一个不足300万人口的海滨小城，占地面积和经济规模也在山东省各地级市中排名比较靠后，这些在文旅投资人常规判断中的重要指标用在日照身上却仿 佛失效了。 今年，全国第六座、北方第一家开元森泊度假乐园在日照开业；海昌海洋公园2021年卖掉了在青岛的项目，这几年却在日照不断追加投资；就连日照当地 的企业，也纷纷把做绿茶、体育等当地特色产业赚到的钱砸到了文旅上，茶文化旅游节、渔民节等不断做着"旅游+百业"的文章。 这里有海浪与火箭齐飞，茶园共星空一色，渔村和美术馆共生。日照这座小城正在用诗意与浪漫重新定义滨海度假，用适合自己的方式书写独特的文旅发 展篇章。 引市场活水，激起新消费浪潮 今年5月，日照开元森泊度假乐园正式开业，作为北方第一座开元森泊乐园，俨然成了北方亲子家庭的"新宠"。这个总建筑面积13.5万平方米的乐园，包 含室内外水乐园和海岛集市广场，开业以来就吸引游客超22万人次，收入达7000万元。更值得一提的是，乐园配套的442间客房在整个暑期入住率稳定在 85%以上，不少从北京、河北、河南来的家庭专门为此而来。 今年以来，各类市场团体和组织已经在日照进行了30余场演出，吸引超过1500万游客，让日照的海滩变成 ...

Core Insights - The "Good Products from Shandong" promotion center in Shanghai has become a popular destination for consumers seeking authentic Shandong agricultural products during the Mid-Autumn Festival and National Day holidays [1][3] - The center showcases over a thousand high-quality specialties from 16 cities in Shandong, including well-known brands and a comprehensive agricultural product system [1][3] Group 1 - The exhibition hall features a "Four Colors of Qilu" design theme, symbolizing Shandong's marine products, fruits and vegetables, meat and poultry, and grains and oils, effectively integrating regional culture with product displays [3] - The center includes a professional live streaming area to enhance the "Good Products from Shandong" brand influence and assist Shandong agricultural enterprises in expanding into the Yangtze River Delta market [3] Group 2 - As the only provincial-level agricultural product promotion platform established by the Shandong provincial government in Shanghai, the center aims to create a deep connection between the Shanghai market and Shandong products, capturing consumer demand and providing feedback to producers [5] - The operator, Lushang Group, focuses on supply chain construction to enhance retail operations, strengthen sourcing, and develop online service platforms, while collaborating with strategic partners to streamline the distribution from Shandong to Shanghai [5] - Future activities will include seasonal food experiences, live broadcasts from production areas, and cooking classes, establishing the center as a local hub for Shandong agricultural products and culinary culture [5]

Core Viewpoint - The tea industry in Lianshan District, Rizhao City, Shandong Province, is experiencing significant growth and development, supported by effective supervision and green pest control measures, which enhance tea quality and farmer income [1][2][4]. Group 1: Tea Industry Development - Lianshan District has over 60,000 acres of standardized tea gardens, involving more than 20,000 tea farmers, making it the largest green tea production base north of the Qinling-Huaihe line, with an annual dry tea production of 11,000 tons and sales revenue of 2.9 billion yuan [1]. - The district's tea industry features a diverse range of products, including green, black, white, and oolong teas, with a focus on the production of Rizhao green tea [1]. Group 2: Supervision and Policy Implementation - The district's disciplinary inspection and supervision team has embedded supervision into the tea industry's development process, focusing on the implementation of green pest control policies, ensuring accountability among relevant departments [1][2]. - A collaborative supervision model has been established, combining regular inspections and random visits to address issues such as falsification and inefficiency in policy execution [1][2]. Group 3: Pest Control Measures - The district has implemented a comprehensive pest control strategy, which includes unified prevention and control measures, halting fresh leaf harvesting and trading during treatment periods, and strict management of pesticide safety intervals [2][3]. - The green pest control measures have been widely promoted, resulting in reduced pesticide use, lower burdens on farmers, and improved tea quality, ensuring food safety [2][3]. Group 4: Economic Impact - The tea industry serves as a pillar for increasing income and is a key component of rural revitalization, with significant financial implications and benefits for the local population [3][4]. - Lianshan District has been recognized as a "National Non-Polluted Tea Standardization Demonstration Zone," enhancing its reputation and contributing to local economic development [4].

