Core Viewpoint - The Mianzhu New Year Painting Festival, a cultural event celebrating traditional Chinese art, has become a significant attraction for both local and international tourists, showcasing the integration of heritage and modernity in cultural tourism [1][2]. Group 1: Festival Overview - The 25th Mianzhu New Year Painting Festival features over 100 online and offline activities, promoting cultural tourism and inviting visitors to experience the blend of intangible cultural heritage and festive traditions [1][2]. - The festival has become a cultural staple for locals, starting from the 23rd day of the twelfth lunar month, with a grand parade featuring 32 groups and over 1,400 performers [2]. Group 2: Economic Impact - The Mianzhu New Year Painting industry generated over 37 million yuan in output value by the end of last year, with more than 40 workshops and over 1,500 practitioners involved [2]. - The festival attracts over 12 million visitors, contributing significantly to the local economy and tourism sector [2]. Group 3: Cultural Significance - Mianzhu woodblock painting, recognized as one of China's four major New Year paintings, was included in the national intangible cultural heritage list in 2006, showcasing its historical and artistic importance [3]. - The festival promotes the transmission and innovation of traditional crafts, with artists developing modern products like ceramic fridge magnets and 3D coffee art, appealing to younger audiences [3][4]. Group 4: Technological Integration - The use of creative design and digital technology enhances the traditional art form, with interactive exhibits allowing visitors to engage with the artwork in innovative ways [4]. - The integration of 3D technology in the Mianzhu New Year Painting Museum provides an immersive experience, revitalizing traditional culture through modern means [4]. Group 5: Future Prospects - Mianzhu is committed to preserving cultural roots while stimulating innovation, ensuring that ancient art forms are integrated into contemporary life [5].

自贡灯会光影绚烂，成都大庙会人头攒动，阆中古城年俗焕新，西岭雪山冰雪欢畅，甘孜阳光滋养身心……行走 其间，便能看见这片土地最鲜活的模样。2月9日至12日，2026年"万千气象看四川"大型主题采访活动报道组兵分 三路，深入省内11个市州32个点位，在行走中感受大地的蓬勃活力，在体察中读懂绵延的独特魅力，在观察中看 见奔涌的强劲动力，在探寻中发现无尽的发展潜力。 1 57 114 (25 7 1 2 29 这场跨越千里的行走，一步一景，一景一味，汇成属于新时代四川的万千气象。 人都聚拢来，自然有了活力 临近春节的四川街头，最打动人的，是随处可见的热闹和藏在烟火里的活力。 □四川日报全媒体记者 肖姗姗 "老手艺不能关在作坊里，要走到街上、走进生活，才能一直传下去。"绵竹年画村的年画工坊里，绵竹木版年画 德阳市级非遗代表性传承人陈刚，正带着孩子们拓印年画。民俗巡游现场，1400余名表演者把《迎春图》里的"报 春""打春""游春"搬上街头，"老鼠嫁女""骑车仕女"等经典年画场景生动再现，童真与匠心碰撞出最地道的中国 年。 资阳三贤文化广场上，上千名市民齐聚一堂写福字、送福字。一张张红底福字拼组成巨型福纹，那是他们对新年 ...

