来源：人民日报 免签政策持续放宽、智能通关更加快捷、离境退税全面优化……各项便利化举措的实施，让"中国游"热 度不断攀升。今年以来，多地口岸出入境客流与外籍旅客占比双升，外国游客出行半径从北京、上海等 大城市不断延伸，追求深度的文化体验，走进中国百姓生活。黑龙江黑河、广西桂林、湖南张家界等地 抓住机遇，因地制宜升级服务、优化细节，让外国朋友看见一个更加多元、温暖的中国。 黑龙江黑河—— 外国游客不仅想"看"，更想"理解" 黄昏，来自澳大利亚的摄影师卡梅伦在广西桂林兴坪古镇大河背村的江边架好相机。粉红色的晚霞铺满 天幕，远处渔舟泛起涟漪，江边炊烟袅袅。"白天来时这里是繁忙的航道，没想到此刻的景色如此震 撼！"定格下美景后，卡梅伦迫不及待地将照片发到社交媒体，网友纷纷留言询问"在哪儿""怎么 去"……随行导游、桂林市导游协会副会长关志远说："小众的点位、特殊的时间，同一条漓江也能看到 不一样的绝美景色。" 便捷的通关体验让俄罗斯游客赞不绝口 雪后的黑龙江黑河银装素裹，俄罗斯游客亚历山大·谢尔盖耶维奇刚入住酒店，便用翻译软件向前台询 问："哪里能吃到地道的锅包肉？"前台服务人员用俄语回应，并递上中俄双语美食地图。 ...

Core Insights - The summer tourism market in China is being energized by a new trend where young people seek themed and immersive experiences rather than traditional sightseeing [1] Group 1: Sports Events - Various grassroots football events like "Su Super," "Zhe Super," and "Gan Super" have gained popularity, attracting numerous fans and tourists, which in turn boosts local economies [2] - For instance, the Jiangsu Province City Football League ("Su Super") has led to a nearly 200% year-on-year increase in scenic spot bookings since July [2] - The "Village Super" event in Guizhou attracted over 180,000 visitors, generating a total tourism revenue of 1.88 billion yuan [2] Group 2: Film Tourism - The trend of "traveling with movies" has emerged, with films like "The Lychee of Chang'an" and "Nanjing Photo Studio" significantly increasing tourist numbers in their respective filming locations [3] - For example, user travel to Xi'an and Guangzhou increased by 12% and 10% respectively within ten days of the film's release [3] - Cities are launching film-themed tourism routes to capitalize on the popularity of these films, enhancing visitor engagement [3] Group 3: Concert Tourism - Concerts in second and third-tier cities have seen high demand, with events like singer Dao Lang's concerts in Shandong attracting 120,000 fans and generating 3.2 billion yuan in direct consumption [4] - Local initiatives like "Listen to Songs in Linyi" packages have been introduced, offering free access to multiple scenic spots for concert ticket holders, leading to a 25% increase in visitor numbers at key attractions [4] - The concept of "ticket economy" is emerging as a new driver for urban consumption, linking various sectors such as transportation, dining, and accommodation [4] Group 4: Consumer Trends - The rise of themed travel reflects consumers' pursuit of quality and personalized experiences, providing new opportunities for the cultural tourism industry [4] - As the integration of culture and tourism deepens, more innovative travel experiences are expected to emerge, injecting new vitality into urban consumption [4]

