记者丨 李金萍 编辑丨陈洁 国庆中秋假期去哪里玩？广东是重要的旅游目的地之一。 据广东省文化和旅游厅初步测算，2025年国庆中秋假期全省接待游客6517.6万人次，较2024年 国庆假期增长11.5%；旅游收入攀升至613.2亿元，增幅达14.2%。 21世纪经济报道记者梳理广东各城市今年国庆中秋假期的旅游项目发现，深圳的工业游、佛山 的龙舟文化游、汕头的美食体验游、梅州的乡村生态游等一系列城市各具特色文旅项目涌现， 已成为广东文旅的发展新趋势。 华南理工大学旅游发展与规划研究院院长吴志才教授告诉21世纪经济报道记者，广东多座城市 探索城市特色旅游项目，反映了地方文旅市场促消费模式正在发生三大新变化，即 从"资源依 赖"到"创意驱动"的转变、从"景点观光休闲"到"生活方式消费"的转变、从"客群泛化"到"精 准圈层"的转变。 其中关键在于本地文化活态传承与烟火气、文化产品体验化与产业链构建、 文化品牌打造与可持续发展。 这个项目是深圳推出的 "最in十大工业科技旅游路线" 的其中一个地点。今年7月，深圳市举行 了2025年工业旅游资源点推介会，现场新发布了"最in十大工业科技旅游路线"，包括大国重 器、科创智造 ...

Core Insights - Industrial tourism is gaining popularity among young people, with significant visitor numbers reported at various factories and museums, indicating a shift in consumer preferences towards immersive experiences [1][2][3] Group 1: Industrial Tourism Growth - Xiaomi's automotive factory has received over 150,000 visitors since opening for tours, averaging over 10,000 visitors per month [1] - Qingdao Beer Museum attracted over 40,000 visitors during the Spring Festival, generating revenue of 4 million yuan from ticket sales and beer consumption [1] - The market share of aerospace and automotive industry tours has exceeded 20%, with several factories ranking among the top five in visitor interest [1] Group 2: Immersive Experiences - Xiaomi's factory features 419 industrial robots and 304 visual systems, creating a comprehensive experience that combines research, production, and deep engagement [2] - Middle school students experienced high-speed train manufacturing at CRRC Changchun Railway Vehicles, enhancing their understanding of engineering principles through real-world applications [3] - The interactive dining experience at the Guangxi Liuzhou Luobawang Industrial Park allows visitors to engage in the cooking process, enhancing their connection to the product [4] Group 3: Policy Support and Future Trends - Beijing is developing themed tourism routes that include industrial tourism, reflecting a growing governmental support for this sector [6] - The trend towards personalized and customized tourism experiences aligns with the preferences of younger consumers, who seek deeper engagement rather than simple sightseeing [6] - Industrial tourism is projected to grow significantly, with estimates suggesting the market could reach over 100 billion yuan by 2030 [10] Group 4: Cultural Integration - Industrial tourism is not merely about visiting factories; it integrates historical narratives and cultural elements, enhancing visitor engagement [9] - The transformation of old industrial sites into cultural hubs, such as the Meitao Bay in Foshan, demonstrates the potential for industrial tourism to foster community and creativity [8] - The development of immersive and interactive projects is essential for transforming industrial sites into culturally attractive destinations [10]

央视网消息：假期里，工业旅游掀起热潮。许多"大国重器"向公众开放，不仅成为拉动消费的新引 擎，也让百姓可以近距离感受中国制造的魅力。 ...

当冰冷的生产线遇上鲜活的文旅体验，会碰撞出怎样的精彩？在金湖县全力推进"旅游＋"产业融合发展 的浪潮中，西派集团工业旅游区给出了生动答案。这里打破"工厂"与"景点"的边界，让硬核工业与柔软 文旅深度交融，不仅于2023年11月成功创成江苏省工业旅游区，更成为金湖全域旅游版图中极具辨识度 的新亮点，为工业旅游发展探索出一条特色路径。 近年来，金湖县聚焦旅游资源深挖与产业融合创新，将"工业＋旅游"作为重点方向，力求通过"生产线 变游线、厂房变景点"的模式创新，延伸产业链条、丰富旅游体验。而西派集团能在这一领域快速突 围，首先得益于其深厚的先进制造业"家底"——作为国家高新技术企业、专精特新"小巨人"企业，集团 还拥有江苏省智能制造示范车间、江苏省五星上云企业、江苏省互联网标杆工厂等多张"含金量"十足的 名片。坚实的产业基础，为工业旅游的打造提供了独一无二的"硬核"内核，让游客得以近距离感受现代 制造业的科技魅力。 而真正让游客"留下来、有回味"的，是景区打造的多元沉浸式体验。专属机器人导游"派派"化身旅途伙 伴，带领游客打卡各个特色点位，用趣味讲解消解工业知识的枯燥；针对不同群体需求，景区还定制了 科技体验、科普 ...

