转型发展具有 重要意义。作为制造业大国，我国工业旅游资源十分丰富，但工业旅游还是一片尚未大规模开发的蓝 海，市场前景可期。业内研究报告显示，全球工业旅游占旅游总产值的比例为10%到15%，而我国工业 旅游市场占有率还不到5%。同时，国内工业旅游主要为工厂观光、科普体验以及工业遗产游、工业消 费游等旅游类型，大多围绕简单的观光活动展开，形态相对单一，且存在规模较小、精品线路较少、产 品要素体系不完整、市场营销体系不健全、服务配套不够完善等问题。 发展"工业旅游+"， ...

转自：北京日报客户端 古都新韵与现代活力，如何同台竞演？丰富的文化供给，崭新的城市风景，过去的一年，北京可谓 "好 戏连台"。 卢沟桥畔，"馆桥城园"赓续红色血脉；首钢园内，工业遗存碰撞现代文艺；亚奥商圈，一场赛事撬动整 个商圈；京潮古巷，入境旅游体验精彩纷呈……北京文商旅体跨界融合，将深厚底蕴和前沿活力完美呈 现在世界面前。 红色旅游 "馆桥城园"展现深厚底蕴 早上9点，宛平城迎来第一拨参观者，他们的目的地是中国人民抗日战争纪念馆。行至纪念馆入口处， 很多人的目光被一组黄色月季布景花卉吸引。"看，还有和平鸽。"有参观者发现了花卉中点缀的和平 鸽，立刻掏出手机留影打卡。 布景花卉就在"朝花阁"花店门前，该店正对着纪念馆入口。店员说，黄色月季名字就叫"黄和平"，是店 主人精心挑选设计。"原来很多来参观的游客，需要从城外订花再带进来，现在，他们可以直接在我们 店里买花了。" 今年是中国人民抗日战争暨世界反法西斯战争胜利80周年。作为举办国家重大纪念活动和国际和平交往 活动的重要承载地，宛平地区进行了保护提升，实现"馆桥城园"一体化运营，以全新面貌接待八方游 客。 土生土长的宛平人郑然，看着宛平城不断发展变化，自豪 ...

湖南工业旅游"场景焕新" 推动"文旅+工业"深度融合 中新网株洲12月12日电 (刘曼)12月12日，第二届湖南工业旅游推广活动暨第四届株洲旅游发展大会—— 工业旅游"场景焕新"展示与供需对接活动在株洲举行，现场发布2025年湖南省工业旅游6条精品线路， 涵盖重工制造、科普研学、艺术沉浸、美食品鉴、茶酒文化和工农融合等主题，展现湖南工业的硬核实 力，并融入文化美学与科技魅力，为游客提供兼具知识性、趣味性与沉浸感的工业旅游体验。 编辑：张嘉怡 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 当天，株洲市高科汽车博览园、北斗研学基地，湘潭市三一(韶山)风电设备有限公司等21家企业和单位 被授予"2025年湖南省工业旅游基地"称号。远大科技园、衡阳建湘工业艺术园、株洲芦淞航空小镇等代 表项目，分别从工业研学、遗产活化、产城融合等角度，介绍了各自在工业旅游场景打造、业态创新与 体验升级方面的探索与实践。 近年来，湖南通过深挖工业文 ...

Core Insights - Industrial tourism is gaining popularity as it allows visitors to experience the history and development of national manufacturing, blending scenic views with industrial achievements [1][2] - The integration of immersive experiences in industrial tourism enhances public understanding of various industries, fostering curiosity and innovation [2][3] Group 1: Industrial Tourism Attractions - The Guizhou Huajiang Gorge Bridge features a glass observation hall and activities like skydiving and bungee jumping, attracting numerous tourists [1] - The Shanghai Jiangnan Shipyard Industrial Tourism Base offers hands-on experiences in ship modeling and assembly, appealing to educational groups [1] - The Gansu Yumen Oilfield red tourism site allows visitors to learn about oil extraction and the contributions of oil workers to the nation [1] Group 2: Consumer Engagement and Experience - Industrial tourism provides a unique opportunity to appreciate the blend of production and lifestyle, offering immersive experiences that deepen understanding of manufacturing processes [2] - The Qingdao Beer Museum's interactive theater experience has proven popular, with tickets selling out quickly, showcasing the appeal of combining entertainment with education [2] - The Taizhou Sanmen Nuclear Power Station allows visitors to simulate operating a nuclear power plant, enhancing their understanding of nuclear safety [2] Group 3: Economic and Environmental Impact - Industrial tourism promotes high-quality development through eco-friendly practices, as seen in the ecological restoration efforts in Cangnan County, Zhejiang, which generated approximately 44 million yuan in tourism revenue last year [3] - The Nanjing Meigang Industrial Cultural Tourism Zone has successfully reduced energy consumption while attracting over 500,000 visitors annually, demonstrating the potential of transforming industrial sites into eco-friendly attractions [3] - The government's "14th Five-Year Plan" emphasizes the importance of enhancing tourism product offerings and service quality, indicating a strategic focus on developing innovative tourism experiences [3]

