Core Insights - The article highlights the launch of two innovative projects by Zhujiang Industrial Group's subsidiary, Zhujiang Commercial Management, including the first self-operated community dining brand "Happiness Hou'an Noodles" and the first ecological office space "Xingdong Space" in Guangzhou [1][3] Group 1: Project Launches - "Happiness Hou'an Noodles" is the first dining project in Guangzhou to introduce Hainan's intangible cultural heritage, allowing local residents to experience Hainan flavors [3][4] - "Xingdong Space" is designed as the first super-grade office building in Yuexiu District, integrating "sports + social + culture" to revitalize high-end office spaces [3][9] Group 2: Cultural and Community Impact - The opening of "Happiness Hou'an Noodles" brings a centuries-old culinary tradition from Hainan to Guangzhou, enhancing the cultural richness of the community [4][6] - The project effectively utilizes idle community spaces, providing a market platform for Hainan's intangible cultural heritage while injecting vitality into the local community [8][13] Group 3: Business Strategy and Future Plans - Zhujiang Commercial Management is transitioning from traditional property leasing to self-operated brand management, aiming for a win-win path of asset appreciation and customer satisfaction [3][13] - Plans are in place to open 2-3 additional branches of "Happiness Hou'an Noodles" in key business districts and communities within the year, establishing it as a model for community commercial services [8][14] Group 4: Health and Wellness Integration - "Xingdong Space" promotes a "healthy office" concept by integrating weight management and office environments, utilizing smart measurement devices and diverse exercise equipment [11][9] - The space covers nearly 2,000 square meters and aims to enhance the utilization rate of idle areas in office buildings by 40% [9][11] Group 5: Overall Ecosystem Development - Zhujiang Commercial Management is actively revitalizing existing assets through a "Happiness+" framework, creating a comprehensive ecosystem that spans both community and business [13][14] - The integration of new business formats, such as Western restaurants and boutique cafes, is expected to further enhance urban space value [14]