中国民航网 通讯员何思源 报道：2026年春运于2月2日开启，至3月13日结束，共计40天。新海航航空集 团全面启动春运专项保障工作，统筹旗下各航司从运力投放、航线优化、安全筑基、服务升级等多方面 精准发力，全力保障旅客平安、顺畅、温馨出行，守护每一份归心与期盼。今年春运期间，新海航航空 集团计划执行航班近10万班，日均超2400班。 国内市场方面，新海航航空集团重点在北京、深圳、重庆、海口、三亚、哈尔滨等地进行宽体机运力投 放，计划新开、加密重庆=海口、长沙=西安等96条往返航线，满足旅客多样化出行需求。同时，作为 扎根海南的本土企业，恰逢海南自贸港全岛封关运作后的首个春运，新海航航空集团紧抓自贸港建设机 遇，春运期间将在海南投放过夜运力近百架，计划执飞海南进出港航线230余条，其中计划新开、加密 航线20余条。 国际及地区市场方面，新海航航空集团将新开北京（大兴）=科伦坡、昆明=雅加达等国际及地区航 线，加密重庆=莫斯科、重庆=曼谷、杭州=莫斯科、杭州=曼谷等国际及地区航线，国际及地区航线总 量将达到141条，覆盖34个国家和港澳台地区，航线通达五大洲，打造人员往来的快捷网络，满足国内 广大旅客出国留学、 ...

Investment Rating - The report does not explicitly state an investment rating for the aviation industry or Hainan Airlines. Core Insights - The demand for air travel during the 2025 Spring Festival is expected to increase significantly, with domestic routes showing strong growth, particularly in traditional routes and short-haul tourist destinations. The company anticipates a trend of peak shifting due to travelers' behavior and competition from high-speed rail [19][20]. - Hainan Airlines is strategically positioning itself in key economic regions such as the Hainan Free Trade Port and major city clusters, with a focus on expanding its presence at Beijing Capital Airport and second-tier city hubs [20][21]. - The company is implementing cost reduction and efficiency improvement measures, including a daily cost management system to enhance operational efficiency and profitability [23][24]. - Hainan Airlines aims to become a world-class airline by prioritizing safety, service, and profitability, while expanding its route network and enhancing customer service [24][25]. - The company benefits from favorable policies in the Hainan Free Trade Port, which include tax reductions and exemptions, aiding in cost management and operational efficiency [25][26]. Summary by Sections 1. Research Overview - The research focused on Hainan Airlines within the aviation airport industry, with a meeting held on March 13, 2025, involving key personnel from the company and representatives from Everbright Securities and Xinhua Asset Management [13][14]. 2. Demand Forecast - Domestic air travel demand is expected to show resilience during peak holiday seasons, with significant growth in passenger transport volume compared to previous years [19]. - International routes are anticipated to see varying demand based on regional influences, with a notable increase in demand for destinations like Japan and Southeast Asia [19]. 3. Strategic Development - Hainan Airlines is actively developing its operations in major economic zones and enhancing its market share at Beijing Capital Airport, where it ranks second in passenger volume among major airlines [21]. - The company is also focusing on expanding its presence in second-tier cities, leveraging local market potential and enhancing its route network [22]. 4. Cost Management - The airline is adopting a market-oriented approach to cost management, utilizing a daily cost management system to optimize operational efficiency and reduce expenses [23]. 5. Future Outlook - Hainan Airlines is committed to becoming a leading global airline by enhancing safety and service quality while expanding its route network and improving customer engagement [24]. - The company is poised to capitalize on the growth opportunities presented by the Hainan Free Trade Port, which is expected to boost tourism and trade, thereby increasing air travel demand [26][28].