工业旅游看的是大国制造的奋斗史、发展史，品的是生产与生活的跨界融合，探的是生态优先、节约集 约、绿色低碳的高质量发展新路 超级工程，怎么成为旅游打卡点？"'横竖'都是世界第一"的贵州花江峡谷大桥，桥体内部是1000多平方 米的玻璃观光大厅，配套低空跳伞、高空蹦极等业态，吸引众多游客前来体验。 生产前线，如何化身研学一线？在上海江南造船工业旅游基地，游客可组队拼接船模，学习船只的拆 解、组装以及分段制造，情境教学受到师生喜爱。 由"闲人免进"到"欢迎光临"，近段时间，各地纷纷解锁工业旅游新场景、新玩法。可逛、可玩的工业深 度游、浪漫游，被很多人列入出游打卡清单。 工业旅游为何吸引人？消费者为何愿意为工业美学买单？ "看风景"也"看制造"，工业旅游看的是大国制造的奋斗史、发展史，游目骋怀，可聆听时代进步的铿锵 足音。 在甘肃玉门油田红色旅游景区，游客闻油味、摸油质，通过了解石油的形成、开采过程，感悟石油人艰 苦创业、为国奉献的奋进历程。 在海南文昌国际航天城，一大批"追火箭的人"拿着手机、扛着摄像机，近距离观看火箭发射全过程，现 场感受迈向航天强国、科技强国的点滴进步。 与观赏自然美景有所不同，工业旅游更多是参观 ...

24日，哈尔滨市人民政府新闻办公室主办的"约会哈尔滨 冰雪暖世界"2025-2026年哈尔滨冰雪季系列新 闻发布会(第三场)召开。 哈尔滨市委宣传部 供图 哈尔滨是百年工业重镇，工业旅游资源禀赋深厚、特色鲜明。目前，该市拥有142处工业遗址、12项国 家及省级工业遗产、15家工业类博物馆、7家国家及省级工业旅游示范基地，更拥有4家5G工厂、3家国 家卓越级智能工厂、80家国家级及省级绿色工厂，既沉淀着工业历史的厚重，也彰显着现代制造的硬 核。 今冬，哈尔滨工业旅游全新升级"工业底蕴+冰雪魅力"融合模式，为擦亮"世界冰雪旅游胜地""双亚冬之 城""奥运冠军之城"城市名片，注入独特工业活力。 "我们深挖工业遗产、现代制造、企业文化与高校资源，推出'五大主题'工业旅游板块，让游客在邂逅 冰雪浪漫的同时，既能触摸城市工业脉络，也能感受科创与人文的温度，开启'冰雪+工业'的温暖之 旅。"刘建成表示。在此基础上，为让游客在冰雪季深度感受哈尔滨工业底蕴与冰雪魅力的融合，哈尔 滨市联合各区打造南岗区百年工大工业文化游、平房区老工业基地焕兴游、阿城区匠心工业游等五条特 色工业旅游线路。 中新网哈尔滨11月24日电 (记者 刘锡 ...

