中秋国庆双节期间，位于上海市普陀区大洋晶典·天安千树购物中心的"好品山东优特农品"上海推广中心人气火爆，成为沪上市民品尝、 选购正宗山东特色农产品的热门目的地。自试运营以来，该中心以丰富的齐鲁物产、沉浸式的文化体验和便捷的消费模式，迅速赢得了 上海消费者的青睐。 推广中心汇聚了山东省16地市的千余款优质特产，从胶东海参、莱阳梨、潍坊萝卜、枣庄辣子鸡，到鲁花粮油、龙大肉食、日照绿茶、 福牌阿胶等知名品牌产品一应俱全，全面展现出"从海洋到陆地、从田间到餐桌"的山东全链条农业物产体系。双节期间，不少市民专程 前来选购节日礼品和家常食材，现场试吃、采购气氛热烈。 展厅以"四色齐鲁"为设计主题，通过蔚蓝、碧绿、赤焰、金穗分别象征山东的海产、蔬果、肉禽和粮油物产，将地域文化与产品展示有 机融合，打造集文化展示、体验消费于一体的综合空间。此外，中心还设有专业直播区，通过线上带货、产品推介等方式，进一步扩 大"好品山东"品牌影响力，助力山东农企拓展长三角市场。 作为山东省政府在沪设立的唯一直属省级农产品推广平台，该中心不仅承担展示销售功能，更致力于构建"上海市场＋山东产品"的深度 对接机制，精准捕捉消费需求，反馈山东产地，推 ...

Core Viewpoint - The tea industry in Lianshan District, Rizhao City, Shandong Province, is experiencing significant growth and development, supported by effective supervision and green pest control measures, which enhance tea quality and farmer income [1][2][4]. Group 1: Tea Industry Development - Lianshan District has over 60,000 acres of standardized tea gardens, involving more than 20,000 tea farmers, making it the largest green tea production base north of the Qinling-Huaihe line, with an annual dry tea production of 11,000 tons and sales revenue of 2.9 billion yuan [1]. - The district's tea industry features a diverse range of products, including green, black, white, and oolong teas, with a focus on the production of Rizhao green tea [1]. Group 2: Supervision and Policy Implementation - The district's disciplinary inspection and supervision team has embedded supervision into the tea industry's development process, focusing on the implementation of green pest control policies, ensuring accountability among relevant departments [1][2]. - A collaborative supervision model has been established, combining regular inspections and random visits to address issues such as falsification and inefficiency in policy execution [1][2]. Group 3: Pest Control Measures - The district has implemented a comprehensive pest control strategy, which includes unified prevention and control measures, halting fresh leaf harvesting and trading during treatment periods, and strict management of pesticide safety intervals [2][3]. - The green pest control measures have been widely promoted, resulting in reduced pesticide use, lower burdens on farmers, and improved tea quality, ensuring food safety [2][3]. Group 4: Economic Impact - The tea industry serves as a pillar for increasing income and is a key component of rural revitalization, with significant financial implications and benefits for the local population [3][4]. - Lianshan District has been recognized as a "National Non-Polluted Tea Standardization Demonstration Zone," enhancing its reputation and contributing to local economic development [4].

Group 1 - The article highlights the tenth anniversary of local legislative power granted to district-level cities in Shandong Province, emphasizing the successful implementation of numerous local regulations that promote regional specialties and development [2] - The introduction of specific regulations for local products such as winter jujube, pomegranate, and kite culture aims to enhance the standardization and branding of these industries, thereby providing a legal foundation for their growth [3][4][5] Group 2 - The "Regulations on the Promotion of Winter Jujube Industry Development" in Binzhou, effective from September 1, 2025, addresses issues such as low intensification, weak resistance to natural disasters, and high cultivation costs of the "Zhan Dong No. 2" variety [3] - The "Regulations on the Promotion of Pomegranate Industry Development" in Zaozhuang, set to take effect on December 1, 2024, is noted as the first specialized regulation for the pomegranate industry in the country [4] - The "Regulations on the Protection of Yantai Wine Production Area," effective from January 1, 2021, were established to eliminate institutional barriers and promote the development of the Yantai wine industry [4][5]

