Core Viewpoint - Beijing Urban Construction Group is intensifying its investment in the Fangshan district, with a new land bidding plan for the Guangyang City area, indicating a strategic push despite previous underperformance in the region [2][3]. Group 1: Land Acquisition and Development - Beijing Urban Construction Ruifeng Investment Development Co., Ltd. announced a bidding plan for a land parcel in Guangyang City, covering five plots with a total construction area of approximately 90,000 square meters and an estimated investment of 1.182 billion yuan [2][5]. - The Guangyang City land was quickly added to the supply list on October 17, with pre-application on the same day, and is set for auction on November 25 [2][3]. - The land includes residential, community service, and kindergarten facilities, with a starting price of 1.471 billion yuan and a starting floor price of 15,300 yuan per square meter [5]. Group 2: Changes in Land Use and Planning - The 0016 plot has undergone a change in designation from "other multifunctional land" to "Type II urban residential land," allowing for more flexible planning [6][10]. - The land supply documents encourage high-standard design under the "good housing" criteria, which may include features like elevated first floors and open balconies, marking a significant shift in the local housing market [12][19]. Group 3: Market Impact and Competition - The introduction of the Guangyang City project is expected to impact existing properties in the area, particularly the nearby Hezhizhu and Yizhi projects, which lack certain desirable features [20][21]. - The project is anticipated to set a new standard for housing in Fangshan, potentially affecting the sales of current listings and second-hand properties [20][21]. Group 4: Historical Performance of Beijing Urban Construction - Over the past four years, Beijing Urban Construction has acquired multiple plots in Fangshan, but progress has been slow, with significant delays and low sales performance in existing projects [21][24][27][29]. - The Hezhizhu project has a land price coverage rate of 141%, while the Yizhi project has a dismal sales rate of only 12.88% [24][27].