Core Viewpoint - The article discusses the rise of industrial tourism in China, highlighting its integration with traditional tourism and the increasing interest from visitors in experiencing manufacturing processes and industrial culture [1][7]. Group 1: Industrial Tourism Growth - Industrial tourism is gaining popularity, with visitors flocking to factories and production lines, showcasing a new trend in the tourism sector [1]. - Notable examples include the Yili Grassland Dairy Culture Tourism Area in Inner Mongolia, which has attracted nearly 2 million visitors in three years [2]. - The Baotou Steel Pipe Plant and North Weapon City in Inner Mongolia have also seen significant visitor numbers, with 227,300 and 72,000 visitors respectively this year [3]. Group 2: Technological Appeal - The integration of technology in industrial tourism is attracting younger audiences, as seen in the Chery 5G Smart Factory in Henan, where students engage in hands-on learning experiences [4][5]. - The transparent factory of Tongrentang in Guangdong has received over 1.83 million visitors since its opening, emphasizing the blend of nutrition, technology, and tourism [6]. Group 3: Economic and Cultural Impact - Industrial tourism serves as a tool for brand building and consumer engagement, enhancing brand credibility and fostering long-term customer loyalty [7]. - It also plays a crucial role in regional economic development and cultural heritage preservation, particularly in areas with rich industrial histories like Inner Mongolia [8]. Group 4: Challenges and Future Directions - The industrial tourism sector faces challenges such as the need for innovative and interactive experiences, investment hesitance from manufacturers, and a shortage of skilled professionals [8]. - Recommendations for future development include creating a supportive environment for industrial tourism, enhancing the protection of industrial cultural resources, and improving market regulation [9].

Group 1 - The event "Beijing Industrial Tourism Demonstration Point Resource Promotion Activity" was held, showcasing the layout of industrial tourism sites in Beijing [1] - A total of 11 new industrial tourism demonstration points were awarded certification for 2025, bringing the total to 30 across three batches [1] - The event included a sharing session where representatives discussed service standards, curriculum development, and optimization of the "front store, back factory" model [3] Group 2 - The Beijing Municipal Bureau of Culture and Tourism plans to enhance market transformation and brand building for industrial tourism through resource matching and market promotion [3] - Future initiatives will focus on optimizing industrial tourism product supply and upgrading tourism service quality [3] - The aim is to present a more technologically advanced, creative, and modern image of Beijing's industrial tourism [3]

Core Viewpoint - The event held on November 5 showcased the promotion of industrial tourism in Beijing, with 11 new industrial tourism demonstration sites being awarded, bringing the total to 30 sites across three batches [1][4]. Group 1: New Industrial Tourism Sites - The newly awarded sites include Xiaomi Technology Park, Jinju Longshun Cultural and Creative Industry Park, and others, highlighting a diverse range of industrial tourism resources [4][5]. - The total of 30 demonstration sites includes notable locations such as the 798 Art District and the Beijing Erguotou Liquor Museum, which have been recognized as national industrial tourism demonstration bases [4]. Group 2: Development Goals and Strategies - The plan aims to achieve an annual industrial tourism revenue of 3 billion yuan by 2027, with a target of 20 million visitors [6]. - The strategy emphasizes the development of industrial tourism resources under five themes: super factories, fashion frontiers, urban renewal, craftsmanship inheritance, and industrial memory [6][7]. Group 3: Enhancements in Experience and Services - The initiative includes the transformation of factory areas to enhance tourism experiences, with plans for around 20 benchmark projects [7]. - There is a focus on integrating digital technology and creating high-quality experiences through the use of AI and the metaverse [7].

Core Insights - Beijing has established 30 industrial tourism demonstration sites as of November 5, 2023, with 11 new sites awarded on that date, showcasing the city's industrial tourism development [1][2] - The Beijing Municipal Bureau of Culture and Tourism and the Beijing Municipal Economic and Information Bureau aim to attract 20 million annual visitors and generate 3 billion yuan in revenue from industrial tourism by 2027 [1] Group 1 - The industrial tourism initiative connects manufacturing with cultural tourism consumption, positioning it as a key platform for economic growth and cultural prosperity in Beijing [2] - There is a significant opportunity to enhance the quality of industrial tourism experiences, particularly in high-tech factory tours, which currently lack sufficient quality and service [2] - The focus is on creating high-quality industrial tourism sites that represent Beijing's advanced industries and serve as a core attraction for international tourism [2] Group 2 - A comprehensive survey of industrial cultural resources is expected to be completed by the end of this year, leading to the development of a unified database and tourism resource map for the city [2]