Group 1 - The article highlights the tenth anniversary of local legislative power granted to district-level cities in Shandong Province, emphasizing the development of numerous local regulations that promote unique regional products [1][9] - The establishment of specific regulations for local specialties such as Dezhou chicken, Yantai wine, Weifang kites, Rizhao green tea, Zaozhuang pomegranates, and Binzhou winter jujubes has enhanced the protection and promotion of these products [1][9] Group 2 - The Binzhou winter jujube industry has a planting area of 300,000 acres, with an annual output exceeding 600 million pounds and a total industrial output value surpassing 6 billion yuan [2][4] - The newly approved "Binzhou Winter Jujube Industry Development Promotion Regulations" will take effect on September 1, 2025, providing a legal framework for the standardization and branding of the winter jujube industry [4] - Zaozhuang's "Pomegranate Industry Development Promotion Regulations," effective December 1, 2024, is the first of its kind in the country, focusing on resource protection, cultivation management, and brand development [5] - Weifang's "Kite Cultural Industry Promotion Regulations," effective October 1, 2024, aims to address challenges in the kite industry and enhance its cultural significance [7] - Yantai's "Wine Region Protection Regulations," effective January 1, 2021, support the wine industry's development, with a comprehensive industry value exceeding 50 billion yuan [8] - Rizhao's "Rizhao Green Tea Protection Management Regulations," effective April 1, 2025, aim to enhance the quality and brand protection of Rizhao green tea, which has a total output value of 4.2 billion yuan [11]

Core Insights - Shandong Rizhao has transformed from a "forbidden zone" for tea cultivation to one of the "world's three major coastal green tea cities" with a thriving tea industry [1] - The tea industry in Rizhao, particularly in the core production area of Banjiaokou Village, has become a significant agricultural feature, generating over 200 million yuan in annual transactions [1][2] Industry Overview - Banjiaokou Village has established itself as the largest fresh tea trading market in northern Jiangsu, with daily transaction volumes nearing 1 million yuan during peak seasons and annual totals exceeding 100 million yuan [2] - The village has a rich history of tea cultivation, dating back to 1966 when tea varieties were introduced from southern China, leading to a shift from grain to tea farming [3] Market Dynamics - The tea market in Banjiaokou has evolved from small-scale family operations to larger tea factories, with over 50 tea enterprises and standardized workshops producing 72,000 pounds of dry tea annually [4] - The introduction of e-commerce and live streaming has allowed local tea producers to reach broader markets, with one entrepreneur achieving nearly 10,000 online sales annually [6] Innovations and Trends - New business models, such as the "Party branch + cooperative + farmer + base + enterprise" approach, have been implemented to ensure quality control and expand market reach [7] - The development of new tea varieties and deep processing products is seen as essential for enhancing the value of Rizhao's tea offerings [8] Future Directions - The village is investing in infrastructure upgrades, including a new fresh leaf market and a white tea production base, to diversify its product offerings and improve trading conditions for farmers [9] - There is a focus on integrating tea tourism with local production to attract visitors and enhance the overall economic impact of the tea industry [9]

Core Viewpoint - The introduction of the "Double Cooperative Double Chain" model in Jufeng Town has significantly improved the tea industry by addressing issues of fragmentation, quality control, and market access for tea farmers and processing enterprises [1][2][5]. Group 1: Industry Challenges and Solutions - The tea industry in Jufeng Town faced challenges of being "small, scattered, and weak," with individual farmers lacking bargaining power and scientific management [1][2]. - The "Double Cooperative Double Chain" model integrates resources by connecting tea farmers, cooperatives, and processing enterprises, allowing for better management and quality control [2][4]. Group 2: Benefits to Farmers - Farmers participating in the cooperative model receive higher prices for their tea leaves, with prices exceeding market rates by over 10% [2]. - The cooperative provides free agricultural inputs and expert guidance, reducing the burden on farmers and increasing their income by an estimated 2,000 to 3,000 yuan per acre annually [2][3]. Group 3: Advantages for Processing Enterprises - Processing enterprises benefit from guaranteed quality raw materials through agreements with the cooperative, allowing them to take on larger orders and attract more customers [3][4]. - The establishment of a quality safety net, including AI monitoring and regular inspections, ensures compliance with agricultural standards, enhancing the reliability of the supply chain [4][5]. Group 4: Future Prospects and Goals - The cooperative aims to achieve a production target of 500,000 jin of dry tea through order sales, promoting collective economic growth and sustainability [5]. - Plans are in place to expand the area of managed tea gardens, pushing for a transformation towards large-scale, standardized, and branded tea production in the region [5].

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].

