彪马鞋服和配饰
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壕掷15亿欧元,安踏拟收购彪马股权成最大股东丨深一度
Sou Hu Cai Jing· 2026-01-27 08:24
Group 1 - Anta Group announced the acquisition of a 29.06% stake in Puma for €1.506 billion, making it the largest shareholder of Puma [2] - The acquisition price translates to approximately ¥12.278 billion, funded entirely by Anta's own cash reserves without any debt [2] - Puma has been facing financial difficulties, with projected net profits declining from €360 million in 2023 to €342 million in 2024, and a significant loss of €247 million in the first half of 2025 [2] Group 2 - Anta's revenue reached a historical high of ¥38.54 billion in the first half of 2025, marking a 14.3% year-on-year increase, with its brands, including Anta and FILA, showing steady growth [3] - Despite the growth, Anta's gross margin decreased by 0.7 percentage points to 63.4% in the same period, with specific declines in the Anta brand's margin by 1.7 percentage points and FILA's by 2.2 percentage points [3] - The acquisition is aimed at enhancing Anta's global position and international competitiveness, leveraging Puma's established channels and brand presence in the European and American markets [3]