Core Viewpoint - The "2025 National Light Industry Fifth Internet Marketing Skills Competition Finals" was inaugurated in Handan, Hebei Province, emphasizing the importance of skilled talent in the light industry and promoting the integration of digital economy with traditional industries [2][7][19]. Group 1: Event Overview - The competition is co-hosted by the China Light Industry Federation and other organizations, featuring over 400 participants from 19 regions [2][4]. - The theme of the event is "Digital Empowerment, Cloud Dream Building," highlighting the role of digital tools in marketing [2]. Group 2: Local Economic Impact - Handan has implemented initiatives to integrate internet marketing with traditional industries, achieving sales of 306 million yuan and training 350,000 hosts [7]. - The competition aims to enhance the local economy and promote the development of the internet marketing industry [7][19]. Group 3: Skills Development and Talent Pool - The competition serves as a platform for selecting digital marketing talent and promoting industry-education integration [19]. - The event has seen a significant increase in participation, with 30,000 participants since its inception, and 281 finalists in the national competition, showcasing a trend towards younger and more educated participants [20]. Group 4: Competition Structure and Innovation - This year's competition includes new practical modules such as generative AI technology and marketing plan design, aimed at assessing participants' professional skills and innovation [9]. - The competition has evolved to include various categories, reflecting the growing importance of internet marketing in the light industry [9][19].

Core Viewpoint - The 2025 National Light Industry Internet Marketing Skills Competition aims to promote high-skilled talent and enhance the integration of digital economy with traditional industries, showcasing the importance of internet marketing in driving the growth of the light industry [2][4][6]. Group 1: Event Overview - The competition, themed "Digital Empowerment, Cloud Dream Building," features over 400 participants from 19 regions across China [2]. - The event is co-hosted by various organizations, including the China Light Industry Federation and local government bodies in Handan City, Hebei Province [2][4]. - The competition will run until October 25, 2025, and includes various practical modules to assess participants' skills and innovation capabilities [6][18]. Group 2: Economic Impact - Handan City has implemented initiatives to integrate internet marketing with traditional industries, achieving sales of 306 million yuan and training 350,000 online hosts [4]. - The competition serves as a platform for promoting local products and enhancing the economic interaction between the event and the local community [18]. Group 3: Talent Development - The competition addresses the growing talent gap in internet marketing, emphasizing the need for structured training and skill development [6]. - Previous competitions have seen significant participation growth, with the number of participants increasing from over 50,000 in the first event to 281 finalists in the current edition [17][18]. - The demographic of participants is notably younger, with 80% under 35 years old and over 85% holding higher education degrees, indicating a strong appeal of the internet marketing field to new talent [18].