Group 1 - The article highlights the tenth anniversary of local legislative power granted to district-level cities in Shandong Province, emphasizing the successful implementation of numerous local regulations that promote regional specialties and development [2] - The introduction of specific regulations for local products such as winter jujube, pomegranate, and kite culture aims to enhance the standardization and branding of these industries, thereby providing a legal foundation for their growth [3][4][5] Group 2 - The "Regulations on the Promotion of Winter Jujube Industry Development" in Binzhou, effective from September 1, 2025, addresses issues such as low intensification, weak resistance to natural disasters, and high cultivation costs of the "Zhan Dong No. 2" variety [3] - The "Regulations on the Promotion of Pomegranate Industry Development" in Zaozhuang, set to take effect on December 1, 2024, is noted as the first specialized regulation for the pomegranate industry in the country [4] - The "Regulations on the Protection of Yantai Wine Production Area," effective from January 1, 2021, were established to eliminate institutional barriers and promote the development of the Yantai wine industry [4][5]

Group 1 - The article highlights the tenth anniversary of local legislative power granted to district-level cities in Shandong Province, emphasizing the development of numerous local regulations that promote unique regional products [1][9] - The establishment of specific regulations for local specialties such as Dezhou chicken, Yantai wine, Weifang kites, Rizhao green tea, Zaozhuang pomegranates, and Binzhou winter jujubes has enhanced the protection and promotion of these products [1][9] Group 2 - The Binzhou winter jujube industry has a planting area of 300,000 acres, with an annual output exceeding 600 million pounds and a total industrial output value surpassing 6 billion yuan [2][4] - The newly approved "Binzhou Winter Jujube Industry Development Promotion Regulations" will take effect on September 1, 2025, providing a legal framework for the standardization and branding of the winter jujube industry [4] - Zaozhuang's "Pomegranate Industry Development Promotion Regulations," effective December 1, 2024, is the first of its kind in the country, focusing on resource protection, cultivation management, and brand development [5] - Weifang's "Kite Cultural Industry Promotion Regulations," effective October 1, 2024, aims to address challenges in the kite industry and enhance its cultural significance [7] - Yantai's "Wine Region Protection Regulations," effective January 1, 2021, support the wine industry's development, with a comprehensive industry value exceeding 50 billion yuan [8] - Rizhao's "Rizhao Green Tea Protection Management Regulations," effective April 1, 2025, aim to enhance the quality and brand protection of Rizhao green tea, which has a total output value of 4.2 billion yuan [11]

Core Insights - Shandong Rizhao has transformed from a "forbidden zone" for tea cultivation to one of the "world's three major coastal green tea cities" with a thriving tea industry [1] - The tea industry in Rizhao, particularly in the core production area of Banjiaokou Village, has become a significant agricultural feature, generating over 200 million yuan in annual transactions [1][2] Industry Overview - Banjiaokou Village has established itself as the largest fresh tea trading market in northern Jiangsu, with daily transaction volumes nearing 1 million yuan during peak seasons and annual totals exceeding 100 million yuan [2] - The village has a rich history of tea cultivation, dating back to 1966 when tea varieties were introduced from southern China, leading to a shift from grain to tea farming [3] Market Dynamics - The tea market in Banjiaokou has evolved from small-scale family operations to larger tea factories, with over 50 tea enterprises and standardized workshops producing 72,000 pounds of dry tea annually [4] - The introduction of e-commerce and live streaming has allowed local tea producers to reach broader markets, with one entrepreneur achieving nearly 10,000 online sales annually [6] Innovations and Trends - New business models, such as the "Party branch + cooperative + farmer + base + enterprise" approach, have been implemented to ensure quality control and expand market reach [7] - The development of new tea varieties and deep processing products is seen as essential for enhancing the value of Rizhao's tea offerings [8] Future Directions - The village is investing in infrastructure upgrades, including a new fresh leaf market and a white tea production base, to diversify its product offerings and improve trading conditions for farmers [9] - There is a focus on integrating tea tourism with local production to attract visitors and enhance the overall economic impact of the tea industry [9]

