平安添盈·臻享家医
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重新定义“好保险”:从“赔付”到“陪伴”,平安如何破解国人三大焦虑?
Sou Hu Cai Jing· 2025-04-23 09:39
Core Viewpoint - The insurance industry in China is undergoing a structural shift in risk management needs, moving beyond mere economic compensation to a model that integrates high-quality health, medical, and elderly care services, reflecting the demands of an aging society and the Healthy China strategy [1][10]. Group 1: Industry Trends - The Chinese government has issued the "New National Ten Articles" to guide the insurance industry's transformation towards high-quality development, emphasizing the integration of insurance with elderly care and health management services [1][10]. - The insurance payout expenditure in China has tripled from 2013 to 2023, indicating a maturation of the "compensation era" and a readiness for the next phase of insurance development [5][10]. Group 2: Company Initiatives - Ping An Insurance has launched the "Tianping An" insurance + service solution, which aims to provide a comprehensive experience that is "worry-free, time-saving, and cost-effective" through six product service series [2][10]. - The "Tianping An" initiative is designed to meet the evolving needs of customers throughout their life cycle, integrating insurance with essential services in health, medical care, and elderly support [10][12]. Group 3: Customer Needs and Pain Points - Current health management faces multiple challenges, including a lack of systematic long-term planning, insufficient early screening, and a fragmented healthcare information system [7][8]. - In the medical field, issues such as resource allocation imbalances, high treatment costs for major diseases, and inadequate user-friendly designs for elderly medical devices are prevalent [8][9]. - The elderly care sector is characterized by mismatched supply and demand, economic vulnerabilities among the elderly, and a lack of standardized service systems [9][10]. Group 4: Future Directions - The shift from the "compensation era" to the "accompaniment era" in insurance reflects a deeper understanding of customer needs, emphasizing the importance of integrating services with insurance products [5][10]. - The "Tianping An" initiative is seen as a significant step towards meeting the public's demand for improved quality of life, aligning with the evolving expectations of insurance services [12][16].