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多元“夜经济”激活消费新动力
Bei Jing Wan Bao· 2025-10-06 05:50
鳞次栉比的商铺摆满了各种特色商品,空气中米酥的甜香和豆花的热气撩动着来往游客的味蕾……国庆 中秋假期的重庆市永川区松溉古镇,在夜幕降临后依旧延续着白日的热闹。 这个"十一"长假,夜骑、夜食、夜购、夜游等夜间文旅消费业态成为许多游客的选择,由此带动的"夜 经济"正不断激活中国假日消费的新动力。 商务部发布的《城市居民消费习惯调查报告》显示,约60%的国内居民消费发生在夜间。 在甘肃兰州,游客们登上"夜游黄河"游船,沿航线欣赏两岸都市夜景;在山城重庆,众多游客聚集在夜 间美食街区,品尝着热乎的火锅与清爽的奶茶饮品;在上海徐汇区,西岸大剧院外墙上的建筑投影秀, 引得游客纷纷用手机记录美景…… 重庆永川松溉古镇运营方相关负责人介绍,国庆假期已过半,古镇前3天的接待游客已达5.5万人次,与 去年同期相比增长超10%,其中选择夜游的游客同样占据了大部分。 从夜市到夜间经济商圈、夜间文旅消费集聚区,中国"夜经济"正不断向产业化、专业化和品质化的方向 升级。 记者在全国热门网红景点重庆洪崖洞看到,吊脚楼群辉煌的灯火与嘉陵江的夜色交相辉映;毗邻洪崖洞 的千厮门大桥夜市人头攒动,小吃与沿江美景让这里成为新晋热门景点;以"家国共庆 ...
光影为媒 点亮上海繁荣信心 第二届上海国际光影节下月起举办 力争带动消费超42亿元
Jie Fang Ri Bao· 2025-08-26 01:47
Core Insights - The second Shanghai International Light Festival aims to attract 17.5 million participants and generate over 4.2 billion yuan in consumption from September 19 to October 18 [1] - The festival will feature a main venue in the Xuhui Riverside area and 16 sub-venues, with the theme "Light Up Shanghai" to showcase urban vitality and culture [1][2] Event Highlights - The opening ceremony will include a lighting ceremony with international representatives observing the latest achievements in light art and technology [2] - Various sub-venues will feature upgraded light installations and performances, including immersive modern dance shows and enhanced water features [3][4] Community Engagement - The festival will introduce six community-focused activities, including light shows and landmark lighting events, to encourage public participation [4] - A "Panorama Light Map 2.0" will be launched to help visitors explore light installations and night scenery across the city [4] Economic Impact - The first festival attracted over 16.2 million visitors and generated more than 3.8 billion yuan in consumption, becoming the largest public light art event in China [5] - The second festival is expected to stimulate various sectors, including tourism and commerce, through innovative "light + consumption" scenarios [5][6] Collaborative Initiatives - Over 20 major commercial districts will collaborate with the festival to create "light markets" and promotional activities with brands like Lululemon and L'Oréal [6] - Partnerships with travel companies will offer themed tours and experiences, enhancing the festival's appeal to both locals and tourists [6] Global Contributions - The festival will invite global artists and creators to contribute ideas, potentially leading to permanent light art installations in key urban areas [6]