Core Insights - GAC Aion has officially launched the pre-sale of its first "range extender + pure electric" dual-power model, the Aion i60, with starting prices of 126,800 yuan for the range extender version and 119,800 yuan for the pure electric version, marking GAC's first range extender model priced under 150,000 yuan [1] - The Aion i60 integrates three core technologies developed by GAC: the Xingyuan range extender platform, GSD intelligent driving assistance system, and the Magzine Battery 2.0, aiming to address key user demands for range, battery safety, and intelligent driving [1][2] - The Xingyuan range extender achieves a continuous power output of 85 kW, leading the industry and exceeding similar products by over 20%, while maintaining strong performance even in low battery conditions [1][2] Technology and Market Positioning - The Xingyuan range extender technology, previously used in models priced above 200,000 yuan, is now being introduced to the under 150,000 yuan segment, providing efficient range extension for a broader user base [2] - GAC Aion is positioned as a "technology equalizer," being one of the first brands to introduce high-level intelligent driving assistance systems, such as laser radar, into the 150,000 yuan price range, with over 1.4 million users recognizing the experience [2] - The launch of the Aion i60 is part of a broader strategy to create a systematic competitive advantage in the under 150,000 yuan new energy vehicle market, following the introduction of the Aion UT super model with battery swap functionality in the 100,000 yuan small car market [2]

Core Viewpoint - The article discusses the challenges and transformations faced by GAC Group and its high-end electric vehicle brand, Hyper Haobo, amidst declining sales and a competitive market landscape. The company is undergoing significant reforms to redefine its brand identity and product development processes, particularly through the adoption of Huawei's Integrated Product Development (IPD) methodology [5][6][16]. Group 1: Market Challenges - GAC's sales from January to September 2023 reached 1.1837 million units, a year-on-year decline of 11.34% [5]. - The company reported a net loss of 2.538 billion yuan in the first half of 2023, marking its first semi-annual loss in a decade [5][6]. - The sales of Hyper Haobo's high-end models have been disappointing, with only 2,095 units sold in September, compared to 19,600 units for a competing model from Xiaomi [5][6]. Group 2: Brand Transformation - Hyper Haobo was officially established as a standalone brand in January 2025, aiming to position itself alongside GAC's other brands, Aion and Trumpchi [9][16]. - The brand's strategy includes a shift from focusing solely on electric vehicles to incorporating range-extended electric vehicles (REEVs) with the introduction of the "Star Source Range Extension Technology" [17][20]. - The company is attempting to redefine its brand image through innovative design and technology, such as the new "Mountain-Sea Architecture" for its vehicles [6][16]. Group 3: Product Development and Strategy - GAC is implementing the IPD methodology to enhance its product development process, focusing on user needs and cross-department collaboration [29][31]. - The introduction of the Hyper Haobo HL model is part of GAC's broader strategy to revitalize its product lineup and improve market competitiveness [6][30]. - The company is also exploring unique design features, such as special door mechanisms, to create a distinctive brand identity, although this has received mixed consumer feedback [15][44]. Group 4: Competitive Landscape - The article highlights the intense competition in the high-end electric vehicle market, where new entrants have advantages in brand recognition and product focus [13][14]. - Hyper Haobo's initial foray into the high-end market has been challenging, with its first model, the Hyper SSR, achieving only 15 units sold in 2023, compared to competitors like the Geely's Yuanguang U8, which sold over 3,000 units [13][14]. - The market for range-extended electric vehicles is growing, with sales reaching 642,000 units in 2023, a year-on-year increase of 181%, indicating a potential opportunity for GAC to capitalize on this segment [18][20].

