一个不足300万人口的海滨小城，占地面积和经济规模也在山东省各地级市中排名比较靠后，这些在文旅投资人常规判断中的重要指标用在日照身上却仿 佛失效了。 今年，全国第六座、北方第一家开元森泊度假乐园在日照开业；海昌海洋公园2021年卖掉了在青岛的项目，这几年却在日照不断追加投资；就连日照当地 的企业，也纷纷把做绿茶、体育等当地特色产业赚到的钱砸到了文旅上，茶文化旅游节、渔民节等不断做着"旅游+百业"的文章。 这里有海浪与火箭齐飞，茶园共星空一色，渔村和美术馆共生。日照这座小城正在用诗意与浪漫重新定义滨海度假，用适合自己的方式书写独特的文旅发 展篇章。 引市场活水，激起新消费浪潮 今年5月，日照开元森泊度假乐园正式开业，作为北方第一座开元森泊乐园，俨然成了北方亲子家庭的"新宠"。这个总建筑面积13.5万平方米的乐园，包 含室内外水乐园和海岛集市广场，开业以来就吸引游客超22万人次，收入达7000万元。更值得一提的是，乐园配套的442间客房在整个暑期入住率稳定在 85%以上，不少从北京、河北、河南来的家庭专门为此而来。 今年以来，各类市场团体和组织已经在日照进行了30余场演出，吸引超过1500万游客，让日照的海滩变成 ...

Core Viewpoint - Wuhan is experiencing a significant boost in cultural tourism, positioning itself as a world-renowned cultural tourism destination through the integration of traditional and modern elements [1][6]. Group 1: Cultural and Tourism Development - Wuhan has a rich cultural heritage with a history of 3,500 years, which serves as the foundation for its cultural tourism development [2]. - The city is constructing a cultural identity system to revitalize its historical culture through innovative expressions [2]. - Major cultural projects are being accelerated, including the "One Bridge, Two Mountains" world-class scenic area, which integrates resources like the Yellow Crane Tower and the Zhiyin Cultural Tourism Area [2][3]. Group 2: Economic Impact and Consumer Engagement - The "performance + cultural tourism" model in Wuhan has led to a significant increase in the number of performances, with over 11,000 commercial performances in the first quarter, a 14% year-on-year increase [3]. - The combination of various economic activities, such as flower viewing, sports events, and exhibitions, has created a "flow matrix" that boosts tourism consumption [3][4]. - During a recent concert, hotel occupancy rates near the venue increased by 31.1% year-on-year, demonstrating the positive impact of events on local businesses [3]. Group 3: Global Marketing and International Appeal - Wuhan is enhancing its international appeal, with a 70% year-on-year increase in inbound tourism orders during the recent holiday period [5]. - The city is actively promoting itself internationally through cultural exchanges and tourism marketing in countries like Spain, Germany, and France [5]. - Social media exposure from international influencers visiting Wuhan has reached over 40 million, showcasing the city's attractions to a global audience [5]. Group 4: Innovative Cultural Products - The emergence of innovative cultural products, such as the "Hawk Dance Flowing Light" refrigerator magnets and "Garlic Bird" plush toys, has led to significant sales, exceeding 10 million yuan each [4]. - These products not only serve as souvenirs but also act as mobile carriers of Wuhan's culture, contributing to the city's cultural identity [4].