Core Viewpoint - The article highlights the remarkable growth of Henan's cultural tourism industry, attributing its success to the effective transformation of historical and cultural resources into modern tourism experiences, innovative market strategies, and strong government support [1][12]. Group 1: Cultural and Historical Resources - Henan is home to four of China's eight ancient capitals and boasts five UNESCO World Heritage sites, 420 national key cultural heritage sites, and over 65,000 immovable cultural relics, making it a treasure trove of historical resources [5][14]. - The province has effectively utilized new technologies and modern experiences to activate its rich cultural heritage, transforming it into engaging and shareable tourism resources [4][5]. - The demand for deep cultural experiences aligns with consumer interests, as visitors seek to explore Chinese culture and the Yellow River civilization [5][10]. Group 2: Market Innovation and Experience Economy - The success of Henan's cultural tourism is largely driven by private enterprises, showcasing a vibrant market environment that emphasizes creativity and experiential offerings [8][9]. - Unique attractions like the Kaifeng Wansui Mountain Martial Arts City offer immersive experiences where visitors can interact with characters and engage in story-driven activities, leading to significant revenue generation [8][9]. - The province's tourism projects focus on integrated experiences that combine dining, accommodation, and entertainment, enhancing visitor engagement and increasing spending [9][10]. Group 3: Government Support and Policy - The government plays a crucial role in fostering a supportive environment for the tourism industry through effective policies and long-term strategies, rather than short-term financial incentives [12][13]. - Initiatives such as subsidies for travel agencies and promotional campaigns have been implemented to stimulate tourism and enhance the province's visibility [12][13]. - The government's efforts have resulted in a significant increase in tourism, with projections of 1.03 trillion yuan in tourism revenue and 10.65 billion visitors by 2024 [14].

Core Viewpoint - The article highlights the rapid growth of the cultural tourism industry in Henan, driven by a combination of rich historical resources, innovative market strategies, and supportive government policies, transforming the region's cultural heritage into a vibrant economic engine [1][2]. Group 1: Cultural Heritage and Resources - Henan is home to four of China's eight ancient capitals and boasts five UNESCO World Heritage sites, 420 national key cultural relic protection units, and over 65,000 immovable cultural relics, making it a treasure trove of historical resources [3][4]. - The province's cultural tourism has shifted from merely showcasing history to actively engaging visitors through modern technology and immersive experiences, allowing tourists to connect with history in a meaningful way [4][5]. Group 2: Market Innovation and Consumer Engagement - The cultural tourism sector in Henan is characterized by a strong market presence, with many successful products led by private enterprises, emphasizing the importance of creativity in a highly market-driven industry [6][7]. - The focus on experiential economy is evident, with attractions like the Kaifeng Wansui Mountain Martial Arts City offering interactive experiences that keep visitors engaged, resulting in significant revenue generation [6][7]. - The "Only Henan: Drama Fantasy City" has achieved profitability since its launch, attracting over 50 million visitors, with 80% coming from outside Henan, indicating a successful appeal to a broader audience [7]. Group 3: Government Support and Policy Framework - The success of Henan's cultural tourism is attributed to effective government policies that foster a supportive environment for market players, focusing on long-term mechanisms rather than short-term incentives [9][10]. - The government has implemented various initiatives to promote tourism, including financial incentives for travel agencies and cultural enterprises, which have significantly boosted visitor numbers and economic impact [9][10]. - By integrating cultural resources and promoting regional collaboration, Henan has developed a comprehensive tourism ecosystem, with projections of 1.03 trillion yuan in tourism revenue by 2024 [11].