Core Viewpoint - GAC Group is facing significant challenges, with a notable decline in sales and a historic net loss, prompting a shift to a "wartime state" and a focus on three major battles for the future [2][4]. Sales Performance - GAC's cumulative sales from January to September 2025 reached 1.1837 million units, representing a year-on-year decline of 11.34% [2]. - The mid-year report for 2025 indicated a net loss of 2.538 billion yuan, marking the first half-year loss for GAC in nearly a decade [2]. Brand Development - GAC's high-end new energy brand, Aohai, has struggled with sales, selling only 2,095 units in September, compared to 19,600 units for a competing model from Xiaomi [2]. - Aohai was established as a standalone brand in January 2025, aiming to compete in the high-end market alongside GAC's other brands, Aion and Trumpchi [6][15]. Product Strategy - Aohai HL, the first model under the new strategy, features the "Xingyuan Range Extender Platform" and a new design language called "Shanhai Architecture" [4]. - The company is undergoing a significant transformation, with the establishment of a reform committee and the introduction of the Integrated Product Development (IPD) process [4][28]. Technological Innovation - GAC is focusing on developing range extender technology, with the Xingyuan Range Extender Technology being a key innovation [16][20]. - The new technology aims to improve energy efficiency, achieving an oil-electric conversion rate of 3.73 kWh/L, surpassing the industry average [25]. Market Positioning - Aohai is attempting to redefine its brand image and market positioning, moving away from its previous association with Aion to establish a distinct identity focused on "technology, luxury, and high quality" [14][33]. - The company is adopting a user-centric approach to product development, utilizing insights from Huawei's IPD methodology to better understand consumer needs [28][29]. Competitive Landscape - The high-end electric vehicle market is becoming increasingly competitive, with GAC's Aohai facing challenges from new entrants that have established strong brand identities [10][14]. - Aohai's initial models have not performed well in the market, highlighting the difficulties traditional automakers face in transitioning to high-end segments [9][11]. Future Outlook - GAC's leadership has set ambitious goals for the company's transformation, aiming for a significant increase in the share of self-owned brands in total sales by 2027 [43]. - The success of Aohai in proving its brand value through sales will be critical for GAC's overall reform efforts and future viability [44].

Group 1 - GAC has launched the "Star Source Extended Range Platform," debuting in its luxury new energy brand Haobo HL, indicating the company's strong commitment to the Haobo brand [1] - The new design language "Mountain-Sea Architecture" has been established for Haobo to enhance brand recognition [1] - The launch of Haobo HL represents a significant step in GAC's transformation since the introduction of the Huawei Integrated Product Development (IPD) process [1] Group 2 - GAC aims to redefine the Haobo brand image through the Haobo HL, which is described as the first major initiative in a "wartime state" strategy [1] - A comprehensive interview with GAC executives discusses the technical details of the Star Source Extended Range, the implications of the "wartime state," and how Haobo HL fulfills the mission of high-end branding [1]

Core Insights - GAC has launched the "Xingyuan Extended Range Platform," debuting in its luxury electric vehicle brand, Haobo HL, indicating a significant focus on this brand [1] - The new design language "Shanhai Architecture" has been established for Haobo to enhance brand recognition [1] - The launch of Haobo HL represents a pivotal moment in GAC's transformation since the "Panyu Action," aiming to redefine the brand image [1] Group 1 - The Haobo HL Extended Range version is described as the first major initiative from GAC during its "wartime state" strategy [1] - GAC executives engaged in a significant dialogue regarding the technical details of the Xingyuan Extended Range, the implications of the "wartime state," and how Haobo HL will fulfill the mission of high-end branding [1]

Core Insights - GAC has launched the "Xingyuan Extended Range Platform," debuting in its luxury electric vehicle brand, Haobo HL, indicating a significant focus on this brand [1] - The new design language "Shanhai Architecture" has been established for Haobo to enhance brand recognition [1] - The launch of Haobo HL represents a critical step in GAC's transformation strategy since the "Panyu Action" initiative [1] Group 1 - The Haobo HL extended version is described as the first major product under GAC's "wartime state" strategy, aiming to redefine the brand's image [1] - GAC executives engaged in discussions about the technical details of the Xingyuan Extended Range and the implications of the "wartime state" for the company [1] - The upcoming interview will provide deeper insights into GAC's strategic direction and the high-end positioning of the Haobo brand [1]