Core Viewpoint - The "2025 National Light Industry Fifth Internet Marketing Skills Competition Finals" was inaugurated in Handan, Hebei Province, emphasizing the importance of skilled talent in the light industry and promoting the integration of digital economy with traditional industries [2][7][19]. Group 1: Event Overview - The competition is co-hosted by the China Light Industry Federation and other organizations, featuring over 400 participants from 19 regions [2][4]. - The theme of the event is "Digital Empowerment, Cloud Dream Building," highlighting the role of digital tools in marketing [2]. Group 2: Local Economic Impact - Handan has implemented initiatives to integrate internet marketing with traditional industries, achieving sales of 306 million yuan and training 350,000 hosts [7]. - The competition aims to enhance the local economy and promote the development of the internet marketing industry [7][19]. Group 3: Skills Development and Talent Pool - The competition serves as a platform for selecting digital marketing talent and promoting industry-education integration [19]. - The event has seen a significant increase in participation, with 30,000 participants since its inception, and 281 finalists in the national competition, showcasing a trend towards younger and more educated participants [20]. Group 4: Competition Structure and Innovation - This year's competition includes new practical modules such as generative AI technology and marketing plan design, aimed at assessing participants' professional skills and innovation [9]. - The competition has evolved to include various categories, reflecting the growing importance of internet marketing in the light industry [9][19].

消费日报网讯（记者 王薛淄）为深入贯彻落实习近平总书记关于技能人才工作的重要指示批示，大力弘扬新时代工匠精神，充分发挥高技能人才示范引领 作用，10月24日，由中国轻工业联合会、中国财贸轻纺烟草工会联合主办，中国轻工业职业能力评价中心、中国轻工企业投资发展协会承办，邯郸市教育 局、邯郸市总工会、共青团邯郸市委、临漳县人民政府联合承办的"2025年全国轻工第五届互联网营销师职业技能大赛总决赛"在河北省邯郸市临漳县开幕。 本届大赛以"数字赋能，云端筑梦"为主题，来自全国19个赛区的400余名选手、裁判和专家，共襄盛举。 受中国轻工业联合会党委书记、会长张崇和委托，中国轻工业联合会党委副书记徐祥楠宣布总决赛开幕。邯郸市委常委、市政府常务副市长李学军致欢迎 词，中国轻工业联合会副秘书长、党建人事部主任、中国轻工联轻工业职业能力评价中心主任杨曙光代表大赛组委会致辞。中国轻工企业投资发展协会理事 长赵爽主持开幕式。 李学军在欢迎辞中表示，近年来，邯郸市认真贯彻落实中央关于技能人才工作的精神，依托42个特色产业集群，大力实施"一县一特""一县一品""一品一 播"行动，推动互联网与传统产业深度融合，目前已累计实现销售额3.0 ...