Group 1 - The fourth Global Digital Trade Expo showcased innovative cultural and technological enterprises, highlighting the integration of traditional culture with modern technology [1][2] - Xiaorehun Food Technology Co., Ltd. introduced a new product, "Digital Music Pear Syrup Lollipop," which combines traditional pear syrup candy with digital music using bone conduction technology [1] - Jing Mountain Academy revived a thousand-year-old sauce-making technique and established a full industry chain model that effectively increases farmers' income [1] Group 2 - Liangzhu Cultural Community presented the animated work "Chinese Character Little Elf," which incorporates elements of Liangzhu culture into the design of animated characters [2] - Six major jade elements of Liangzhu culture were integrated into the storytelling of Chinese civilization through animation [2] - The Liangzhu Cultural Corridor aims to focus on attracting investments and cultivating emerging industries to accelerate the development of a high-energy cultural industry platform [2]

Group 1 - The fourth Global Digital Trade Expo is focusing on empowering traditional brands through digital transformation and collaboration with technology companies [1] - Over 20 well-known traditional brands participated in discussions about digital empowerment and consumer transformation [1] - Challenges faced by traditional brands include limited digital engagement and smaller scale operations, as highlighted by brand representatives [1] Group 2 - The Zhejiang Provincial Association of Time-honored Brands plans to introduce a dedicated digital promotion event for traditional brands this year [2] - The digitalization ratio of traditional brands is expected to increase, with more digital platforms being introduced to enhance product innovation and international reach [2] - The exhibition area for the digital national trend section will expand from 200 square meters to 500 square meters, featuring product displays, interactive performances, live streaming, and digital cultural creations [2]

Group 1 - The introduction of a tax refund system for international tourists in Hangzhou has significantly boosted shopping interest, with over 162 merchants now participating in the program [2] - The sales figures for the tax refund program show a remarkable increase, with sales reaching 35.12 million yuan in Q1 2025, a year-on-year growth of 55.07%, and total sales for 2024 reaching 110 million yuan, a 130% increase [2] - The expansion of the "immediate refund + convenient payment" model has led to the addition of new merchants, including Jing Shan Academy, Wang Xing Ji Fan Industry, and Liangzhu Cultural Creation [3] Group 2 - Jing Shan Academy, a new participant in the tax refund program, is leveraging local tea culture to attract international tourists, particularly from Japan and South Korea [2] - The academy plans to introduce more tea culture products and related cultural creative products to capitalize on the tax refund initiative [2] - The tax refund service network is expanding beyond traditional shopping areas to tourist hotspots like West Lake and Hefang Street, increasing accessibility for international visitors [2]