Core Viewpoint - The introduction of the "Double Cooperative Double Chain" model in Jufeng Town has significantly improved the tea industry by addressing issues of fragmentation, quality control, and market access for tea farmers and processing enterprises [1][2][5]. Group 1: Industry Challenges and Solutions - The tea industry in Jufeng Town faced challenges of being "small, scattered, and weak," with individual farmers lacking bargaining power and scientific management [1][2]. - The "Double Cooperative Double Chain" model integrates resources by connecting tea farmers, cooperatives, and processing enterprises, allowing for better management and quality control [2][4]. Group 2: Benefits to Farmers - Farmers participating in the cooperative model receive higher prices for their tea leaves, with prices exceeding market rates by over 10% [2]. - The cooperative provides free agricultural inputs and expert guidance, reducing the burden on farmers and increasing their income by an estimated 2,000 to 3,000 yuan per acre annually [2][3]. Group 3: Advantages for Processing Enterprises - Processing enterprises benefit from guaranteed quality raw materials through agreements with the cooperative, allowing them to take on larger orders and attract more customers [3][4]. - The establishment of a quality safety net, including AI monitoring and regular inspections, ensures compliance with agricultural standards, enhancing the reliability of the supply chain [4][5]. Group 4: Future Prospects and Goals - The cooperative aims to achieve a production target of 500,000 jin of dry tea through order sales, promoting collective economic growth and sustainability [5]. - Plans are in place to expand the area of managed tea gardens, pushing for a transformation towards large-scale, standardized, and branded tea production in the region [5].

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].

Group 1 - The core focus of the news is on the innovative practices and high-quality development in the Lushan District of Rizhao City, particularly in the areas of new industrialization, modern services, cultural tourism integration, specialty agriculture, and emerging industries [2] - The Rizhao Tea Science and Technology Demonstration Park has established itself as a key area for northern tea tree breeding, with a total tea garden area expanding to 162,000 acres [5] - The northern tea tree breeding base has developed a leading "multi-root asexual tea seedling rapid propagation technology," significantly reducing the seedling cultivation cycle from 18 months to 38 days, allowing for the harvesting of tea in the same year of planting [6] Group 2 - The base has an annual breeding capacity of 20 million asexual tea seedlings, which are being sold and promoted to various regions including Guangxi, Tibet, Chongqing, Shaanxi, and Inner Mongolia [6] - The Lushan Provincial Agricultural High-tech Zone has made significant advancements in technology integration, particularly in asexual tea seedling cultivation and variety research, successfully breeding six new tea tree varieties suitable for the local climate [5] - The recent issuance of "non-main agricultural crop variety registration certificates" by the Ministry of Agriculture and Rural Affairs includes four varieties developed in Lushan District, showcasing the impact of technological innovation on local agricultural prosperity [7]

Core Viewpoint - The article highlights the integration of traditional tea industry with modern agricultural technology in Rizhao, particularly focusing on the innovative practices in the tea cultivation sector that have positioned Rizhao as a leading area for high-quality green tea in northern China [1][3]. Group 1: Industry Overview - Rizhao is recognized for its "Rizhao Green Tea," which has become a significant cultural and economic symbol for the city [1]. - The tea garden area in Rizhao is stable at 300,000 acres, with an annual production of 21,500 tons of dry tea and a total output value of 4.2 billion yuan [5]. - Since the 14th Five-Year Plan, the production and total output value of dry tea have increased by 18.8% and 27.3%, respectively [5]. Group 2: Technological Innovations - The tea cultivation base has developed a "gene bank" for northern tea tree germplasm resources, creating a full industry chain from seedling research to e-commerce sales [3]. - A new technology for rapid propagation of tea seedlings has reduced the cultivation cycle from 18 months to 38 days, allowing for the harvesting of tea in the same year of planting [3]. - The base can produce up to 20 million seedlings annually, with successful sales and promotion to various regions including Guangxi, Tibet, Chongqing, Shaanxi, and Inner Mongolia [3]. Group 3: Future Developments - A new matcha production line, with an investment of 120 million yuan, is set to commence operations, integrating planting, processing, and research, which will enhance the deep processing capabilities of Rizhao's tea industry [5]. - The park has established the largest tea tree germplasm resource garden in northern China and has successfully bred six new tea tree varieties suitable for the local climate [5].