人民日报记者 许立群 走进今年的伦敦世界旅游交易会中国展区，仿佛步入一条沉浸式文化长廊。北京的古都风韵、海南 的热带风情、陕西的历史底蕴、新疆的多姿多彩等特色展陈，吸引大批观众驻足观赏、洽谈交流。 中国展区总面积达402平方米，北京、上海、陕西、河南、新疆、青海、山东、湖北、四川、重 庆、贵州、海南、山西等13个省区市携56家优秀旅游企业集体参展，中国国际航空、南方航空、东方航 空、海南航空、天津航空、首都航空、深圳航空、吉祥航空8家主流航司亮相，共同构建起"文旅+航 空"联动推广的良好格局。 中国展区凭借独具匠心的设计理念与深厚的文化呈现，斩获本届展会最高荣誉之一的"最佳展区设 计大奖"，成为亚洲地区唯一获此殊荣的国家展场。展区搭建以竹子为主要材料，配套坐凳采用纸质传 统灯笼造型，既彰显东方美学特质，又传递绿色发展理念。"百川归旅"的设计主题，生动诠释了中国幅 员辽阔的地理特征与包容开放的文旅理念。评审团在颁奖词中肯定中国展区将文化传承与可持续发展理 念深度融合。展会期间，中国展区精心组织30余场文旅推介会、文化展演、互动体验等活动，让现场观 众多视角、深层次体验中国文旅的魅力。 "旅游是连接中国与世界的友 ...

Core Insights - The 2025 London World Travel Market concluded with record attendance and participation, showcasing the strong recovery and collective exploration of the global tourism industry [1] Group 1: Event Highlights - The exhibition area expanded to 25,000 square meters, a 25% increase from the previous year, attracting nearly 5,000 exhibitors from over 180 countries and regions, along with more than 46,000 professional visitors [1] - The Chinese exhibition area, covering 402 square meters, featured 56 tourism enterprises from 13 provinces, highlighting the unique charm and development potential of "Chinese tourism" [2] Group 2: Awards and Recognition - The Chinese exhibition area won the "Best Exhibition Design Award," becoming the only national exhibition in Asia to receive this honor, showcasing a design that integrates cultural heritage and sustainable development [2] Group 3: Tourism Cooperation and Growth - China's visa-free policies and other facilitative measures have deepened international cultural and tourism cooperation, with over 7 million foreign tourists entering China in the third quarter, a 48.3% year-on-year increase [4] - The total number of passengers on China-UK routes increased by approximately 8% in the first half of 2025, with direct flight capacity recovering to 80% of 2019 levels [5] Group 4: Future Projections - The "2025 Global Tourism Report" predicts that international tourist arrivals will exceed 1.5 billion by 2025, surpassing pre-pandemic levels, with an average annual growth rate of 3.5% over the next decade [6] - The report highlights that sustainable tourism will become a key industry standard, with 77% of travelers willing to pay about 15% more for low-carbon travel options [6] Group 5: Global Tourism Trends - Emerging market middle classes are expected to create a significant travel consumer base, with 1.5 million new families with stable travel spending power anticipated globally in the next five years, 40% of which will come from China [6] - The tourism industry is expected to see trends such as personalized services driven by artificial intelligence and a shift in consumer preferences from frequent short trips to immersive long journeys [6]

近日，以"旅行赋能世界"为主题的2025年伦敦世界旅游交易会在英国伦敦埃克赛尔展览中心落幕。本届 展会创下自1980年创办以来的多项纪录：展览面积增至2.5万平方米，较上届扩大25%；吸引180多个国 家和地区的近5000家参展商、逾4.6万名专业观众参加。作为全球最具影响力的旅游专业展会之一，本 届展会全方位展现全球旅游业复苏向好的强劲势头以及旅游行业应对新挑战、谋求新发展的集体探索。 中国数十家旅游企业和行业机构参展，展示"中国游"的独特魅力和发展潜力。 中国展区获最佳设计奖 中外文旅合作走深走实 随着中国免签政策扩围、离境退税优化、便捷支付普及和多语种服务完善等一系列便利化举措持续落地 见效，中外文旅交流与合作不断深化。中国已成为全球最大客源国、主要旅游目的地，有全球规模最大 的国内旅游市场。 最新数据显示，今年三季度，免签入境中国的外国游客超700万人次，占入境外国人总数的72.2%，同 比增长48.3%。世界旅行及旅游理事会政府关系总监伊夫琳·弗赖尔穆特认为，旅游业发展不仅关乎经济 增长，更关乎民生改善与社会发展，"中国旅游业展现蓬勃活力与创新实践，为全球旅游生态注入强劲 新动能。" 2025年上半 ...