Group 1 - The core focus of the news is on the innovative practices and high-quality development in the Lushan District of Rizhao City, particularly in the areas of new industrialization, modern services, cultural tourism integration, specialty agriculture, and emerging industries [2] - The Rizhao Tea Science and Technology Demonstration Park has established itself as a key area for northern tea tree breeding, with a total tea garden area expanding to 162,000 acres [5] - The northern tea tree breeding base has developed a leading "multi-root asexual tea seedling rapid propagation technology," significantly reducing the seedling cultivation cycle from 18 months to 38 days, allowing for the harvesting of tea in the same year of planting [6] Group 2 - The base has an annual breeding capacity of 20 million asexual tea seedlings, which are being sold and promoted to various regions including Guangxi, Tibet, Chongqing, Shaanxi, and Inner Mongolia [6] - The Lushan Provincial Agricultural High-tech Zone has made significant advancements in technology integration, particularly in asexual tea seedling cultivation and variety research, successfully breeding six new tea tree varieties suitable for the local climate [5] - The recent issuance of "non-main agricultural crop variety registration certificates" by the Ministry of Agriculture and Rural Affairs includes four varieties developed in Lushan District, showcasing the impact of technological innovation on local agricultural prosperity [7]

Core Viewpoint - The article highlights the integration of traditional tea industry with modern agricultural technology in Rizhao, particularly focusing on the innovative practices in the tea cultivation sector that have positioned Rizhao as a leading area for high-quality green tea in northern China [1][3]. Group 1: Industry Overview - Rizhao is recognized for its "Rizhao Green Tea," which has become a significant cultural and economic symbol for the city [1]. - The tea garden area in Rizhao is stable at 300,000 acres, with an annual production of 21,500 tons of dry tea and a total output value of 4.2 billion yuan [5]. - Since the 14th Five-Year Plan, the production and total output value of dry tea have increased by 18.8% and 27.3%, respectively [5]. Group 2: Technological Innovations - The tea cultivation base has developed a "gene bank" for northern tea tree germplasm resources, creating a full industry chain from seedling research to e-commerce sales [3]. - A new technology for rapid propagation of tea seedlings has reduced the cultivation cycle from 18 months to 38 days, allowing for the harvesting of tea in the same year of planting [3]. - The base can produce up to 20 million seedlings annually, with successful sales and promotion to various regions including Guangxi, Tibet, Chongqing, Shaanxi, and Inner Mongolia [3]. Group 3: Future Developments - A new matcha production line, with an investment of 120 million yuan, is set to commence operations, integrating planting, processing, and research, which will enhance the deep processing capabilities of Rizhao's tea industry [5]. - The park has established the largest tea tree germplasm resource garden in northern China and has successfully bred six new tea tree varieties suitable for the local climate [5].

Core Viewpoint - Rizhao green tea is a key agricultural industry in Rizhao City, representing both the city's image and the livelihood of its residents, with significant achievements in quality development and brand promotion [3][5]. Group 1: Industry Development Initiatives - Rizhao City has implemented the "Grain Rain Project" to stabilize planting areas, enhance tea quality, and increase industry benefits, leading to a solid foundation for development [3]. - The city aims to leverage the newly enacted "Rizhao Green Tea Protection Management Regulations" as a key opportunity to promote the "Three-Year Action Plan for High-Quality Development of the Rizhao Tea Industry" [3][4]. Group 2: Key Action Areas - **Leading Enterprise Cultivation**: The city plans to adopt a model similar to French wine estates to develop "Rizhao Green Tea Estates," fostering large-scale, competitive enterprises that can integrate small tea gardens [4]. - **Quality and Safety Enhancement**: Establishing a pesticide traceability system and implementing a prescription system for pesticide sales to ensure comprehensive monitoring of pesticide use [4]. - **Technological Innovation**: Collaborating with the Northern Tea Research Center to advance research in green pest control and deep processing of tea, aiming to establish a standardized technical system for Rizhao green tea [4]. - **Brand Protection and Promotion**: Strengthening brand protection through the new regulations and enhancing marketing efforts on mainstream media platforms to tell the "Rizhao Green Tea" story [4]. - **Cultural and Tourism Integration**: Organizing tea culture festivals and developing new tourism products that combine tea culture with local hospitality and educational experiences [4][5]. Group 3: Future Outlook - The city is committed to advancing the Rizhao green tea industry towards a new phase of high-quality development, enhancing brand value and market competitiveness, and contributing to rural revitalization and socio-economic growth [5].