Core Insights - The China Quality Award was announced at the China Quality (Nanjing) Conference on September 16, with 9 organizations receiving the award and 78 organizations and 6 individuals receiving nominations. Longping High-Tech Agriculture Co., Ltd. became the first company in the national agricultural and seed industry to win this prestigious award, marking a significant achievement for enterprises in Changsha in the field of quality [1][2]. Group 1: Company Achievements - Longping High-Tech has developed a "commercial breeding system," "standardized seed production system," and "scaled promotion service system," pioneering a quality management model known as "Double Zero" that covers the entire lifecycle and business process of crop seeds [2]. - The company has achieved global seed sales of 293 million kilograms, with an annual promotion area of 20 million acres, producing over 100 billion kilograms of grain annually. Notably, one out of every five bowls of rice in China comes from Longping's rice, and significant portions of other crops like millet and cucumbers are also sourced from its seeds [2]. Group 2: Industry Impact - Longping High-Tech has established itself as a comprehensive multinational seed group, focusing on the seed industry while integrating domestic and international operations. It ranks among the top eight seed companies globally, supported by its robust quality management practices [2].

Core Viewpoint - The company, Longping High-Tech, has been awarded the China Quality Award for its innovative "Double Full Zero" quality management model, marking a significant achievement in the agricultural sector and seed industry in China [1] Group 1: Quality Management and Recognition - Longping High-Tech is the first company in the national agricultural and seed industry to receive the China Quality Award, which is the highest honor in the field of quality management in China [1] - The "Double Full Zero" quality management model focuses on comprehensive quality management throughout the entire lifecycle and business processes of crop seeds [1][3] Group 2: Breeding Innovation - The company emphasizes breeding goals such as resistance to adversity, high yield, quality, and safety, integrating modern biotechnology and information technology into its breeding processes [2] - Longping High-Tech has made significant breakthroughs in various fields, including low-cadmium rice, biological breeding corn, drought-resistant millet, and resistant sunflower [2] Group 3: Production and Processing - The company is advancing the construction of a modern processing park with an annual seed production capacity of 335 million kilograms and a high-standard seed production base covering 900,000 acres [2] - A digital management system has been implemented to ensure quality control throughout the production process, with seed purity and germination rates exceeding national standards [2] Group 4: Promotion and Services - Longping High-Tech has developed platforms such as "Longshangtong" and "Cloud Smart Agriculture" to enhance farmer income and productivity, achieving an annual increase of 8 billion yuan for farmers [2] - The company has created an integrated promotion service system combining online and offline sales, with over 100 million views on training courses from the "Cloud Smart Agriculture" platform [2] Group 5: Market Impact and Scale - The company has achieved a global seed sales volume of 293 million kilograms and a promotion area of 20 million acres, producing over 100 billion kilograms of grain annually [3] - Longping High-Tech's seeds contribute significantly to the national food supply, with statistics indicating that one in five bowls of rice and one in two bowls of millet porridge in China come from its seeds [3] - The company has established itself as a comprehensive multinational seed group, ranking among the top eight seed companies globally [3]

Core Viewpoint - Longping High-Tech (隆平高科) has been awarded the China Quality Award for its innovative "Double Zero" quality management model in the seed industry, marking a significant achievement in China's agricultural sector [1] Group 1: Quality Management and Awards - The China Quality Award, established in 2012, is the highest honor in quality management in China, aimed at promoting advanced quality management practices [1] - Longping High-Tech is the first company in the agricultural and seed industry to receive this award, highlighting its leadership in quality management [1] Group 2: Breeding Innovation - The company focuses on breeding innovations such as disease and pest resistance, high yield, and safety, establishing a "factory-based, segmented" commercial breeding system [2] - Longping High-Tech integrates modern biotechnology and information technology to create a "DT (Big Data) + BT (Biotechnology)" smart breeding platform, accelerating the application of transgenic and gene-editing technologies [2] Group 3: Production and Processing - The company is advancing the construction of 900,000 acres of high-standard seed production bases and a modern processing park with an annual capacity of 335 million kilograms [2] - Digital systems are implemented for farmland monitoring, intelligent production, and full-process quality traceability, with key indicators like seed purity and germination rate exceeding national standards [2] Group 4: Promotion and Services - Longping High-Tech aims to help farmers increase production and income through platforms like "Longshangtong" and "Cloud Smart Agriculture," creating an integrated promotion service system [2] - The "Cloud Smart Agriculture" platform has seen over 100 million views for its training courses, and the company’s promotion of the "Five Good Model" has helped farmers increase their income by 8 billion yuan [2] Group 5: Market Position and Impact - The company sells 293 million kilograms of seeds annually, with a promotion area of 20 million acres, contributing to over 100 billion kilograms of grain production each year [3] - Longping High-Tech's seeds account for a significant market share, with one in five bowls of rice in China coming from its rice varieties [3] - The company has developed into a comprehensive multinational seed group with a modern governance system, ranking among the top eight seed companies globally [3]

Core Insights - The article discusses the transformation of millet from a staple grain to a high-yield crop, driven by technological innovations and changing consumer preferences [1][5][9] - The "Zhangza" millet series has been developed to enhance yield and adaptability, significantly increasing production levels [2][5][8] Industry Overview - Millet, once a primary food source in China, has seen a drastic reduction in planting area from approximately 1.3 million acres in 1978 to less than 1 million acres in 2022 due to low yields and lack of mechanization [1][2] - The introduction of hybrid varieties has led to a yield increase, with some varieties achieving up to 800 kg per acre, marking a significant turnaround for the millet industry [2][5] Market Trends - There is a growing market demand for whole grain products, with millet being recognized for its health benefits, including reducing risks of chronic diseases [5][9] - New product forms such as meal replacements, grain bars, and beverages are emerging, catering to modern dietary preferences [6][9] Global Impact - The "Zhangza" millet has been successfully introduced in over ten African countries, significantly increasing local yields and contributing to poverty alleviation [8][9] - The millet has been recognized as a key project for global food security, with substantial contributions to both domestic and international agricultural productivity [8][9]