Core Viewpoint - The article discusses the recent leadership changes at Changan Automobile, highlighting the appointment of Yang Dayong as the head of the company's passenger vehicle business, specifically the Inertia and Origin brands, following the establishment of Changan as a new central enterprise in Chongqing. This shift indicates a new expectation for Changan's future direction in the automotive market, particularly in the context of electric vehicles and brand differentiation [3][4][5]. Group 1: Leadership Changes - Yang Dayong has taken over the management of the Inertia and Origin brands, which are key to Changan's passenger vehicle segment [3][4]. - The previous president, Wang Jun, was reassigned, leaving a vacancy that has now been filled by Yang Dayong, who has a long history with the company [3][4]. - The restructuring also includes other key appointments, such as Wang Xiaofei becoming the executive vice president of Changan Ford, indicating a strategic realignment within the company [4][5]. Group 2: Brand Strategy - Changan has five main brands: Inertia, Origin, Kaicheng, Avita, and Deep Blue, with Inertia and Origin focusing on traditional and new energy vehicles, respectively [5][12]. - The Inertia brand encompasses fuel and hybrid vehicles, while the Origin brand is dedicated to new energy vehicles, aiming to capture the mainstream family market [5][12]. - The article notes that the Origin A06 and Deep Blue SL03 are essentially the same vehicle with different designs, highlighting Changan's strategy to optimize product offerings [15]. Group 3: Market Position and Future Goals - Changan aims to achieve a production and sales target of 5 million vehicles by 2030, with over 60% of sales coming from new energy vehicles [19]. - The company has set a goal of selling 3 million vehicles in 2025, including 1 million new energy vehicles, indicating a strong push towards electrification [19][20]. - Yang Dayong is optimistic about achieving sales targets for the Origin brand, projecting that two of its models could collectively sell over 400,000 units annually [20][22]. Group 4: Technological and Market Insights - Yang Dayong emphasizes the continued relevance of fuel vehicles, predicting they will maintain a market share of around 35% in the future, particularly if hybrid technology can be optimized [16][17]. - The article discusses the potential for breakthroughs in hybrid electric vehicle (HEV) technology, which could revitalize the fuel vehicle market [17][18]. - Changan's strategy includes leveraging existing manufacturing capabilities at Changan Ford to enhance production efficiency and quality for new models [16].