Core Viewpoint - Xiaomi's diversified strategy is supporting resilient growth, with significant contributions from its automotive and IoT businesses, despite a decline in smartphone revenue [4][10]. Financial Performance - In Q2 2025, Xiaomi's revenue grew by 30.5% year-over-year, with the smartphone business accounting for less than half of total revenue [4]. - The IoT business achieved a record revenue of 38.7 billion yuan, marking a 44.7% year-over-year increase, driven by the expansion of offline stores [8]. - Smartphone revenue declined by 2% year-over-year, with a 2.7% drop in average selling price (ASP) [10]. Product and Market Strategy - Xiaomi's smartphone shipments have seen eight consecutive quarters of year-over-year growth, although revenue was offset by ASP declines [9]. - The launch of the YU7 electric SUV exceeded expectations with over 240,000 orders in 18 hours, indicating strong demand for Xiaomi's automotive offerings [15]. - Xiaomi plans to open 1,000 new direct stores annually to enhance channel control and operational efficiency [8]. Innovation and R&D - Xiaomi's first self-developed 3nm flagship chip, XRING O1, has been officially released, showcasing its commitment to long-term innovation and breakthroughs in the high-end market [9][15]. - The company is expected to invest 30 billion yuan in R&D by 2025, with approximately 25% allocated to AI [15]. Strategic Insights - The integration of smartphones, electric vehicles, and AIoT is central to Xiaomi's strategy, creating a connected ecosystem that enhances user engagement and drives IoT hardware sales [11]. - Xiaomi's electric vehicle business is projected to achieve quarterly or monthly profitability by late 2025, although full profitability will take longer due to significant initial investments [15].

Performance Forecast - The company expects a revenue of 556.6148 million yuan for the current reporting period, representing a growth of 43.73% compared to the same period last year [1] - The net profit attributable to shareholders is projected to be a loss of 160 million yuan, a decrease of 26.23% from the previous year [1] - The net profit after deducting non-recurring gains and losses is expected to be a loss of 131.9333 million yuan, down 25.44% year-on-year [1] - The basic earnings per share is anticipated to be a loss of 0.6493 yuan, reflecting a decline of 26.22% compared to the same period last year [1] Reasons for Performance Changes - The decline in net profit is primarily due to the company's efforts to improve its operational situation by expanding into non-mobile precision component sectors such as drones, smart home devices, smart wearables, and tablets [1] - The expansion into these new business areas has led to an increase in order volume and revenue; however, the production ramp-up phase has resulted in higher material consumption and debugging costs, negatively impacting short-term profits [1] - The company is focused on stabilizing operations and improving process indicators, aiming to shorten the ramp-up period and maximize economic benefits [1]