Core Viewpoint - The recent data from the National Immigration Administration indicates a significant increase in foreign visitors to China, highlighting the growing appeal of "China tours" and the country's commitment to high-level openness [1] Group 1: Foreign Visitor Statistics - In the third quarter of this year, the number of visa-free foreign visitors exceeded 7 million, accounting for 72.2% of total foreign arrivals, representing a year-on-year increase of 48.3% [1] Group 2: Evolution of Tourism Experience - The nature of "China tours" has shifted from superficial sightseeing to more immersive and diverse experiences, allowing foreign visitors to engage closely with modern Chinese life and culture [1] Group 3: Government Initiatives - The Chinese government plans to continue implementing various facilitation measures and optimizing service guarantees to attract more foreign visitors [1]

Core Viewpoint - The expansion of visa-free transit policies to 55 countries and the implementation of the "buy and refund" tax refund policy in China have led to an increase in foreign tourists, making "China travel" and "China shopping" a new trend [1] Group 1 - The visa-free transit policy has been extended to 55 countries, facilitating easier travel for foreigners to China [1] - The "buy and refund" tax refund policy is now fully promoted across the country, enhancing the shopping experience for international visitors [1] - The combination of these policies has resulted in a significant rise in the number of foreign tourists visiting China during the holiday season [1]

Group 1: Market Overview - The inbound tourism market in China is experiencing significant growth this summer, driven by visa policy facilitation and increasing foreign tourist interest [1] - In July, Chinese airlines transported 7.09 million passengers on international routes, marking a 15.7% year-on-year increase and setting a historical record [1] - Shenzhen has emerged as a popular entry point, with foreign arrivals at Shenzhen Airport increasing by over 31.8% since the summer travel season began, and visa-free foreign visitors accounting for nearly 60% of total inbound foreigners, up by over 139.7% [1] Group 2: Tourist Preferences and Trends - Family travel has become a new trend, with tourists visiting China in family groups to explore various attractions [3] - Online booking platforms report a nearly 30% year-on-year increase in foreign travelers using non-Chinese passports to book domestic flights, with Yiwu seeing the highest growth at 2.6 times [5] - The Yiwu International Trade City, the world's largest small commodity distribution center, attracts over 3,000 foreign buyers daily, with a noticeable increase in foreign visitors compared to previous years [7] Group 3: Shopping and Economic Activities - The number of tax refund stores in Yiwu has expanded from 7 to 37, with 26 of them offering immediate refunds, enhancing the shopping experience for foreign tourists [9] - The "cool summer" tourism and "night economy" are also drawing many foreign visitors, with Guiyang seeing a 209% year-on-year increase in inbound and outbound travelers, including a fivefold increase in foreign visitors [9]

Core Insights - The number of inbound and outbound travelers at Shanghai ports has been consistently high since the start of the summer travel season, with an average of 129,000 daily travelers, representing a year-on-year increase of over 14% [1] - On August 9, the total number of travelers at Shanghai ports reached 157,000, marking the highest single-day record for the year [1] - The domestic and international tourism markets are experiencing significant growth, driven by family trips and educational travel during the summer [1] Travel Statistics - As of August 10, the Shanghai border inspection authorities have processed over 1.58 million outbound travelers at Pudong and Hongqiao airports, accounting for 67.7% of the total outbound traveler volume [1] - The number of inbound foreign travelers during the summer travel season has also increased, with 525,000 foreign travelers processed, reflecting a 37.4% year-on-year growth, making Shanghai the leading city in this regard [1] - Additionally, the border inspection authorities have checked 63 cruise ships and 263,000 cruise travelers, which is nearly a 33% increase compared to the previous year [1]

