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重塑标杆,引领转型:埃安i60上市首月大定破万,定义新能源“国民好车”新范式
Jin Rong Jie· 2025-12-19 07:22
在新能源汽车市场竞争白热化的当下,"上市即爆款"已成为众多品牌的营销标配,但真正经得起市场检验、实现首月大定破万的车型却不多。埃安i60自11 月16日上市首月累计大定突破10000台,以扎实销量印证了其"10万级增程SUV普及者"的含金量。这不仅是一款产品的成功,更是广汽集团面向新能源时代 战略转型的关键落子,也是用户真实需求与技术普惠理念的精准对齐。 战略转型之锚:广汽埃安i60印证"款款都是国民好车" 在广汽集团"番禺行动"的战略部署下,广汽埃安深度拥抱和满足用户核心需求,全力打好"用户需求战、产品价值战和服务体验战"。这一变革使埃安能更快 速响应市场变化,精准打造如i60这样切中用户痛点的"国民好车",它并非简单配置堆砌,而是将广汽星源增程系统、GSD智驾辅助系统、弹匣电池2.0三大 核心自研技术,系统化集成于一台面向家庭用户的A级SUV中,打造十万级国民增程大五座SUV,以越级产品力重新定义"国民好车"的标准,推动新能源技 术从"尝鲜"走向"常用",加速主流家庭用户的电动化转型。 安全王:弹匣电池2.0,装车超130万、累计行驶500亿公里0自燃,加上同级最大侧气帘、首个紧急下电等多项防护措施,给用 ...
广汽集团押注“技术平权”:埃安i60成新能源下半场关键棋子
Core Insights - GAC Aion has officially launched the pre-sale of its first "range extender + pure electric" dual-power model, the Aion i60, with starting prices of 126,800 yuan for the range extender version and 119,800 yuan for the pure electric version, marking GAC's first range extender model priced under 150,000 yuan [1] - The Aion i60 integrates three core technologies developed by GAC: the Xingyuan range extender platform, GSD intelligent driving assistance system, and the Magzine Battery 2.0, aiming to address key user demands for range, battery safety, and intelligent driving [1][2] - The Xingyuan range extender achieves a continuous power output of 85 kW, leading the industry and exceeding similar products by over 20%, while maintaining strong performance even in low battery conditions [1][2] Technology and Market Positioning - The Xingyuan range extender technology, previously used in models priced above 200,000 yuan, is now being introduced to the under 150,000 yuan segment, providing efficient range extension for a broader user base [2] - GAC Aion is positioned as a "technology equalizer," being one of the first brands to introduce high-level intelligent driving assistance systems, such as laser radar, into the 150,000 yuan price range, with over 1.4 million users recognizing the experience [2] - The launch of the Aion i60 is part of a broader strategy to create a systematic competitive advantage in the under 150,000 yuan new energy vehicle market, following the introduction of the Aion UT super model with battery swap functionality in the 100,000 yuan small car market [2]
“国民好车”最新力作,埃安首款双动力车型i60预售11.98万元起
Zhong Guo Jing Ji Wang· 2025-11-04 06:45
Core Viewpoint - GAC Aion has launched its first range-extended and pure electric dual-power model, the Aion i60, positioning it as a "national range-extended large five-seat SUV" with a starting price of 126,800 yuan for the range-extended version and 119,800 yuan for the pure electric version [1][3] Group 1: Product Features - The Aion i60 is GAC Group's first range-extended model priced below 150,000 yuan, featuring self-developed technologies including GAC Star Source range extension, GSD intelligent driving assistance, and Cartridge Battery 2.0 [5] - The vehicle is equipped with a 1.5ATK engine, achieving an oil-electric conversion efficiency of 3.73 kWh/L, and has received the "Range Extender Energy Efficiency Star" certification from the China Automotive Research Institute [5] - The Aion i60 has a battery capacity of 29.165 kWh, offering a pure electric range of 210 km and a comprehensive range of 1240 km, with fast charging from 30% to 80% taking only 15 minutes [5] Group 2: Safety and Technology - The Aion i60's range extender platform can continuously generate power at 85 kW, allowing it to maintain speeds of 150 km/h even when the battery is depleted [7] - The GSD intelligent driving assistance system has accumulated over 6 billion kilometers of active safety testing, with an AEB function false trigger rate of less than 1 per 400,000 kilometers [7] - The vehicle supports over 300 parking scenarios, addressing user concerns about parking difficulties [7] Group 3: Battery and Charging Infrastructure - The Aion i60 features the self-developed Cartridge Battery 2.0, which has been installed in over 1.3 million vehicles and has accumulated 50 billion kilometers of travel without self-ignition [9] - GAC Aion is building a robust charging ecosystem, with over 20,000 self-operated charging piles and the highest number of 1000V fast charging piles in the industry, aiming for a network where "there's a road, there's an Aion pile" [9] Group 4: Design and User Experience - The Aion i60 has a sturdy and stable exterior design, measuring nearly 4.7 meters in length and 2.78 meters in wheelbase, resembling a B-class SUV [11] - The interior features a rounded design with soft-touch materials in high-frequency areas, enhancing the luxury feel, complemented by a 32-color ambient lighting system [11] - Since its establishment in 2017, GAC Aion has focused on user needs, developing EV and ICV technologies, and has gained the trust of over 1.8 million users [12]