Core Viewpoint - The analysis from the China National Textile and Apparel Council indicates that the overall export of household textiles from China remained stable in the first half of 2025, with a total export value of $16.03 billion, showing no year-on-year change. The second half of the year is expected to see a more stable global trade environment due to the temporary halt of global tariffs by the Trump administration, while the ongoing China-U.S. tariff conflict will drive Chinese textile companies to restructure their global trade and investment strategies [1]. Export Performance - Major household textile products include bedding, carpets, bath textiles, curtains, towels, and tablecloths. In the first half of the year, exports of most products remained stable, with bedding exports at $6.96 billion (up 0.2%), carpets at $2.15 billion (up 1.2%), bath textiles at $1.58 billion (down 2.2%), curtains at $1.54 billion (up 2.9%), and blankets at $1.58 billion (up 0.3%). However, towel exports fell to $889 million (down 8.8%) and tablecloth exports dropped to $370 million (down 8.9%) [2]. Market Distribution - The top five export markets for Chinese household textiles are the U.S., EU, ASEAN, Japan, and Australia. From January to June, exports to the U.S. totaled $4.79 billion (down 5.9%), accounting for 29.9% of total exports. Exports to the EU increased to $2.21 billion (up 9.9%), while exports to ASEAN decreased to $1.56 billion (down 19.4%). Exports to Japan and Australia also saw declines [3]. Regional Performance - The top five regions for household textile exports from China are Zhejiang, Jiangsu, Shandong, Guangdong, and Shanghai. In the first half of the year, Zhejiang's exports reached $5.54 billion (up 6.4%), while Jiangsu's exports fell to $3.33 billion (down 2.8%). Notably, Xinjiang and Guangxi saw significant increases in exports, with growth rates of 39.6% and 23.1%, respectively [4]. U.S. Market Share Trends - In the first five months, U.S. imports of household textiles totaled $6.76 billion (down 0.9%), with imports from China decreasing by 9.2%, resulting in a market share of 37.6% (down 3.5 percentage points). Conversely, imports from India and Pakistan increased, capturing 27.3% and 10.4% of the market, respectively. In the EU, imports from China grew by 22.8%, increasing its market share to 35.4% [5]. Future Outlook - The U.S. government's unilateral tariff measures have hindered exports to the U.S., with a significant decline observed in April and May, although the drop narrowed in June. The share of the U.S. market in China's household textile exports decreased from 33% in 2024 to 29.9% in the first half of 2025. The industry is expected to remain under pressure in the second half, necessitating proactive measures from companies [6].

Core Insights - China's home textile exports reached $7.62 billion in Q1, a year-on-year increase of 3.4%, accounting for 11.5% of the total textile and apparel exports, outperforming the overall industry growth rate of 1% by 2.4 percentage points [1] Product Segmentation - Key products in home textile exports include bedding, carpets, bath textiles, curtains, towels, and tablecloths. In Q1, bedding exports were $3.35 billion, up 4.7%; carpets at $1.05 billion, up 5.2%; bath textiles at $760 million, up 0.7%; curtains at $730 million, up 8.9%; bedspreads at $710 million, up 1.9%; towels at $440 million, down 4.3%; tablecloths at $160 million, down 9.6%; and other products at $410 million, up 1.6% [2] Market Performance - The top five markets for China's home textile exports are the United States, EU, ASEAN, Japan, and Australia. In Q1, exports to the US were $2.45 billion, up 7.7%, accounting for 32.1% of total home textile exports. Exports to the EU were $980 million, up 11.8%, accounting for 12.8%. Exports to ASEAN were $720 million, down 25.3%, accounting for 9.5%. Exports to Japan were $560 million, down 2.2%, accounting for 7.3%. Exports to Australia were $260 million, down 10.9%, accounting for 3.4% [3] Regional Performance - The leading regions for home textile exports are Zhejiang, Jiangsu, Shandong, Guangdong, and Shanghai. In Q1, Zhejiang's exports were $2.6 billion, up 12.3%; Jiangsu's exports were $1.61 billion, up 3.9%; Shandong's exports were $990 million, down 3.2%; Guangdong's exports decreased by 14%; and Shanghai's exports increased by 10.9%. Notably, Xinjiang saw a growth of 27.3%, while Guangxi surged by 72.4% [4] International Market Share - In Q1, US imports of home textiles reached $4.16 billion, up 4.1%. Imports from China were $1.71 billion, up 2.8%, accounting for 41.1%, a decrease of 0.5 percentage points. The EU imported $1.78 billion, up 24.8%, with imports from China at $670 million, up 35%, accounting for 37.3%, an increase of 3.2 percentage points. Japan's imports were $680 million, up 3%, with imports from China at $490 million, up 2.5%, accounting for 71.3%, a slight decrease of 0.3 percentage points [5] Trend Outlook - The US remains the largest single market for China's home textile exports, accounting for over 30%. A recent agreement between China and the US to reduce tariffs from 145% to 30% for 90 days is expected to stabilize export orders and lower costs in the short term. However, long-term structural trade issues and strategic competition will remain core challenges. Companies are encouraged to pursue industrial upgrades, diversify markets, enhance product value through technological innovation, and strengthen supply chain management to reduce reliance on single markets [6]