劣币驱逐良币的现象正在养老市场上演。 一方面，打着"以房养老""养老补贴"幌子的养老诈骗案频发；另一方面，真正的"以房养老"产品举步维艰。这 是当前养老金融市场之怪现状。 券商中国记者在调研采访中了解到，信托版"以房养老"首单之后遭遇复制难、推广难，推出逾10年的保险 版"以房养老"迄今也不足300单。 住房资产是民众重要的财富组成部分，也是提升老年人生活质量的关键资源。通过机制完善的金融工具推 进"以房养老"，对于盘活万亿级存量住房资产、丰富养老资金来源、激发市场活力均意义深远，但任重道远。 信托版"以房养老"："首单"之后复制难 又如，在上海，年近80岁的李女士膝下无子女，晚年日常生活主要依靠侄子照料。李女士名下仅有一套处于出 租状态的房产，如何在保障自身晚年生活无虞的同时，将房产妥善传承给侄子，成为李女士亟待解决的难题。 通过设立不动产信托，李女士的多重需求得到了系统性解决。 不过，不动产信托首单落地后，普遍遭遇"推广难题"。据券商中国记者了解，不动产信托登记虽然解决了不动 产作为信托财产的独立性问题，实现了"非交易过户"，但在实际操作中按照"交易过户"来执行，导致重复征税 且税负较重。同时，不动产装入 ...

Core Viewpoint - The article emphasizes the urgent need to address the challenges posed by an aging population, highlighting the importance of developing a robust pension finance system to support elderly care and financial security for future generations [1][2]. Group 1: Challenges Faced by the 70s and 80s Generations - The 70s and 80s generations are experiencing dual pressures from supporting their elderly parents while managing their own family financial burdens, often leading to increased economic and emotional stress [4]. - Many in this demographic face insufficient savings for retirement, with high housing costs consuming over 50% of their income, limiting their ability to save for elderly care [5]. - The reliance on children for support is diminishing due to the one-child policy and increasing economic pressures on the younger generation, exacerbating the long-term care risk for the elderly [5]. Group 2: Recommendations for Improving Pension Preparedness - There is a need to enhance personal savings awareness and action, particularly during the critical 40-50 age range, by participating in the "three pillars of pension" system [5]. - Families should optimize their financial structures to avoid excessive debt and incorporate retirement savings into their budgets [5]. - Health management should be prioritized to mitigate future medical expenses, emphasizing the importance of regular health check-ups and insurance [5]. Group 3: Enhancing Acceptance of Pension Financial Products - Strengthening policy guidance and incentive mechanisms is crucial for increasing participation in pension financial products, including tax benefits and subsidies for low-income groups [6]. - Financial institutions should tailor pension products to meet the specific needs of the 70s and 80s generations, offering diverse options that align with their financial situations and risk preferences [8]. Group 4: Demand and Misconceptions Regarding Pension Financial Products - Families primarily seek safety and stability in pension financial products, preferring low-risk options that ensure the security of their retirement funds [9]. - There are common misconceptions, such as neglecting personal needs and risk tolerance, leading to unsuitable product choices [10][11]. - A tendency to pursue high returns without understanding associated risks can result in poor investment decisions [12]. Group 5: Innovations in Pension Financial Products - The "reverse mortgage" model, allowing seniors to leverage their home equity for retirement income, is gaining traction but faces acceptance challenges due to traditional views on inheritance [18][20]. - The valuation of properties for reverse mortgages can be contentious, with both parties often at odds over property worth [21]. - Regulatory frameworks and public trust are essential for the successful implementation of reverse mortgage products, which currently face legal and operational hurdles in China [22][24]. Group 6: International Insights and Best Practices - Successful international models of reverse mortgages highlight the importance of government involvement and legal protections to foster market confidence [23]. - Public acceptance and understanding of reverse mortgage products are critical for their success, necessitating effective communication and education strategies [25]. - A mature industry ecosystem involving finance, real estate, and elder care services is vital for the sustainable development of reverse mortgage products [26].