Group 1 - The event "Thousands of Sceneries in Sichuan" highlights the integration of traditional culture with modern life, showcasing new consumer experiences during the Spring Festival [1] - The 25th Mianzhu New Year Painting Festival features over 1,400 performers, emphasizing the cultural significance of Mianzhu woodblock paintings, a national intangible cultural heritage [2] - Mianzhu woodblock paintings, known for their vibrant colors and traditional craftsmanship, are evolving with new designs and cross-industry collaborations, such as cartoon-style "cute paintings" and themed merchandise [2] Group 2 - The Sanxingdui Museum reported over 200 million yuan in sales of cultural and creative products in the past year, reflecting a growing trend of visitors wanting to take home unique items [3] - The museum offers over 2,000 creative products with an annual update rate exceeding 30%, indicating a dynamic approach to product development [3] - The "Jiujing" plush bird, inspired by the museum's artifacts, has diversified into multiple color variations based on visitor feedback, showcasing the trend towards "IP" (intellectual property) development in cultural products [3] Group 3 - The renovation of the historic Black Tower Street in Guanghan aims to preserve its traditional atmosphere while enhancing its functionality with diverse business offerings [4] - The area has seen the completion of renovations on 119 historical buildings, creating a vibrant space for dining, coffee, and cultural experiences [4] - Plans for a tourism route connecting local attractions aim to increase visitor engagement and extend their stay in the region [4] Group 4 - The lively parade in Mianzhu transforms the streets into a dynamic gallery of traditional art, with performances based on century-old cultural themes [5] - The cultural activities have contributed to a significant economic impact, with the Mianzhu New Year painting and related creative industries generating over 37 million yuan in output by 2025 [5] - Local experiences, such as coffee and storytelling related to New Year paintings, provide visitors with immersive cultural interactions [5]

对于中国人来说，春节可谓是一年中最重要的节日，是旧与新的交汇点。春节期间的各类文化活动，寄托了 人们的美好愿望，鼓励人们告别往年不如意，迎接来年新希望。 今天，我们走近与春节密切相关的剪纸、年画、灯彩、冰雪雕等几类非遗项目，看它们的传承人如何在作品 中寄情表意，感悟春节韵味的厚重绵长。 秦淮灯彩传承人陈柏华 扎灯结彩迎春来 周艺珣 绘 又到一年春节时。 【勇做新时代的奋斗者】 光明日报记者 杨桐彤 春节将至，江苏南京秦淮河畔处处张灯结彩。国家级非物质文化遗产代表性项目灯彩（秦淮灯彩）国家级代 表性传承人陈柏华，也到了一年中最忙的时候。 工作室里，铁丝轻响。他手持钳子，拧紧一处接口，退后两步端详片刻，又走近微调。直到花灯骨架定形， 才满意点点头。随后，他又拿起布料，准备裱糊。 扎花灯，是中华民族迎接新年的传统习俗之一。一两个月前，陈柏华便开始思考，做不一样的马造型花灯。 关于马灯，他此前做过不少，《马上发财》《八骏马》《红马》……"马灯多用大红、金黄等鲜艳颜色，我能 否突破传统，换一种表达方式？"陈柏华把目光投向了黑色，"何不来一次'反其道而行'？" 起初，陈柏华心里并没有底。黑色少见于节庆灯彩，但他想试试，灯 ...

刘钟萍在制作佛山木版年画。 受访者供图 以四川绵竹年画为设计元素制作的文创产品。 四川绵竹年画博物馆供图 游客在天津杨柳青古镇感受年画艺术。 田 建摄 或形象直观，或造型夸张，或简洁传神……一张张风格各异、内容多样的年画，承载着祈福纳祥的愿 景，表达着人们的美好向往与追求。如今的年画早已突破了一幅画的范畴：有的年画提供可步入、可触 摸的新体验；有的年画跨界"出圈"，成为潮流文创；还有的年画存入云端，实现数字化传承……科技与 创意助力古老年画绘出"向新力"，也为其他非遗项目传承发展积累可供借鉴的经验。 ——编 者 新体验 在杨柳青古镇，步入"流动的年画" 本报记者 李家鼎 行走在天津西青区杨柳青古镇，熙熙攘攘，灯影婆娑，游客步入了一幅"流动的年画"。 一名少年在人群中穿梭，逢人便问："您可看到一个身着红衫的姑娘？她叫白俊英。" 白俊英是谁？正是杨柳青木版年画传说故事中的经典角色。不久前，一场名为《寻找白俊英》的沉浸式 实景戏剧在杨柳青古镇上演。游客跟随"少年安雪"穿梭于戏台、街角、画坊之间，在互动中揭开国家级 非物质文化遗产代表性项目杨柳青木版年画背后的故事。 如何让游客入画不出戏？青砖黛瓦为景，流光溢彩作画， ...