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从专注孕产到全生命周期护理 杭州这家企业如何“破圈”生长
Mei Ri Shang Bao· 2025-07-21 22:18
Core Insights - The article highlights the growth and innovation of the company "十月结晶" (October Crystal) in the maternal and infant care industry, showcasing its evolution from a single e-commerce platform to a comprehensive provider of products and services across the entire lifecycle of maternal and infant care [1][2]. Group 1: Company Development - Since its establishment in 2010, the company has expanded its product offerings from maternity products to a full range of services covering pregnancy, childbirth, and early childhood care [1][2]. - The introduction of the new "唐浅" (Tang Qian) menstrual care product signifies the company's commitment to expanding its product line into the full lifecycle health care sector, achieving industry breakthroughs with patented beneficial bacteria and high probiotic content [2][3]. Group 2: Supply Chain and Innovation - To enhance product competitiveness, the company has built its own supply chain since 2021, establishing three production and R&D bases in Zhejiang and Hubei, allowing for better control over quality and pricing [3]. - The integration of artificial intelligence in various operational aspects, such as product listing and marketing, has improved efficiency and reduced labor costs, with plans for further AI implementation in warehousing and management [4]. Group 3: Market Expansion and Support - The company has expanded its distribution channels to over 30,000 online stores and more than 100,000 physical stores, leveraging digital capabilities to optimize inventory and product offerings [4]. - The local ecosystem in Hangzhou, characterized by rich e-commerce resources and supportive policies, has played a crucial role in the company's growth, enabling it to evolve from a startup to a leading brand in the maternal and infant care sector [5]. - The company is also looking to expand internationally, having established a presence in Dubai and targeting Southeast Asian markets, capitalizing on the advantages of "Made in China" products [5].