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上海网球大师赛多指标有望创新高,文体商旅成外资流入新热点
Di Yi Cai Jing· 2025-10-11 11:28
以文体商旅为代表的新业态,正成为外商投资新热点。 正在进行的2025上海劳力士大师赛,预计将吸引24万人次到现场观赛,上座率、票房以及赛事周边销售 有望创历史新高。 作为全球著名体育城市,上海正在利用体育赛事的聚合效应和平台优势,推动赛事经济做大做强,并将 其转化为消费、外资等的持续增长,使上海体育赛事深入融入到城市经济发展战略中。 10月11日举行的"投资上海·共享未来"前沿产业投资交流会上,上海市政府副秘书长、市商务委主任朱 民表示,上海是全球著名体育城市、国际消费中心城市、全球最大的贸易口岸城市,正是这些优势吸引 了国际投资者的广泛关注,让上海开放型经济发展韧性和活力持续显现。 从赛事经济到多场景经济增量 不仅是上海劳力士大师赛,今年3月在上海举办的F1中国大奖赛,也吸引境内外观众超22万人次,票房 较2024年增长30%。 从上海来看,目前体育赛事布局的系统化程度已相对较高。"上海每年举办的体育赛事,既有引进的顶 级国际赛事如F1中国大奖赛、上海ATP1000大师赛、环球马术公开赛、世界斯诺克上海大师赛;也有自 己创办的、逐步走向世界的自主品牌赛事。"许琦说。 当前,集中资源和力量培育本土品牌赛事,成 ...
小票根”撬动文旅“大消费” 优秀文化产品成激发文旅消费重要“引擎
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-28 00:08
Group 1 - The rise of various grassroots sports events like "Su Super" and "Village Super" during the summer has attracted a large number of fans and tourists, boosting local consumption and prompting cultural and tourism departments to launch promotional activities [1] - "Su Super" has transformed multiple cities in Jiangsu into popular destinations, with 87 secondary viewing points leading to over 7.14 million visitors, significantly enhancing local cultural tourism consumption [1] - A shopping mall manager in Jiangsu reported a projected 21% year-on-year increase in revenue, indicating a strong trend towards creating "event + commercial" IPs to meet fan demands [1] Group 2 - The combination of "cultural, sports, and travel" has emerged as a powerful driver for consumption and domestic demand, with Shanghai hosting over 21,000 commercial performances in the first five months of the year, attracting over 10 million attendees and generating ticket sales of 1.63 billion yuan [2] - Major cultural products, including popular films and large-scale sports events, have increasingly stimulated tourism consumption, with notable increases in tourist numbers to cities like Xi'an, Guangzhou, and Nanjing due to summer films [2] - In the first half of the year, key sporting events in seven regions, including Hebei and Zhejiang, generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event, effectively expanding domestic demand [2]
“小票根”撬动文旅“大消费” 优秀文化产品成激发文旅消费重要“引擎”
Yang Shi Wang· 2025-08-25 06:30
Core Insights - The rise of various grassroots sports events like "Su Super" and "Village Super" during the summer has significantly attracted fans and tourists, boosting local consumption and transforming "cultural tourism flow" into "consumption increment" [1] Group 1: Sports Events Impact - The "Su Super" event has successfully turned multiple cities in Jiangsu into popular destinations, with 87 viewing points leading to over 7.14 million visitors [1] - The "Village Super" finals attracted over 180,000 visitors, generating a total tourism revenue of 188 million yuan [5] Group 2: Commercial Integration - A shopping mall manager in Yancheng, Jiangsu, anticipates a 21% year-on-year increase in revenue, emphasizing the creation of "event + commercial" IP to meet fan demands [3] - Shanghai is enhancing its "ticket economy" with a continuous lineup of concerts featuring top artists, contributing to a vibrant entertainment scene [7] Group 3: Broader Economic Effects - Major cultural products, including popular films and large-scale sports events, are increasingly driving tourism consumption, with notable increases in visitor numbers to cities like Xi'an, Guangzhou, and Nanjing [9] - In the first five months of the year, Shanghai hosted over 21,000 commercial performances, attracting more than 10 million attendees and generating ticket sales of 1.63 billion yuan [10]
(经济观察)中国暑期旅游新趋势:“主题奔赴”带动消费热潮
Zhong Guo Xin Wen Wang· 2025-08-21 11:41
Group 1: Core Trends in Summer Tourism - The summer tourism market in China is being driven by a new trend of "thematic travel," where young people seek deep experiences tied to specific events such as competitions, movies, and performances [1][5] - The rise of thematic travel reflects consumers' pursuit of quality and personalized experiences, providing new ideas for the development of the cultural tourism industry [5] Group 2: Impact of Sports Events - Various grassroots football events, such as "Su Super," have gained popularity this summer, attracting numerous fans and tourists, which in turn boosts local economies [2] - For instance, the "Su Super" led to a nearly 200% year-on-year increase in scenic spot bookings in Jiangsu province since July [2] - The total revenue from the "Village Super" finals reached 1.88 billion RMB, with over 180,000 visitors, including more than 40,000 overnight tourists [2] Group 3: Influence of Movies - The release of summer films like "The Lychee of Chang'an" has significantly increased travel to cities featured in the movies, with user travel numbers on Tuniu platform rising by 12% and 10% for Xi'an and Guangzhou, respectively [3] - The film "Nanjing Photo Studio" also boosted tourism in Nanjing, with a nearly 16% increase in travel during a specific period after its release [3] Group 4: Concerts and Performances - Concerts in second and third-tier cities have seen high demand, with events selling out quickly, such as the two concerts by singer Dao Lang in Linyi, which attracted 120,000 fans and generated 4.6 billion RMB in total consumption [4] - Local tourism packages, like "Listen to Songs in Linyi," have been introduced, offering discounts and free access to attractions for concert ticket holders, leading to a 25% increase in visitors to key scenic spots [4] Group 5: Economic Implications - The "ticket economy" is emerging as a new driver of urban consumption, linking various sectors such as transportation, dining, and accommodation to enhance the overall consumer experience [4] - Large events can lead to a 40% premium on hotel prices within a 2-kilometer radius, indicating a significant economic impact on local hospitality [4]