Group 1 - The fourth Global Digital Trade Expo showcased innovative cultural and technological enterprises, highlighting the integration of traditional culture with modern technology [1][2] - Xiaorehun Food Technology Co., Ltd. introduced a new product, "Digital Music Pear Syrup Lollipop," which combines traditional pear syrup candy with digital music using bone conduction technology [1] - Jing Mountain Academy revived a thousand-year-old sauce-making technique and established a full industry chain model that effectively increases farmers' income [1] Group 2 - Liangzhu Cultural Community presented the animated work "Chinese Character Little Elf," which incorporates elements of Liangzhu culture into the design of animated characters [2] - Six major jade elements of Liangzhu culture were integrated into the storytelling of Chinese civilization through animation [2] - The Liangzhu Cultural Corridor aims to focus on attracting investments and cultivating emerging industries to accelerate the development of a high-energy cultural industry platform [2]

"数字化领域涉足不深""年纪大规模小"，这些问题成为老字号品牌负责人提到的共同痛点与难点。 毛源昌眼镜品牌总监彭倩以自身企业为例提出了建议："作为一个渠道平台，我们在数字化方面拥抱AI 眼镜，目前已与众多AI智能眼镜品牌达成合作，也希望通过多种途径实现数字赋能。" "老字号插上数字的翅膀，是企业实现创新升级的重要路径。"径山书院联合创始人陈洁瑾说，"数 贸会上我们是'新人'，我们期待届时能开出名贵、稀罕的'新花'、结出有竞争力的'新果'。"作为老字号 品牌集合展示的专区，径山书院的创新产品"径山素酱"作为农产品伴手礼，现已注册国际商标。 近日，第四届全球数字贸易博览会数字国潮展筹备座谈会上，20余家老字号品牌、企业与商务局相 关负责人面对面交流，共同探讨老字号数字赋能空间、国潮品牌消费转型升级，推进数字国潮展筹备工 作。 本届数字国潮展区位于数字文娱馆，面积将从以往的200平方米扩展至500平方米，展厅将划分为产 品展示、互动演绎、直播、数字文创四大区域。 当天，姚生记、鸿光浪花、万事利等耳熟能详的老字号品牌悉数到场，网易、遥望科技两家企业 携"老字号焕新合作计划"也参加了会议，介绍他们如何借力AI和赋能平台 ...

Group 1 - The introduction of a tax refund system for international tourists in Hangzhou has significantly boosted shopping interest, with over 162 merchants now participating in the program [2] - The sales figures for the tax refund program show a remarkable increase, with sales reaching 35.12 million yuan in Q1 2025, a year-on-year growth of 55.07%, and total sales for 2024 reaching 110 million yuan, a 130% increase [2] - The expansion of the "immediate refund + convenient payment" model has led to the addition of new merchants, including Jing Shan Academy, Wang Xing Ji Fan Industry, and Liangzhu Cultural Creation [3] Group 2 - Jing Shan Academy, a new participant in the tax refund program, is leveraging local tea culture to attract international tourists, particularly from Japan and South Korea [2] - The academy plans to introduce more tea culture products and related cultural creative products to capitalize on the tax refund initiative [2] - The tax refund service network is expanding beyond traditional shopping areas to tourist hotspots like West Lake and Hefang Street, increasing accessibility for international visitors [2]