Core Insights - The article highlights the growing trend of industrial tourism in Beijing, merging historical industrial sites with modern cultural and leisure experiences [1][2][3] - Industrial tourism is positioned as a new engine for urban development, integrating manufacturing history with contemporary culture and consumer experiences [2][3] - Beijing's unique industrial heritage and cutting-edge technology create a compelling narrative for industrial tourism, distinguishing it from other cities [2][3] Group 1: Industrial Tourism Development - The core purpose of developing industrial tourism is to blend historical industrial production spaces with current urban culture and leisure activities [2] - Beijing's industrial tourism benefits from its rich history as a significant industrial hub in China, with unique resources like the Shougang Park and various museums [2][3] - The integration of old factories into urban renewal projects allows for experiential and consumable spaces, enhancing visitor engagement [3] Group 2: Visitor Experience and Engagement - Increasing visitor interest in industrial tourism is evident, with popular sites like the Xiaomi Super Factory and Robot World experiencing high demand for tours [4][5] - The article emphasizes the need for innovative experiences, such as DIY workshops and immersive VR/AR environments, to meet evolving consumer expectations [5] - Industrial tourism should not be limited to individual factories but should connect various industrial sites and surrounding attractions to enhance visitor retention and value creation [5] Group 3: Future Directions - To elevate industrial tourism, Beijing must leverage its existing resources and encourage more industrial enterprises to open their doors to the public [4][5] - The development of diverse tourism routes, such as the Old Industry Revival Tour and Advanced Manufacturing Experience Tour, is essential for creating a comprehensive industrial tourism experience [5] - The article suggests that industrial tourism can significantly contribute to the city's cultural identity and economic vitality, driving high-quality development in Beijing [5]

Core Viewpoint - The Ministry of Industry and Information Technology (MIIT) has initiated the first nationwide survey of industrial cultural resources to establish a comprehensive database and dynamic management mechanism for these resources [1] Group 1: Survey Categories - The survey will cover five main categories of industrial cultural resources: 1. **Industrial Heritage**: Focused on sites over 30 years old with significant historical, technological, social, and artistic value, such as the Copper Green Mountain Ancient Copper Mine and the Kailuan Tangshan Mine [1] 2. **Industrial Themed Exhibition Venues**: Includes industrial museums and exhibition halls, for example, the Shenyang Industrial Museum and the China Nuclear Industry Science and Technology Museum [1] 3. **Industrial Tourism Destinations**: Such as the Jiangnan Shipbuilding Industrial Tourism Base and the Xiaomi Automobile Factory [1] 4. **Industrial Versions**: Pertaining to various resources that carry the marks of Chinese industrial civilization, including published materials and industrial blueprints [1] 5. **Industrial Cultural Resource Clusters**: Encompasses industrial cultural districts, industrial cultural parks, and cultural creative parks, such as the Jingdezhen Taoxichuan Cultural and Creative Street and Shougang Park [1]

Core Viewpoint - The article discusses the rise of "industrial tourism" as a new trend in the tourism industry, highlighting its appeal to urban workers seeking unique experiences and the potential for significant market growth in this sector [7][10][80]. Summary by Sections Industrial Tourism Emergence - Industrial tourism is gaining popularity as a new form of indoor tourism, especially among working individuals who seek to escape their routine [8][10]. - The concept has evolved from traditional factory tours to more engaging experiences that include hands-on activities and product sampling [16][18]. Attractions and Experiences - Modern industrial tours offer interactive experiences, such as participating in production processes and enjoying complimentary products, making them more appealing [22][28][32]. - Examples include the螺霸王螺蛳粉 factory, where visitors can enjoy a meal after the tour, and元气森林 factory, which provides free drinks and product samples [22][32]. Market Potential - The industrial tourism market is currently valued at approximately 100 billion yuan, with a projected compound annual growth rate of 18% to 22% over the next few years [84][110]. - Major cities like Beijing and Shanghai are actively developing industrial tourism, indicating a growing interest and investment in this sector [85][86]. Visitor Demographics and Motivations - The target audience for industrial tourism includes not only families and children but also adults seeking unique experiences and a sense of participation in the production process [40][52]. - Visitors are drawn to the hands-on experiences and the opportunity to learn about industrial processes, which contrasts with traditional tourism [62][70]. Future Outlook - The article suggests that as industrial tourism continues to grow, more factories will likely adopt this model, creating a competitive landscape [86][112]. - The potential for industrial tourism in China is significant, with current participation rates being low compared to global standards, indicating room for growth [111][112].