Core Insights - The summer tourism market in China is being driven by a new trend where young people seek themed and immersive experiences rather than traditional sightseeing [1] Group 1: Sports Events - Various grassroots football events like "Su Super," "Zhe Super," and "Gan Super" have gained popularity, attracting numerous fans and tourists [2] - The Jiangsu Province's "Su Super" has led to a nearly 200% year-on-year increase in summer scenic spot bookings since July [2] - The "Village Super" event in Guizhou attracted over 180,000 visitors, generating a total tourism revenue of 1.88 billion RMB [2] - The National Sports Administration highlighted that sports and related consumption have significantly contributed to expanding domestic demand, with 511 monitored events generating over 16 billion RMB in consumption [2] Group 2: Film Tourism - The trend of "traveling with movies" has emerged, with films like "The Lychee of Chang'an" and "Nanjing Photo Studio" boosting tourism in their respective locations [3] - User travel numbers to Xi'an and Guangzhou increased by 12% and 10% respectively after the release of "The Lychee of Chang'an" [3] - Nanjing saw a nearly 16% increase in user travel numbers following the release of "Nanjing Photo Studio," prompting local tourism initiatives [3] Group 3: Concert Tourism - Concerts in second and third-tier cities have seen high demand, with events like Dao Lang's concerts in Linyi attracting 120,000 fans and generating 3.2 billion RMB in direct consumption [4] - The local government introduced a "Listen to Music Tour" package, leading to a 25% increase in visitors to key scenic spots [4] - The concept of "ticket economy" is emerging as a new driver for urban consumption, linking various sectors such as transportation, dining, and accommodation [4] - The rise of themed travel reflects consumers' pursuit of quality and personalized experiences, providing new opportunities for the cultural tourism industry [4]

Group 1: Core Trends in Summer Tourism - The summer tourism market in China is being driven by a new trend of "thematic travel," where young people seek deep experiences tied to specific events such as competitions, movies, and performances [1][5] - The rise of thematic travel reflects consumers' pursuit of quality and personalized experiences, providing new ideas for the development of the cultural tourism industry [5] Group 2: Impact of Sports Events - Various grassroots football events, such as "Su Super," have gained popularity this summer, attracting numerous fans and tourists, which in turn boosts local economies [2] - For instance, the "Su Super" led to a nearly 200% year-on-year increase in scenic spot bookings in Jiangsu province since July [2] - The total revenue from the "Village Super" finals reached 1.88 billion RMB, with over 180,000 visitors, including more than 40,000 overnight tourists [2] Group 3: Influence of Movies - The release of summer films like "The Lychee of Chang'an" has significantly increased travel to cities featured in the movies, with user travel numbers on Tuniu platform rising by 12% and 10% for Xi'an and Guangzhou, respectively [3] - The film "Nanjing Photo Studio" also boosted tourism in Nanjing, with a nearly 16% increase in travel during a specific period after its release [3] Group 4: Concerts and Performances - Concerts in second and third-tier cities have seen high demand, with events selling out quickly, such as the two concerts by singer Dao Lang in Linyi, which attracted 120,000 fans and generated 4.6 billion RMB in total consumption [4] - Local tourism packages, like "Listen to Songs in Linyi," have been introduced, offering discounts and free access to attractions for concert ticket holders, leading to a 25% increase in visitors to key scenic spots [4] Group 5: Economic Implications - The "ticket economy" is emerging as a new driver of urban consumption, linking various sectors such as transportation, dining, and accommodation to enhance the overall consumer experience [4] - Large events can lead to a 40% premium on hotel prices within a 2-kilometer radius, indicating a significant economic impact on local hospitality [4]

Group 1 - The "May Day" holiday has seen a rise in tourism activities in Dezhou, with citizens engaging in various cultural and natural experiences [1] - The city of Le Ling has launched two film-themed tourism routes, featuring attractions like the Tang Street Theme Park and the Beautiful Tang Garden, enhancing the integration of film and tourism [1] - Le Ling Film City has become a popular destination, offering immersive experiences and performances, including historical stage plays and acrobatic shows [1] Group 2 - The Summer Jin Yellow River Ancient Forest Park is recognized as a global important agricultural cultural heritage site, featuring extensive mulberry forests and ancient trees [2] - The park hosts the Mulberry Culture Picking Festival during the mulberry ripening season, attracting visitors for fruit picking and tasting [2] - The "Double Red" tourism route in Le Ling connects various cultural and historical sites, allowing tourists to explore ancient architecture and revolutionary history [2] Group 3 - Qi County is developing a national-level tourism resort, ideal for family and child-friendly activities, with attractions like the Ocean Polar World and Animal Kingdom [3] - The area features numerous star-rated hotels, providing convenient accommodation and natural hot spring experiences [3] - Cultural sites in Dezhou, such as the Su Lu Wang Tomb Museum, showcase the region's rich historical and cultural heritage [3]