Group 1: Economic Development - The article highlights a vibrant economic landscape in China, characterized by continuous growth in consumption, agricultural productivity, job creation, and urban renewal [1][2][4][7] Group 2: Consumption Trends - The "holiday economy" has invigorated consumer spending, with 314 million domestic trips taken during the "May Day" holiday, marking a 6.4% year-on-year increase, and total spending reaching 180.27 billion yuan, up 8.0% [2] - Various regions are implementing policies to boost consumption, such as Guangdong's plan combining fiscal subsidies, corporate discounts, and financial empowerment [2][3] Group 3: Agricultural Production - As of May 26, approximately 70.05 million acres of summer wheat have been harvested, with daily mechanized harvesting exceeding 4 million acres for three consecutive days [4] - Despite some adverse weather conditions affecting summer grain production, proactive measures are being taken in various provinces to ensure a successful harvest [4][5] Group 4: Employment Initiatives - Multiple initiatives are being launched to enhance employment opportunities, including the "Million Talents Gathering" program and the introduction of flexible job models like "Mom Jobs" in Shandong, which has created over 18,000 positions [6] - The government is focusing on improving public employment services to better match job seekers with employers [6][7] Group 5: Urban Renewal - Urban renewal projects are being actively pursued, with Shanghai's recent initiatives showcasing a blend of historical preservation and modern functionality [7][8] - The central government has outlined a roadmap for continuous urban renewal, aiming to enhance living conditions and community services [7][8]

Group 1 - Citi Group projects that China's GDP growth target for the year is achievable, with a revised forecast of 5% growth for 2023 [1] - The bank emphasizes the need for nominal growth recovery in the second half of the year while maintaining actual growth momentum [1] - Export performance is identified as the biggest surprise factor for growth this year, with expectations of moderate growth despite a slowdown in the second half due to higher base effects [1][2] Group 2 - Three main factors are driving the continued outperformance of exports: the peak of US tariff policies, overestimation of "export grabbing" effects, and the resilience of China's export sector [2][3] - The potential reduction of tariffs on fentanyl and other goods following US-China negotiations could further benefit Chinese exports [2] - The competitiveness of Chinese products remains strong, with a shift towards intermediate goods and capital goods in export composition [3] Group 3 - The "Artificial Intelligence +" sector is expected to generate an additional investment of approximately 500 billion yuan, contributing about 0.4 percentage points to GDP growth [4] - New consumption trends, particularly in service sectors, are emerging, with inbound tourism expected to contribute 0.2 percentage points to GDP growth [4] - Investment in new sectors is thriving, despite uncertainties in traditional sectors like real estate and exports [4] Group 4 - The bank anticipates that domestic demand growth will face marginal weakening, leading to accelerated implementation of incremental policies [5] - Fiscal policies will focus on enhancing existing measures rather than increasing budget or bond issuance, with a projected scale of 100 billion yuan for childcare subsidies [6] - Monetary policy is expected to maintain a "light total, heavy structure" approach, with anticipated rate cuts and liquidity support for key projects [6] Group 5 - The focus on "supply-side structural reform" and measures to combat low-price competition are highlighted as essential for improving supply-demand dynamics [7] - Proposed measures include stricter regulations on production standards and financial oversight to ensure orderly market conditions [7] - Successful implementation of these reforms, combined with demand-side stimulus, could lead to a moderate rebound in Producer Price Index (PPI) data [7]

Group 1 - The core viewpoint is that China's relaxation of visa policies has significantly increased foreign tourist inflow, enhancing the country's image and boosting local consumption [1][4][6] - In the first half of the year, 13.64 million foreign visitors entered China under visa-free policies, accounting for over 70% of total foreign arrivals, marking a more than 50% increase compared to the same period last year [3][4] - Major cities like Shanghai and Beijing have seen substantial growth in foreign tourist numbers, with Shanghai receiving 4.248 million visitors (up 38.5%) and Beijing's foreign arrivals exceeding 2.9 million, with visa-free visitors doubling to over 840,000 [4][6] Group 2 - China has implemented unilateral visa-free entry policies for citizens from 47 countries, including Australia, Germany, and Japan, and allows 240-hour transit visa exemptions for citizens from 55 countries, including the US and Indonesia [6] - The visa-free policies have not only increased tourist numbers but also showcased a modern and appealing image of China, attracting visitors interested in the country's rich history and rapid technological advancements [6] - The implementation of the 240-hour transit visa policy has led to a surge in foreign tourists enjoying local cuisine, creating a positive word-of-mouth effect that drives further tourism and consumption in the hospitality and food sectors [9]