Investment Rating - The report does not explicitly state an investment rating for the aviation industry or Hainan Airlines. Core Insights - The demand for air travel during the 2025 Spring Festival is expected to increase significantly, with domestic routes showing strong growth, particularly in traditional routes and short-haul tourist destinations. The company anticipates a trend of peak shifting due to travelers' behavior and competition from high-speed rail [19][20]. - Hainan Airlines is strategically positioning itself in key economic regions such as the Hainan Free Trade Port and major city clusters, with a focus on expanding its presence at Beijing Capital Airport and second-tier city hubs [20][21]. - The company is implementing cost reduction and efficiency improvement measures, including a daily cost management system to enhance operational efficiency and profitability [23][24]. - Hainan Airlines aims to become a world-class airline by prioritizing safety, service, and profitability, while expanding its route network and enhancing customer service [24][25]. - The company benefits from favorable policies in the Hainan Free Trade Port, which include tax reductions and exemptions, aiding in cost management and operational efficiency [25][26]. Summary by Sections 1. Research Overview - The research focused on Hainan Airlines within the aviation airport industry, with a meeting held on March 13, 2025, involving key personnel from the company and representatives from Everbright Securities and Xinhua Asset Management [13][14]. 2. Demand Forecast - Domestic air travel demand is expected to show resilience during peak holiday seasons, with significant growth in passenger transport volume compared to previous years [19]. - International routes are anticipated to see varying demand based on regional influences, with a notable increase in demand for destinations like Japan and Southeast Asia [19]. 3. Strategic Development - Hainan Airlines is actively developing its operations in major economic zones and enhancing its market share at Beijing Capital Airport, where it ranks second in passenger volume among major airlines [21]. - The company is also focusing on expanding its presence in second-tier cities, leveraging local market potential and enhancing its route network [22]. 4. Cost Management - The airline is adopting a market-oriented approach to cost management, utilizing a daily cost management system to optimize operational efficiency and reduce expenses [23]. 5. Future Outlook - Hainan Airlines is committed to becoming a leading global airline by enhancing safety and service quality while expanding its route network and improving customer engagement [24]. - The company is poised to capitalize on the growth opportunities presented by the Hainan Free Trade Port, which is expected to boost tourism and trade, thereby increasing air travel demand [26][28].