Group 1 - The core viewpoint emphasizes the integration of cultural tourism with various industries in Sichuan, aiming for a comprehensive development strategy that enhances both sectors [1][3][7] - Sichuan's cultural tourism market is evolving, facing challenges in both demand and supply, necessitating a broader approach that includes elements like commerce, health, and education [3][6] - The provincial government is promoting a dual approach of "cultural tourism + various industries" and "various industries + cultural tourism" to create a more diversified and collaborative development path [7][8] Group 2 - Leshan city has successfully combined its culinary offerings with tourism, achieving a restaurant revenue of 11.189 billion and welcoming over 100 million visitors in 2024 [2] - Yibin has established 60 educational tourism bases, attracting over 700,000 visitors and generating more than 40 million in revenue in 2024 [6] - The integration of cultural tourism with the liquor industry in Luzhou has led to the development of a comprehensive liquor industry park, enhancing the cultural tourism experience [8][9] Group 3 - The city of Ziyang aims to enhance its tourism appeal by integrating existing resources and creating new attractions, such as the digital display center for Anju Stone Carvings [5][6] - The establishment of a management system for outdoor sports in the Hailuo Valley reflects the growing trend of combining outdoor activities with tourism [9] - The ongoing reforms in the management of the Giant Panda National Park are expected to streamline operations and create new opportunities for cultural tourism development [9]

Group 1 - The article discusses the rise of "industrial tourism" as a new trend in the tourism industry, particularly appealing to working individuals seeking leisure activities during their limited free time [1][35][56] - Industrial tourism is characterized by factory visits that offer interactive experiences, allowing visitors to engage with production processes and take home products, making it more attractive than traditional factory tours [4][20][34] - The market for industrial tourism is currently valued at approximately 100 billion yuan, with a projected compound annual growth rate of 18% to 22% over the next few years, indicating significant growth potential [37][52] Group 2 - Notable examples of successful industrial tourism include the Luosifen factory in Guangxi, which offers affordable tickets that include a meal, and the Yuanqi Forest factory, which provides free drinks and interactive experiences [6][11][13] - The article highlights the increasing popularity of factory tours among consumers, with events like Xiaomi's factory tour receiving overwhelming interest, showcasing the demand for such experiences [40][43] - The article also mentions that industrial tourism is part of a broader category known as "industrial science popularization tourism," which includes agricultural and technology museum tourism, with industrial tourism currently having the fastest growth rate among these categories [36][37]

Core Viewpoint - China's economy has demonstrated remarkable resilience and exceeded expectations in growth during the first half of the year, prompting several foreign media outlets to revise their forecasts positively [2][3]. Group 1: Economic Resilience and Growth - Despite external pressures and internal challenges, China's economy showcases strong vitality and resilience, driven by a balanced relationship between total supply and demand [3]. - The country is transitioning from a large-scale manufacturing center to a global innovation hub, with new supply emerging from original innovations and iterative upgrades [4][5]. - The total number of consumer goods in China has surpassed 200 million, with over 8.09 million new varieties added in the first four months of the year, reflecting a 40.4% year-on-year increase [4]. Group 2: Consumer Demand and Quality Supply - There is a shift in consumer expectations from mere availability to quality, leading to diverse and multi-layered demand that drives industrial upgrades [5][6]. - New consumer demands are creating new market opportunities, such as the rise of the health industry and low-altitude economy, which are projected to be trillion-dollar industries [6][7]. - The contribution of domestic demand to economic growth reached 68.8% in the first half of the year, with final consumption expenditure contributing 52%, establishing domestic demand as the main driver of economic growth [7][8]. Group 3: National Economic Circulation - The national economic cycle is becoming more efficient, with a focus on enhancing domestic circulation and deepening supply-side structural reforms [9][10]. - The dual empowerment of new supply and new demand is driving continuous improvements in the quality and efficiency of the supply system, leading to significant economic growth [10][11]. - The synergy between high-quality supply and high-quality demand is strengthening the foundation of China's economy, creating a modern economic landscape characterized by resilience and potential [11].