（来源：衢州日报） 转自：衢州日报 记者 黄欢 通讯员 陶陶 衢州菜馆如今已遍布北京、上海、杭州等地，"鲜辣"成为其鲜明标签。但衢州菜馆遍地开花后，难题随 之而来：如何确保天南地北的每一家店，端出的都是地道的"衢州味"，尤其在年夜饭这样的重要场合？ "以前本地采购的食材品质不一，菜品口味不稳定，过年时最怕客人说'不是那个味儿'。"在杭州经营"恺 旋塘前屋后"饭店的徐成凤深有感触地说，如今平台的标准化供给让他安心许多，"专业选品和冷链物 流，保住了食材的'鲜'和'辣'，我们在外做衢州菜时，更有底气了。" 为了夯实地道风味的根基，"衢州味道"平台持续优化供应链，每月动态上新3至5款精选农产品。平台还 组织杭州、宁波等地的餐饮店主返乡考察食材基地，让他们亲眼见证清水鱼如何养殖、辣椒如何晾晒， 在增进信任的同时，也让异地经营者更懂"衢州味"的由来，从而更能用心守护。 仓配"抢"鲜 "没想到在绍兴也能吃到这么'衢州'的味道！"包厢里，几位来自衢州的顾客对着桌上热气腾腾的开化清 水鱼赞不绝口，脸上满是尝到地道家乡味的惊喜……2月5日，在绍兴经营"衢山鲜"饭店的胡伽豪给记者 发来一段视频。 临近春节，这家主打衢菜的饭店生意 ...

Core Insights - The 2025 Zhejiang Agricultural Expo will take place from November 21 to 25, featuring 1.5 million yuan in consumer vouchers and showcasing over 40,000 specialty products from 3,500 enterprises, emphasizing rural revitalization achievements [1] Group 1: Event Overview - The expo will cover an exhibition area of 60,000 square meters with six major exhibition halls and multiple specialty zones, marking a historical high in participation [2] - A total of 56 provincial-level agricultural leading enterprises will participate, with a year-on-year growth of 30.2% for provincial-level and 26.7% for national-level enterprises [2] - The event will include products from five provinces, expanding its reach and establishing itself as a significant platform for national agricultural exchange [2] Group 2: Innovation and Ecosystem - The expo will feature a new "Zhejiang Agricultural Quality Products - Hundred Counties, Thousand Products" platform, integrating online and offline interactions to facilitate direct connections between over 5,000 buyers and sellers [3] - Five new thematic areas will showcase the strength of Zhejiang's agricultural development, including segments on specialty products, smart agriculture, and rural revitalization [3] Group 3: Consumer Engagement - A total of 1.5 million yuan in "Agricultural Expo Red Packets" will be distributed to stimulate consumer spending, alongside interactive zones for cultural experiences and product showcases [4] - The "ticket root economy" initiative will allow consumers to redeem discounts based on their purchases, enhancing the overall experience and encouraging local tourism [4] Group 4: Logistics and Accessibility - The expo will be held at the Hangzhou International Expo Center, with multiple transportation options available for attendees, including metro, bus, and private vehicle access [5] - Daily opening hours will be from 9 AM, with varying closing times, and attendees can register in advance for entry [5]

Core Points - Zhejiang Province has officially issued the "Implementation Plan for Accelerating the Construction of Happy Rivers and Lakes" as a guiding document for river and lake protection and governance [1][2] - The vision for Happy Rivers and Lakes includes safety, health, beauty, vitality, and contributing to common prosperity [1] - By 2030, 95% of counties in Zhejiang are expected to have established Happy Rivers and Lakes, with specific targets set for 2027 [2] Summary by Sections Implementation Plan - The plan aims for 90 counties to complete the construction of Happy Mother Rivers by 2027, with 1,000 high-quality water-friendly villages and 80% of counties achieving the Happy Rivers and Lakes goal [2] - Key tasks include enhancing planning, improving safety, promoting ecological protection, and integrating water resources with tourism and industry [2] River Chief System - The River Chief System emphasizes multi-party collaboration, responsibility assignment, and problem-solving [3][4] - In the past year, nearly 50,000 River Chiefs in Zhejiang addressed 265,000 river and lake issues, ensuring the health of these water bodies [4] Innovative Practices - Zhejiang plans to revise river protection regulations to incorporate the Happy Rivers and Lakes requirements, promoting innovative practices based on successful examples from cities like Quzhou [5][6] - Quzhou has initiated a comprehensive Happy Rivers and Lakes demonstration zone, focusing on high-quality water sources and developing related industries [6] Economic Impact - In Tian Tai County, the tourism revenue from water-related activities is projected to reach 4.95 billion yuan in 2024, showcasing the economic benefits of integrating water culture with tourism [7] - The "15-minute water-friendly circle" initiative in Pujiang County has led to significant economic growth, with total tourism revenue expected to exceed 30 million yuan in 2024 [8]