一个不足300万人口的海滨小城，占地面积和经济规模也在山东省各地级市中排名比较靠后，这些在文旅投资人常规判断中的重要指标用在日照身上却仿 佛失效了。 今年，全国第六座、北方第一家开元森泊度假乐园在日照开业；海昌海洋公园2021年卖掉了在青岛的项目，这几年却在日照不断追加投资；就连日照当地 的企业，也纷纷把做绿茶、体育等当地特色产业赚到的钱砸到了文旅上，茶文化旅游节、渔民节等不断做着"旅游+百业"的文章。 这里有海浪与火箭齐飞，茶园共星空一色，渔村和美术馆共生。日照这座小城正在用诗意与浪漫重新定义滨海度假，用适合自己的方式书写独特的文旅发 展篇章。 引市场活水，激起新消费浪潮 今年5月，日照开元森泊度假乐园正式开业，作为北方第一座开元森泊乐园，俨然成了北方亲子家庭的"新宠"。这个总建筑面积13.5万平方米的乐园，包 含室内外水乐园和海岛集市广场，开业以来就吸引游客超22万人次，收入达7000万元。更值得一提的是，乐园配套的442间客房在整个暑期入住率稳定在 85%以上，不少从北京、河北、河南来的家庭专门为此而来。 今年以来，各类市场团体和组织已经在日照进行了30余场演出，吸引超过1500万游客，让日照的海滩变成 ...

Group 1 - The core viewpoint of the articles highlights the significant growth in domestic tourism in China, with a projected 3.285 billion trips and a 20.6% year-on-year increase in the first half of 2025 [1] - The tourism economy experienced a strong performance driven by holiday travel during major festivals, leading to record highs in travel numbers, spending, and visitor satisfaction [3] - The inbound tourism sector saw unexpected growth due to expanded visa-free transit policies and improved tax refund measures, with Shanghai receiving 4.248 million inbound tourists, a 38.5% increase [5][7] Group 2 - Cultural experiences have played a crucial role in upgrading tourism consumption, with traditional local activities gaining popularity [9] - The film industry has also contributed to tourism, with box office revenues reaching 29.231 billion yuan and 641 million moviegoers, indicating a trend of traveling for film-related experiences [11] - Summer tourism activities are being enhanced with diverse experiences, attracting both domestic and international tourists, as seen in various regions like Guizhou and Gansu [14][16][20]

Core Insights - The article discusses the emerging trends in high-quality consumption, particularly focusing on the integration of experience-driven consumption in various sectors such as tourism, entertainment, and hospitality [2][3]. Group 1: Experience Economy - The experience economy is gaining traction, with events like concerts and sports driving tourism and local consumption. The "Su Super League" in Jiangsu has attracted over 180,000 spectators, boosting local tourism and cultural experiences [2][3]. - Young consumers are increasingly seeking personalized and immersive experiences, moving away from traditional sightseeing to more engaging activities like attending concerts and local cultural events [3][4]. - The concert industry is a significant contributor to the experience economy, with ticket sales in 2024 projected to reach 57.95 billion yuan, and concerts driving substantial local spending [4][5]. Group 2: Hospitality and Accommodation Trends - Hotels and homestays are shifting from merely providing accommodation to offering unique experiences that resonate emotionally with guests. Nearly 80% of users prefer booking accommodations with added experiential features [8][9]. - The integration of entertainment and hospitality is becoming a trend, with hotels offering packages that combine lodging with events like comedy shows, enhancing guest experiences and brand differentiation [9][10]. Group 3: Low-altitude Tourism - Low-altitude tourism is emerging as a new growth point in the travel industry, utilizing drones, helicopters, and other aerial vehicles to provide unique sightseeing experiences [12][13]. - The demand for low-altitude experiences is increasing, with a reported 460% rise in related searches, indicating a strong consumer interest in innovative travel options [13][14]. Group 4: Technology in Tourism - The introduction of AI and robotics in tourism is enhancing visitor experiences, with devices like exoskeletons helping older tourists navigate mountainous areas more easily [15][16]. - The global market for exoskeleton robots is projected to reach $18 billion by 2024, indicating a growing acceptance and demand for such technologies in outdoor and tourism sectors [18].